Entity Page · Industry · Makeup
Rare Beauty AI Visibility in Makeup
Rare Beauty ranks #19 in the Makeup leaderboard with a 14.1 AI Index across 6 engines with current brand-level data. Its strongest current signal comes from gemini, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Rare Beauty is currently #9 out of 30 entities in Makeup, with a 23.6 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Rare Beauty is currently #19 out of 30 tracked Makeup entities, with a 14.1 AI Index in the latest public snapshot. Rare Beauty trails Shiseido by 0.1 AI Index points. The strongest engine-level signal comes from gemini, where Rare Beauty records a 20 AI Index and 0% mention rate. Qwen is the next strongest covered engine at 17.7 with a 14.3% mention rate.
The softer engine-level signal is Grok, where Rare Beauty records a 10 AI Index and 0% mention rate. ChatGPT is another engine to watch at 11 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Rare Beauty in Makeup prompts. It does not rank product quality, sales, safety, or real-world market share.
Rare Beauty's strongest current visibility comes from ChatGPT (51.7 AI Index, 14.3% mention rate) and Qwen (34.4 AI Index, 28.6% mention rate). Its weaker engine profile is MiniMax (5.7 AI Index, 14.3% mention rate) and Kimi (7 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Rare Beauty or a competitor set.
Entity Trend
Open trend explorerRare Beauty's latest visible AI Index is 14.1. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Rare Beauty improved over the visible trend window, moving from 21.6 on 2026-04-29 to 25.5 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
e.l.f. Cosmetics is the closest comparable entity by rank, with Rare Beauty behind it by 0.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Rare Beauty ranked in the Makeup leaderboard?
Rare Beauty is included because tracked AI engines surface it in Makeup prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Rare Beauty?
The strongest current signal is gemini at 20 AI Index and 0% mention rate. The softest covered signal is Grok at 10 AI Index and 0% mention rate.
Which entities should be compared with Rare Beauty?
The most useful nearby comparison is Shiseido. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Makeup leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Makeup.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.