Outdoor Apparel AI Visibility Trends
Outdoor Apparel · ChatGPT · AI Index over time
Trend Overview
Outdoor Apparel AI visibility trends show how entity AI Index scores have moved across 10 completed public ChatGPT leaderboard snapshots from May 1, 2026 to Jun 2, 2026.
Arc'teryx leads the latest ChatGPT snapshot with a 95 AI Index and 100% mention rate.
Arc'teryx is up 2.3 AI Index points across the visible window, moving from 92.7 to 95 on ChatGPT.
The chart currently compares Arc'teryx, Patagonia, Mammut. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.
Read this trend alongside the main Outdoor Apparel leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.
Trend Summary
| Entity | Latest AI Index | Start AI Index | Delta | Mention Rate | Latest Rank | Best Rank | Trend |
|---|---|---|---|---|---|---|---|
| Arc'teryx | 95 | 92.7 | +2.3 | 100% | #1 | #1 | Stable |
| Patagonia | 82.3 | 61.6 | +20.7 | 100% | #2 | #2 | Rising |
| The North Face | 78.6 | 30 | +48.6 | 100% | #3 | #3 | Rising |
| Norrøna | 49.6 | 54.6 | -5 | 71.4% | #5 | #3 | Declining |
| Marmot | 39.1 | 14 | +25.1 | 42.9% | #4 | #4 | Rising |
| Mountain Hardwear | 37.9 | 43.6 | -5.7 | 57.1% | #5 | #5 | Declining |
| Helly Hansen | 37.1 | 41.4 | -4.3 | 42.9% | #6 | #6 | Stable |
| Outdoor Research | 35.9 | 35.9 | 0 | 57.1% | #7 | #6 | Stable |
| Mammut | 28.7 | 52.3 | -23.6 | 14.3% | #8 | #3 | Declining |
| Eddie Bauer | 27 | 16 | +11 | 0% | #9 | #9 | Rising |
Biggest Movers
Biggest gainers
- The North Face+48.6
- Marmot+25.1
- Patagonia+20.7
Biggest decliners
- Rab-31.4
- Fjällräven-27.4
- Mammut-23.6
Most stable
- Outdoor Research0
- Adidas Terrex0
- Icebreaker+1
Engine Snapshot Comparison
Snapshot History
| Date | Leader | Leader AI Index | Leader Gap | Top 3 | Entities |
|---|---|---|---|---|---|
| Jun 2, 2026 | Arc'teryx | 95 | 12.7 | Arc'teryx, Patagonia, The North Face | 21 |
| May 24, 2026 | N/A | 0 | N/A | 0 | |
| May 22, 2026 | N/A | 0 | N/A | 0 | |
| May 17, 2026 | Arc'teryx | 92.7 | 30.7 | Arc'teryx, Patagonia, Mammut | 26 |
| May 15, 2026 | Arc'teryx | 92.7 | 25.8 | Arc'teryx, Patagonia, Mammut | 22 |
Continue from Here
ChatGPT· AI Index History
10 data points
Loading chart...
Compare Entities
Click to show or hide entities on the chart