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Public Industry Leaderboard

Consumer Goods AI Rankings

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Current Champion

Procter & Gamble

AI Index 64.8

Podium Snapshot

#1 Procter & Gamble · #2 Nestle · #3 Unilever

Latest Refresh

Jun 2, 2026

7 tracked engines and 10 entities in the latest public snapshot.

Industry Overview

Consumer Goods recommendations can vary by engine and by prompt context. This leaderboard tracks which brands appear most consistently across 7 major AI engines and highlights where category visibility is concentrated.

Consumer Goods leaderboard tracks how brands appear across 7 major AI engines. Rankings update as new completed runs become available, giving teams a baseline for measuring category visibility before engine-specific gaps emerge.

Use the engine tabs to compare how ChatGPT, gemini, Grok, and DeepSeek rank brands differently. Some engines reward category authority while others emphasize popularity, recency, regional evidence, or recommendation style, so individual rankings can diverge from the overall leaderboard.

Why This Matters

AI answer engines increasingly shape how people shortlist Consumer Goods brands before they ever click through to websites. Tracking this leaderboard helps teams understand category share of voice, spot leaders, and identify where engine-specific optimization may improve visibility. It is most useful when read alongside mention rate, score gaps, and engine-level outliers rather than as a single static ranking.

Current Ranking Takeaways

Procter & Gamble is the current #1 entity in Consumer Goods with a 64.8 AI Index and 55% mention rate. This makes it the clearest public benchmark for how AI systems currently answer industry comparison prompts.

Nestle is the nearest visible challenger at #2, trailing Procter & Gamble by 8.4 points. That gap is the first signal to inspect when deciding whether this leaderboard is leader-dominated or actively contested.

Unilever rounds out the podium at #3. Comparing the top three against engine-level tabs helps separate broad recommendation consistency from single-engine strength.

The latest public snapshot refreshed on 2026-06-02, covering 7 tracked engines and 10 entities. Freshness matters because AI recommendations can shift as models, retrieval sources, and category evidence change.

10

Entities

7

AI Engines

Jun 2, 2026

Last Updated

Overall ChatGPT ChatGPTGemini GeminiGrok GrokDeepSeek DeepSeekMiniMax MiniMaxQwen QwenKimi Kimi

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

#1

Procter & Gamble

64.8

#2

Nestle

56.3

#3

Unilever

56.0

Overall

Combined AI visibility across all tracked engines. Default view shows the top 10 entities.

10 / 10 entities Jun 2, 2026
Sort
RankEntityAI IndexMention Rate
👑 #1
Procter & Gamble
64.8
55.0%
🥈 #2
Nestle
56.3
55.0%
🥉 #3
Unilever
56.0
45.0%
#4
Coca-Cola
38.8
30.0%
#5
PepsiCo
35.3
30.0%
#6
Colgate-Palmolive
22.0
33.3%
#7
Kimberly-Clark
17.0
40.0%
#8
Mars
14.5
0.0%
#9
Mondelez
13.5
0.0%
#10
Reckitt
9.5
20.0%

FAQ

How is the Consumer Goods leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Consumer Goods, including rank position, recommendation strength, and mention-rate patterns.

Why can the current leader lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Consumer Goods leaderboard updated?

This leaderboard updates whenever new completed runs are available for Consumer Goods, with the latest refresh date shown on the page.