Entity Page · Industry · Personal Care
Vaseline AI Visibility in Personal Care
Vaseline currently ranks #18 in the Personal Care leaderboard with an overall AI visibility score of 15 across 3 tracked engines. Its strongest recent performance appears in ChatGPT with a 21 AI Index, which makes that engine the clearest source of current recommendation strength.
Entity Snapshot
Vaseline is currently #18 out of 30 entities in Personal Care, with a 15 overall AI visibility score across 3 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from ChatGPT (21 AI Index, 0% mention rate) and Qwen (20 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in gemini (4 AI Index, 0% mention rate) and Qwen (20 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
Vaseline's strongest current visibility comes from ChatGPT (21 AI Index, 0% mention rate) and Qwen (20 AI Index, 0% mention rate). Its weaker engine profile is gemini (4 AI Index, 0% mention rate) and Qwen (20 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Vaseline or a competitor set.
Entity Trend
Open trend explorerVaseline has softened in recent runs, moving from 18 to 12.5 for a -5.5 point change. The weaker engines are the first places to inspect.
Vaseline softened over the visible trend window, moving from 18 on 2026-04-29 to 12.5 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Dettol is the closest comparable entity by rank, with Vaseline behind it by 1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Vaseline ranked in the Personal Care leaderboard?
Vaseline is ranked using its current overall AI visibility score across tracked engines in Personal Care, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Vaseline?
The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in gemini.
Which entities should be compared with Vaseline?
Vaseline is compared most directly with Dettol, Palmolive, and Rexona in the current Personal Care leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 3 tracked AI engines and the latest completed industry leaderboard run for Personal Care.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.