[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-snacks-mars":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":58,"overallTrend":76,"interactionSummary":105,"liveInsights":107},"CURRENT","/leaderboard/snacks/brands/mars",null,67,"snacks","Snacks","INDUSTRY",5116,"Mars","mars","https://www.mars.com/themes/custom/mars_acss/logo.svg","https://www.mars.com/",13.9,18,30,3,"2026-06-03T00:11:09.746313","Mars ranks #24 in the Snacks leaderboard with a 11 AI Index across 1 engines with current brand-level data. Its strongest current signal comes from DeepSeek, and the score should be read as AI visibility rather than market share or product quality.","Mars is currently #24 out of 30 tracked Snacks entities, with a 11 AI Index in the latest public snapshot. Mars trails Skittles by 0.7 AI Index points.\n\nThe strongest engine-level signal comes from DeepSeek, where Mars records a 11 AI Index and 0% mention rate.","The softer engine-level signal is DeepSeek, where Mars records a 11 AI Index and 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Mars in Snacks prompts. It does not rank product quality, sales, safety, or real-world market share.","Mars's latest visible AI Index is 11. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Mars AI Visibility in Snacks | AIvsRank","Review Mars's AI visibility in Snacks: rank #24, 11 AI Index, 1 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Mars ranked in the Snacks leaderboard?","Mars is included because tracked AI engines surface it in Snacks prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Mars?","The strongest current signal is DeepSeek at 11 AI Index and 0% mention rate. The softest covered signal is DeepSeek at 11 AI Index and 0% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Mars?","The most useful nearby comparison is Skittles. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Snacks leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,48,53],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"deepseek","DeepSeek",8,7,0,"2026-06-03T00:09:49.756432",{"engineCode":49,"engineName":49,"rank":45,"score":50,"mentionRate":51,"mentions":52,"runDate":20},"MiniMax",18.71,14.29,1,{"engineCode":54,"engineName":54,"rank":55,"score":56,"mentionRate":46,"mentions":46,"runDate":57},"Kimi",11,16,"2026-05-24T22:59:16.075444",[59,65,71],{"brandName":60,"brandSlug":61,"rank":62,"overallScore":63,"scoreGap":64},"Lindt","lindt",17,14.25,-0.35,{"brandName":66,"brandSlug":67,"rank":68,"overallScore":69,"scoreGap":70},"Reese's","reese-s",19,12.4,1.5,{"brandName":72,"brandSlug":73,"rank":56,"overallScore":74,"scoreGap":75},"Tostitos","tostitos",14.8,-0.9,[77,80,83,86,89,92,94,97,99,102],{"runDate":78,"overallScore":79},"2026-04-27T00:00:00",13,{"runDate":81,"overallScore":82},"2026-04-29T00:00:00",12.5,{"runDate":84,"overallScore":85},"2026-05-01T00:00:00",4,{"runDate":87,"overallScore":88},"2026-05-03T00:00:00",6.5,{"runDate":90,"overallScore":91},"2026-05-05T00:00:00",14.67,{"runDate":93,"overallScore":55},"2026-05-09T00:00:00",{"runDate":95,"overallScore":96},"2026-05-15T00:00:00",9,{"runDate":98,"overallScore":96},"2026-05-24T00:00:00",{"runDate":100,"overallScore":101},"2026-05-27T00:00:00",22.33,{"runDate":103,"overallScore":104},"2026-06-03T00:00:00",12.86,{"upvoteCount":46,"followCount":46,"isUpvoted":106,"isFollowed":106},false,{"rankInterpretation":108,"engineDivergenceInterpretation":109,"competitorGapInterpretation":110,"trendInterpretation":111},"Mars is currently #18 out of 30 entities in Snacks, with a 13.9 overall AI visibility score across 3 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Mars's strongest current visibility comes from MiniMax (18.7 AI Index, 14.3% mention rate) and Kimi (16 AI Index, 0% mention rate). Its weaker engine profile is DeepSeek (7 AI Index, 0% mention rate) and Kimi (16 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Lindt is the closest comparable entity by rank, with Mars behind it by 0.4 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Mars softened over the visible trend window, moving from 13 on 2026-04-27 to 12.9 on 2026-06-03. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]