Entity Page · Industry · Makeup
NARS AI Visibility in Makeup
NARS ranks #5 in the Makeup leaderboard with a 26.4 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Qwen, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
NARS is currently #11 out of 30 entities in Makeup, with a 22.4 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
NARS is currently #5 out of 30 tracked Makeup entities, with a 26.4 AI Index in the latest public snapshot. NARS trails Fenty Beauty by 0.1 AI Index points. The strongest engine-level signal comes from Qwen, where NARS records a 51.1 AI Index and 14.3% mention rate. DeepSeek is the next strongest covered engine at 25 with a 0% mention rate.
The softer engine-level signal is Grok, where NARS records a 19 AI Index and 0% mention rate. ChatGPT is another engine to watch at 21 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface NARS in Makeup prompts. It does not rank product quality, sales, safety, or real-world market share.
NARS's strongest current visibility comes from Qwen (25 AI Index, 0% mention rate) and Kimi (23 AI Index, 0% mention rate). Its weaker engine profile is gemini (21 AI Index, 0% mention rate) and MiniMax (21 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for NARS or a competitor set.
Entity Trend
Open trend explorerNARS's latest visible AI Index is 26.4. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
NARS improved over the visible trend window, moving from 20.7 on 2026-04-29 to 21.3 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Chanel is the closest comparable entity by rank, with NARS behind it by 0.8 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is NARS ranked in the Makeup leaderboard?
NARS is included because tracked AI engines surface it in Makeup prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for NARS?
The strongest current signal is Qwen at 51.1 AI Index and 14.3% mention rate. The softest covered signal is Grok at 19 AI Index and 0% mention rate.
Which entities should be compared with NARS?
The most useful nearby comparison is Fenty Beauty. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Makeup leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Makeup.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.