Entity Page · Industry · Fragrance
Jo Malone London AI Visibility in Fragrance
Jo Malone London currently ranks #9 in the Fragrance leaderboard with an overall AI visibility score of 26.7 across 6 tracked engines. Its strongest recent performance appears in MiniMax with a 42.9 AI Index, which makes that engine the clearest source of current recommendation strength.
Entity Snapshot
Jo Malone London is currently #9 out of 30 entities in Fragrance, with a 26.7 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from MiniMax (42.9 AI Index, 57.1% mention rate) and Qwen (32.1 AI Index, 14.3% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in gemini (11 AI Index, 0% mention rate) and ChatGPT (20.7 AI Index, 14.3% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
Jo Malone London's strongest current visibility comes from MiniMax (42.9 AI Index, 57.1% mention rate) and Qwen (32.1 AI Index, 14.3% mention rate). Its weaker engine profile is gemini (11 AI Index, 0% mention rate) and ChatGPT (20.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Jo Malone London or a competitor set.
Entity Trend
Open trend explorerJo Malone London has softened in recent runs, moving from 35.1 to 26.1 for a -9.0 point change. The weaker engines are the first places to inspect.
Jo Malone London softened over the visible trend window, moving from 35.1 on 2026-04-29 to 26.1 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Maison Francis Kurkdjian is the closest comparable entity by rank, with Jo Malone London behind it by 1.6 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Jo Malone London ranked in the Fragrance leaderboard?
Jo Malone London is ranked using its current overall AI visibility score across tracked engines in Fragrance, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Jo Malone London?
The latest engine breakdown shows the strongest visibility in MiniMax and relatively weaker visibility in gemini.
Which entities should be compared with Jo Malone London?
Jo Malone London is compared most directly with Maison Francis Kurkdjian, Le Labo, and Guerlain in the current Fragrance leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 6 tracked AI engines and the latest completed industry leaderboard run for Fragrance.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.