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Public Industry Leaderboard

Personal Care AI Rankings

Personal Care Brands

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Current Champion

L'Oréal Paris

AI Index 42.2

Podium Snapshot

#1 L'Oréal Paris · #2 Nivea · #3 Garnier

Latest Refresh

Jun 2, 2026

7 tracked engines and 30 entities in the latest public snapshot.

Industry Overview

Personal Care leaderboard shows which entities AI engines recommend most consistently right now. Current leaders include L'Oréal Paris, Nivea, and Garnier across 7 tracked engines, with score and mention-rate signals combined into the overall AI Index. L'Oréal Paris is 11.8 points ahead of Nivea, so the gap helps show whether this industry has a clear AI visibility leader or a tighter competitive cluster.

Use the engine tabs below to compare how ChatGPT, Gemini, Grok, and DeepSeek rank entities differently. Overall ranking summarizes the latest visibility signals across all tracked engines, while engine-specific tabs reveal whether a brand is broadly recommended or over-dependent on one answer system.

Why This Matters

Use the overall ranking to see who leads this industry at a glance, then drill into individual AI engines to understand where visibility is strong, weak, or inconsistent. The useful signal is not only the rank: mention rate, score gaps, latest refresh date, and engine outliers show whether the leader is durable or only winning in a narrow set of prompts.

Current Ranking Takeaways

L'Oréal Paris is the current #1 entity in Personal Care with a 42.2 AI Index and 40.5% mention rate. This makes it the clearest public benchmark for how AI systems currently answer industry comparison prompts.

Nivea is the nearest visible challenger at #2, trailing L'Oréal Paris by 11.8 points. That gap is the first signal to inspect when deciding whether this leaderboard is leader-dominated or actively contested.

Garnier rounds out the podium at #3. Comparing the top three against engine-level tabs helps separate broad recommendation consistency from single-engine strength.

The latest public snapshot refreshed on 2026-06-02, covering 7 tracked engines and 30 entities. Freshness matters because AI recommendations can shift as models, retrieval sources, and category evidence change.

30

Entities

7

AI Engines

Jun 2, 2026

Last Updated

Overall ChatGPT ChatGPTGemini GeminiGrok GrokDeepSeek DeepSeekMiniMax MiniMaxQwen QwenKimi Kimi

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

#1

L'Oréal Paris

42.2

#2

Nivea

30.5

#3

Garnier

26.6

Overall

Combined AI visibility across all tracked engines. Default view shows the top 10 entities.

10 / 26 entities Jun 2, 2026
Sort
RankEntityAI IndexMention Rate
👑 #1
L'Oréal Paris
42.2
40.5%
🥈 #2
Nivea
30.5
9.5%
🥉 #3
Garnier
26.6
5.7%
#4
Dove
22.6
9.5%
#5
Huggies
22.0
0.0%
#6
Pantene
21.5
0.0%
#7
Oral-B
21.3
0.0%
#8
Gillette
20.8
0.0%
#9
Johnson's
20.6
4.8%
#10
Head & Shoulders
20.5
0.0%

FAQ

How is the Personal Care leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Personal Care, including rank position, recommendation strength, and mention-rate patterns.

Why can L'Oréal Paris lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Personal Care leaderboard updated?

This leaderboard updates whenever new completed runs are available for Personal Care, with the latest refresh date shown on the page.