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Fila AI Visibility in Sportswear

Fila currently ranks #17 in the Sportswear leaderboard with an overall AI visibility score of 18 across 6 tracked engines. Its strongest recent performance appears in DeepSeek with a 24 AI Index, which makes that engine the clearest source of current recommendation strength.

Entity Score
18
Leaderboard rank #17 of 30
Industry Rank
#17
Engines Covered
6
Comparable Entities
3
Updated
Jun 2, 2026

Entity Snapshot

Fila is currently #17 out of 30 entities in Sportswear, with a 18 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.

Strongest visibility currently comes from DeepSeek (24 AI Index, 0% mention rate) and Qwen (23 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.

Visibility is relatively weaker in MiniMax (4 AI Index, 0% mention rate) and ChatGPT (17 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.

Fila's strongest current visibility comes from DeepSeek (24 AI Index, 0% mention rate) and Qwen (23 AI Index, 0% mention rate). Its weaker engine profile is MiniMax (4 AI Index, 0% mention rate) and ChatGPT (17 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.

Continue from Here

This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Fila or a competitor set.

Compare in Trend Explorer

Fila has softened in recent runs, moving from 19.7 to 15.8 for a -3.9 point change. The weaker engines are the first places to inspect.

Fila softened over the visible trend window, moving from 19.7 on 2026-04-29 to 15.8 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Fila softened over the visible trend window, moving from 19.7 on 2026-04-29 to 15.8 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.

Engine Breakdown

ChatGPT
ChatGPT
Jun 2, 2026
Rank
#16
AI Index
17.0
Mention Rate
0.0%
gemini
gemini
Jun 2, 2026
Rank
#19
AI Index
18.0
Mention Rate
0.0%
DeepSeek
DeepSeek
Jun 2, 2026
Rank
#8
AI Index
24.0
Mention Rate
0.0%
MiniMax
MiniMax
Jun 2, 2026
Rank
#18
AI Index
4.0
Mention Rate
0.0%
Qwen
Qwen
May 24, 2026
Rank
#13
AI Index
23.0
Mention Rate
0.0%
Kimi
Kimi
May 24, 2026
Rank
#14
AI Index
22.0
Mention Rate
0.0%

Comparable Entities

Reebok is the closest comparable entity by rank, with Fila behind it by 3.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.

FAQ

Why is Fila ranked in the Sportswear leaderboard?

Fila is ranked using its current overall AI visibility score across tracked engines in Sportswear, combining rank position, recommendation strength, and mention-rate signals.

Which engines are strongest and weakest for Fila?

The latest engine breakdown shows the strongest visibility in DeepSeek and relatively weaker visibility in MiniMax.

Which entities should be compared with Fila?

Fila is compared most directly with Reebok, Columbia, and Skechers in the current Sportswear leaderboard.

How often is this page updated?

The page updates whenever new completed leaderboard runs are available for this industry.

Methodology and source context

AIvsRank calculates this public entity page from 6 tracked AI engines and the latest completed industry leaderboard run for Sportswear.

Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.