Leaderboard SnacksTrend Explorer

Ruffles AI Visibility Trend in Snacks

Snacks · ChatGPT · AI Index over time

Trend Overview

Snacks AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from May 3, 2026 to Jun 12, 2026.

Pringles leads the latest ChatGPT snapshot with a 33.9 AI Index and 28.6% mention rate.

Pringles is up 15.4 AI Index points across the visible window, moving from 18.4 to 33.9 on ChatGPT.

Use the entity filters to compare leading brands over time and separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Snacks leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Trend Summary

EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
Ruffles2019+10%#12#9Stable
Pringles33.918.4+15.428.6%#1#1Rising
M&M's30.725+5.714.3%#2#2Rising
Cheetos3026+40%#3#3Stable
Ferrero Rocher27.16+21.114.3%#4#4Rising
Doritos272700%#4#3Stable

Biggest Movers

Biggest gainers

  1. Ferrero Rocher+21.1
  2. Pringles+15.4
  3. Toblerone+15

Biggest decliners

  1. Lay's-25
  2. Twix-8
  3. Reese's-7

Most stable

  1. Doritos0
  2. KitKat0
  3. Snickers0

Engine Snapshot Comparison

EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
ChatGPTPringles33.93.120Jun 12, 2026
GeminiGoldfish68.317.619Jun 12, 2026
DeepSeekPringles29.74.711Jun 3, 2026
MiniMaxPringles56.625.916Jun 3, 2026
QwenPringles54.716.920May 24, 2026
KimiPringles58.529.516May 24, 2026

Snapshot History

DateLeaderLeader AI IndexLeader GapTop 3Entities
Jun 12, 2026Pringles33.93.1Pringles, M&M's, Cheetos20
Jun 10, 2026Pringles537.4Pringles, Goldfish, Oreo19
Jun 6, 2026Goldfish45.616.6Goldfish, M&M's, Doritos16
Jun 3, 2026Oreo290.3Oreo, Pringles, Doritos20
May 24, 2026N/A0N/A0

ChatGPT ChatGPT· AI Index History

10 data points
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