Entity Page · Industry · Fragrance
Dior AI Visibility in Fragrance
Dior ranks #4 in the Fragrance leaderboard with a 44.7 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from MiniMax, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Dior is currently #2 out of 30 entities in Fragrance, with a 53.2 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Dior is currently #4 out of 30 tracked Fragrance entities, with a 44.7 AI Index in the latest public snapshot. Dior trails Tom Ford by 3.1 AI Index points. The strongest engine-level signal comes from MiniMax, where Dior records a 76.6 AI Index and 85.7% mention rate. Qwen is the next strongest covered engine at 50.4 with a 28.6% mention rate.
The softer engine-level signal is Grok, where Dior records a 29 AI Index and 0% mention rate. gemini is another engine to watch at 34.7 with a 14.3% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Dior in Fragrance prompts. It does not rank product quality, sales, safety, or real-world market share.
Dior's strongest current visibility comes from MiniMax (81.4 AI Index, 85.7% mention rate) and DeepSeek (69 AI Index, 42.9% mention rate). Its weaker engine profile is gemini (29 AI Index, 0% mention rate) and Kimi (34.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Dior or a competitor set.
Entity Trend
Open trend explorerDior's latest visible AI Index is 44.7. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Dior improved over the visible trend window, moving from 50.4 on 2026-04-29 to 58.5 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Chanel is the closest comparable entity by rank, with Dior behind it by 5.1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Dior ranked in the Fragrance leaderboard?
Dior is included because tracked AI engines surface it in Fragrance prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Dior?
The strongest current signal is MiniMax at 76.6 AI Index and 85.7% mention rate. The softest covered signal is Grok at 29 AI Index and 0% mention rate.
Which entities should be compared with Dior?
The most useful nearby comparison is Tom Ford. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Fragrance leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 6 tracked AI engines and the latest completed industry leaderboard run for Fragrance.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.