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Current Champion

Pringles

AI Index 45.9

Podium Snapshot

#1 Pringles · #2 Goldfish · #3 Doritos

Latest Refresh

Jun 3, 2026

7 tracked engines and 30 entities in the latest public snapshot.

Industry Overview

Snacks leaderboard shows which entities AI engines recommend most consistently right now. Current leaders include Pringles, Goldfish, and Doritos across 7 tracked engines, with score and mention-rate signals combined into the overall AI Index. Pringles is 16.5 points ahead of Goldfish, so the gap helps show whether this industry has a clear AI visibility leader or a tighter competitive cluster.

Use the engine tabs below to compare how ChatGPT, Gemini, Grok, and DeepSeek rank entities differently. Overall ranking summarizes the latest visibility signals across all tracked engines, while engine-specific tabs reveal whether a brand is broadly recommended or over-dependent on one answer system.

Why This Matters

Use the overall ranking to see who leads this industry at a glance, then drill into individual AI engines to understand where visibility is strong, weak, or inconsistent. The useful signal is not only the rank: mention rate, score gaps, latest refresh date, and engine outliers show whether the leader is durable or only winning in a narrow set of prompts.

Current Ranking Takeaways

Pringles is the current #1 entity in Snacks with a 45.9 AI Index and 47.6% mention rate. This makes it the clearest public benchmark for how AI systems currently answer industry comparison prompts.

Goldfish is the nearest visible challenger at #2, trailing Pringles by 16.5 points. That gap is the first signal to inspect when deciding whether this leaderboard is leader-dominated or actively contested.

Doritos rounds out the podium at #3. Comparing the top three against engine-level tabs helps separate broad recommendation consistency from single-engine strength.

The latest public snapshot refreshed on 2026-06-03, covering 7 tracked engines and 30 entities. Freshness matters because AI recommendations can shift as models, retrieval sources, and category evidence change.

30

Entities

7

AI Engines

Jun 3, 2026

Last Updated

Overall ChatGPT ChatGPTGemini GeminiGrok GrokDeepSeek DeepSeekMiniMax MiniMaxQwen QwenKimi Kimi

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

#1

Pringles

45.9

#2

Goldfish

29.3

#3

Doritos

25.8

Overall

Combined AI visibility across all tracked engines. Default view shows the top 10 entities.

10 / 26 entities Jun 3, 2026
Sort
RankEntityAI IndexMention Rate
👑 #1
Pringles
45.9
47.6%
🥈 #2
Goldfish
29.3
54.8%
🥉 #3
Doritos
25.8
0.0%
#4
Oreo
24.9
2.9%
#5
KitKat
22.8
0.0%
#6
Snickers
22.0
0.0%
#7
Hershey's
21.5
10.7%
#8
Ritz
19.5
0.0%
#9
Lay's
19.2
4.8%
#10
Cheez-It
18.0
0.0%

FAQ

How is the Snacks leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Snacks, including rank position, recommendation strength, and mention-rate patterns.

Why can Pringles lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Snacks leaderboard updated?

This leaderboard updates whenever new completed runs are available for Snacks, with the latest refresh date shown on the page.