Entity Page · Industry · Sportswear
On AI Visibility in Sportswear
On ranks #7 in the Sportswear leaderboard with a 35.2 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from ChatGPT, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
On is currently #9 out of 30 entities in Sportswear, with a 26 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
On is currently #7 out of 30 tracked Sportswear entities, with a 35.2 AI Index in the latest public snapshot. On trails Under Armour by 3.6 AI Index points. The strongest engine-level signal comes from ChatGPT, where On records a 53 AI Index and 85.7% mention rate. gemini is the next strongest covered engine at 46.9 with a 28.6% mention rate.
The softer engine-level signal is Qwen, where On records a 11.4 AI Index and 28.6% mention rate. MiniMax is another engine to watch at 17.1 with a 42.9% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface On in Sportswear prompts. It does not rank product quality, sales, safety, or real-world market share.
On's strongest current visibility comes from gemini (37.9 AI Index, 57.1% mention rate) and Kimi (36.5 AI Index, 42.9% mention rate). Its weaker engine profile is Qwen (14.4 AI Index, 28.6% mention rate) and ChatGPT (15.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for On or a competitor set.
Entity Trend
Open trend explorerOn's latest visible AI Index is 35.2. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
On softened over the visible trend window, moving from 34.6 on 2026-04-29 to 26.3 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Patagonia is the closest comparable entity by rank, with On behind it by 7.1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is On ranked in the Sportswear leaderboard?
On is included because tracked AI engines surface it in Sportswear prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for On?
The strongest current signal is ChatGPT at 53 AI Index and 85.7% mention rate. The softest covered signal is Qwen at 11.4 AI Index and 28.6% mention rate.
Which entities should be compared with On?
The most useful nearby comparison is Under Armour. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Sportswear leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 6 tracked AI engines and the latest completed industry leaderboard run for Sportswear.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.