Entity Page · Industry · Makeup
Lancôme AI Visibility in Makeup
Lancôme ranks #12 in the Makeup leaderboard with a 16.7 AI Index across 6 engines with current brand-level data. Its strongest current signal comes from ChatGPT, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Lancôme is currently #14 out of 30 entities in Makeup, with a 19.3 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Lancôme is currently #12 out of 30 tracked Makeup entities, with a 16.7 AI Index in the latest public snapshot. Lancôme trails Urban Decay by 0.9 AI Index points. The strongest engine-level signal comes from ChatGPT, where Lancôme records a 25 AI Index and 0% mention rate. gemini is the next strongest covered engine at 24 with a 0% mention rate.
The softer engine-level signal is Grok, where Lancôme records a 3 AI Index and 0% mention rate. DeepSeek is another engine to watch at 4 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Lancôme in Makeup prompts. It does not rank product quality, sales, safety, or real-world market share.
Lancôme's strongest current visibility comes from MiniMax (31.7 AI Index, 14.3% mention rate) and Kimi (26 AI Index, 0% mention rate). Its weaker engine profile is DeepSeek (5.7 AI Index, 14.3% mention rate) and ChatGPT (10 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Lancôme or a competitor set.
Entity Trend
Open trend explorerLancôme's latest visible AI Index is 16.7. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Lancôme softened over the visible trend window, moving from 18.5 on 2026-04-29 to 17.6 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Charlotte Tilbury is the closest comparable entity by rank, with Lancôme behind it by 0.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Lancôme ranked in the Makeup leaderboard?
Lancôme is included because tracked AI engines surface it in Makeup prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Lancôme?
The strongest current signal is ChatGPT at 25 AI Index and 0% mention rate. The softest covered signal is Grok at 3 AI Index and 0% mention rate.
Which entities should be compared with Lancôme?
The most useful nearby comparison is Urban Decay. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Makeup leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 5 tracked AI engines and the latest completed industry leaderboard run for Makeup.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.