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Public Industry Leaderboard

Makeup AI Rankings

Makeup Brands

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Current Champion

L'Oréal Paris

AI Index 35.6

Podium Snapshot

#1 L'Oréal Paris · #2 Clinique · #3 Shiseido

Latest Refresh

Jun 2, 2026

7 tracked engines and 30 entities in the latest public snapshot.

Industry Overview

Makeup leaderboard shows which entities AI engines recommend most consistently right now. Current leaders include L'Oréal Paris, Clinique, and Shiseido across 7 tracked engines, with score and mention-rate signals combined into the overall AI Index. L'Oréal Paris is 0.5 points ahead of Clinique, so the gap helps show whether this industry has a clear AI visibility leader or a tighter competitive cluster.

Use the engine tabs below to compare how ChatGPT, Gemini, Grok, and DeepSeek rank entities differently. Overall ranking summarizes the latest visibility signals across all tracked engines, while engine-specific tabs reveal whether a brand is broadly recommended or over-dependent on one answer system.

Why This Matters

Use the overall ranking to see who leads this industry at a glance, then drill into individual AI engines to understand where visibility is strong, weak, or inconsistent. The useful signal is not only the rank: mention rate, score gaps, latest refresh date, and engine outliers show whether the leader is durable or only winning in a narrow set of prompts.

Current Ranking Takeaways

L'Oréal Paris is the current #1 entity in Makeup with a 35.6 AI Index and 9.5% mention rate. This makes it the clearest public benchmark for how AI systems currently answer industry comparison prompts.

Clinique is the nearest visible challenger at #2, trailing L'Oréal Paris by 0.5 points. That gap is the first signal to inspect when deciding whether this leaderboard is leader-dominated or actively contested.

Shiseido rounds out the podium at #3. Comparing the top three against engine-level tabs helps separate broad recommendation consistency from single-engine strength.

The latest public snapshot refreshed on 2026-06-02, covering 7 tracked engines and 30 entities. Freshness matters because AI recommendations can shift as models, retrieval sources, and category evidence change.

30

Entities

7

AI Engines

Jun 2, 2026

Last Updated

Overall ChatGPT ChatGPTGemini GeminiGrok GrokDeepSeek DeepSeekMiniMax MiniMaxQwen QwenKimi Kimi

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

#1

L'Oréal Paris

35.6

#2

Clinique

35.1

#3

Shiseido

30.2

Overall

Combined AI visibility across all tracked engines. Default view shows the top 10 entities.

10 / 27 entities Jun 2, 2026
Sort
RankEntityAI IndexMention Rate
👑 #1
L'Oréal Paris
35.6
9.5%
🥈 #2
Clinique
35.1
14.3%
🥉 #3
Shiseido
30.2
37.1%
#4
Maybelline New York
28.3
2.4%
#5
Fenty Beauty
28.1
14.3%
#6
MAC Cosmetics
27.8
0.0%
#7
Estée Lauder
27.3
2.4%
#8
e.l.f. Cosmetics
23.7
11.4%
#9
Rare Beauty
23.6
11.4%
#10
Chanel
23.2
0.0%

FAQ

How is the Makeup leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Makeup, including rank position, recommendation strength, and mention-rate patterns.

Why can L'Oréal Paris lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Makeup leaderboard updated?

This leaderboard updates whenever new completed runs are available for Makeup, with the latest refresh date shown on the page.