Trend Overview

Makeup AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from May 1, 2026 to Jun 2, 2026.

Clinique leads the latest ChatGPT snapshot with a 51.9 AI Index and 42.9% mention rate.

Clinique is up 32.9 AI Index points across the visible window, moving from 19 to 51.9 on ChatGPT.

The chart currently compares Dior. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Makeup leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Trend Summary

Entity	Latest AI Index	Start AI Index	Delta	Mention Rate	Latest Rank	Best Rank	Trend
Dior	19	27	-8	0%	#13	#4	Declining
Clinique	51.9	19	+32.9	42.9%	#1	#1	Rising
Rare Beauty	51.7	15	+36.7	14.3%	#2	#2	Rising
e.l.f. Cosmetics	46.4	22	+24.4	28.6%	#3	#3	Rising
Shiseido	44.7	13.7	+31	57.1%	#4	#4	Rising
Estée Lauder	34.7	24	+10.7	14.3%	#5	#5	Rising

Biggest Movers

Biggest gainers

Rare Beauty+36.7
Clinique+32.9
Shiseido+31

Biggest decliners

Lancôme-15
Dior-8
Maybelline New York-5

Most stable

MAC Cosmetics0
Chanel0
Benefit Cosmetics0

Engine Snapshot Comparison

Engine	Latest Leader	Leader AI Index	Leader Gap	Entities	Snapshot Date
ChatGPT	Clinique	51.9	0.2	22	Jun 2, 2026
Gemini	Clinique	47.7	17.7	24	Jun 2, 2026
DeepSeek	L'Oréal Paris	41.4	9.7	7	Jun 2, 2026
MiniMax	L'Oréal Paris	55.7	24	21	Jun 2, 2026
Qwen	Fenty Beauty	38.4	2.6	25	May 24, 2026
Kimi	Clinique	42.1	0.9	25	May 24, 2026

Snapshot History

Date	Leader	Leader AI Index	Leader Gap	Top 3	Entities
Jun 2, 2026	Clinique	51.9	0.2	Clinique, Rare Beauty, e.l.f. Cosmetics	22
May 24, 2026	N/A	0	N/A		0
May 22, 2026	N/A	0	N/A		0
May 17, 2026	L'Oréal Paris	30	1	L'Oréal Paris, Maybelline New York, MAC Cosmetics	26
May 15, 2026	Clinique	44.2	14.2	Clinique, L'Oréal Paris, Maybelline New York	27