Head & Shoulders AI Visibility Trend in Personal Care
Personal Care · ChatGPT · AI Index over time
Trend Overview
Personal Care AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from May 1, 2026 to Jun 2, 2026.
Nivea leads the latest ChatGPT snapshot with a 53.7 AI Index and 14.3% mention rate.
Nivea is up 14.3 AI Index points across the visible window, moving from 39.4 to 53.7 on ChatGPT.
The chart currently compares Head & Shoulders. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.
Read this trend alongside the main Personal Care leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.
Trend Summary
| Entity | Latest AI Index | Start AI Index | Delta | Mention Rate | Latest Rank | Best Rank | Trend |
|---|---|---|---|---|---|---|---|
| Head & Shoulders | 26 | 25 | +1 | 0% | #4 | #4 | Stable |
| Nivea | 53.7 | 39.4 | +14.3 | 14.3% | #1 | #1 | Rising |
| L'Oréal Paris | 52.5 | 56.3 | -3.8 | 42.9% | #2 | #1 | Stable |
| Pantene | 27 | 26 | +1 | 0% | #3 | #3 | Stable |
| Pampers | 26 | 25 | +1 | 0% | #5 | #5 | Stable |
| Colgate | 25.7 | 29 | -3.3 | 14.3% | #5 | #3 | Stable |
Biggest Movers
Biggest gainers
- Huggies+16
- Lux+15.7
- Nivea+14.3
Biggest decliners
- Neutrogena-7
- Oral-B-6
- Clear-6
Most stable
- Olay0
- Vaseline0
- Sensodyne0
Engine Snapshot Comparison
Snapshot History
| Date | Leader | Leader AI Index | Leader Gap | Top 3 | Entities |
|---|---|---|---|---|---|
| Jun 2, 2026 | Nivea | 53.7 | 1.2 | Nivea, L'Oréal Paris, Pantene | 18 |
| May 24, 2026 | N/A | 0 | N/A | 0 | |
| May 22, 2026 | N/A | 0 | N/A | 0 | |
| May 17, 2026 | L'Oréal Paris | 44.3 | 5.9 | L'Oréal Paris, Nivea, Colgate | 25 |
| May 15, 2026 | Nivea | 40.4 | 1.1 | Nivea, L'Oréal Paris, Colgate | 23 |
Continue from Here
ChatGPT· AI Index History
10 data points
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