Entity Page · Industry · Coffee Chains
Dutch Bros Coffee AI Visibility in Coffee Chains
Dutch Bros Coffee ranks #6 in the Coffee Chains leaderboard with a 38.1 AI Index across 6 engines with current brand-level data. Its strongest current signal comes from Grok, and the score should be read as AI visibility rather than market share or product quality.
Entity Snapshot
Dutch Bros Coffee is currently #8 out of 30 entities in Coffee Chains, with a 30.9 overall AI visibility score across 4 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Dutch Bros Coffee is currently #6 out of 30 tracked Coffee Chains entities, with a 38.1 AI Index in the latest public snapshot. Dutch Bros Coffee trails Tim Hortons by 1.1 AI Index points. The strongest engine-level signal comes from Grok, where Dutch Bros Coffee records a 58.3 AI Index and 57.1% mention rate. ChatGPT is the next strongest covered engine at 45.9 with a 57.1% mention rate.
The softer engine-level signal is DeepSeek, where Dutch Bros Coffee records a 18 AI Index and 0% mention rate. gemini is another engine to watch at 29.7 with a 14.3% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Dutch Bros Coffee in Coffee Chains prompts. It does not rank product quality, sales, safety, or real-world market share.
Dutch Bros Coffee's strongest current visibility comes from ChatGPT (71.5 AI Index, 85.7% mention rate) and gemini (34.1 AI Index, 42.9% mention rate). Its weaker engine profile is Qwen (4 AI Index, 0% mention rate) and Kimi (14 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Dutch Bros Coffee or a competitor set.
Entity Trend
Open trend explorerDutch Bros Coffee's latest visible AI Index is 38.1. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Dutch Bros Coffee softened over the visible trend window, moving from 64.6 on 2026-04-29 to 52.8 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Peet's Coffee is the closest comparable entity by rank, with Dutch Bros Coffee behind it by 2.8 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Dutch Bros Coffee ranked in the Coffee Chains leaderboard?
Dutch Bros Coffee is included because tracked AI engines surface it in Coffee Chains prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Dutch Bros Coffee?
The strongest current signal is Grok at 58.3 AI Index and 57.1% mention rate. The softest covered signal is DeepSeek at 18 AI Index and 0% mention rate.
Which entities should be compared with Dutch Bros Coffee?
The most useful nearby comparison is Tim Hortons. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Coffee Chains leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 4 tracked AI engines and the latest completed industry leaderboard run for Coffee Chains.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.