Estée Lauder AI Visibility Trend in Makeup
Makeup · ChatGPT · AI Index over time
Trend Overview
Makeup AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from May 1, 2026 to Jun 2, 2026.
Clinique leads the latest ChatGPT snapshot with a 51.9 AI Index and 42.9% mention rate.
Clinique is up 32.9 AI Index points across the visible window, moving from 19 to 51.9 on ChatGPT.
The chart currently compares Estée Lauder. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.
Read this trend alongside the main Makeup leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.
Trend Summary
| Entity | Latest AI Index | Start AI Index | Delta | Mention Rate | Latest Rank | Best Rank | Trend |
|---|---|---|---|---|---|---|---|
| Estée Lauder | 34.7 | 24 | +10.7 | 14.3% | #5 | #5 | Rising |
| Clinique | 51.9 | 19 | +32.9 | 42.9% | #1 | #1 | Rising |
| Rare Beauty | 51.7 | 15 | +36.7 | 14.3% | #2 | #2 | Rising |
| e.l.f. Cosmetics | 46.4 | 22 | +24.4 | 28.6% | #3 | #3 | Rising |
| Shiseido | 44.7 | 13.7 | +31 | 57.1% | #4 | #4 | Rising |
| L'Oréal Paris | 28.7 | 30 | -1.3 | 14.3% | #6 | #1 | Stable |
Biggest Movers
Biggest gainers
- Rare Beauty+36.7
- Clinique+32.9
- Shiseido+31
Biggest decliners
- Lancôme-15
- Dior-8
- Maybelline New York-5
Most stable
- MAC Cosmetics0
- Chanel0
- Benefit Cosmetics0
Engine Snapshot Comparison
Snapshot History
| Date | Leader | Leader AI Index | Leader Gap | Top 3 | Entities |
|---|---|---|---|---|---|
| Jun 2, 2026 | Clinique | 51.9 | 0.2 | Clinique, Rare Beauty, e.l.f. Cosmetics | 22 |
| May 24, 2026 | N/A | 0 | N/A | 0 | |
| May 22, 2026 | N/A | 0 | N/A | 0 | |
| May 17, 2026 | L'Oréal Paris | 30 | 1 | L'Oréal Paris, Maybelline New York, MAC Cosmetics | 26 |
| May 15, 2026 | Clinique | 44.2 | 14.2 | Clinique, L'Oréal Paris, Maybelline New York | 27 |
Continue from Here
ChatGPT· AI Index History
10 data points
Loading chart...
Compare Entities
Click to show or hide entities on the chart