[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-snacks-kinder":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":59,"overallTrend":78,"interactionSummary":107,"liveInsights":109},"CURRENT","/leaderboard/snacks/brands/kinder",null,67,"snacks","Snacks","INDUSTRY",5112,"Kinder","kinder","https://www.kinder.com/favicon.ico","https://www.kinder.com/",9.9,21,30,3,"2026-06-03T00:11:09.746313","Kinder ranks #10 in the Snacks leaderboard with a 20.5 AI Index across 2 engines with current brand-level data. Its strongest current signal comes from gemini, and the score should be read as AI visibility rather than market share or product quality.","Kinder is currently #10 out of 30 tracked Snacks entities, with a 20.5 AI Index in the latest public snapshot. Kinder trails M&M's by 1.5 AI Index points.\n\nThe strongest engine-level signal comes from gemini, where Kinder records a 22 AI Index and 0% mention rate. ChatGPT is the next strongest covered engine at 19 with a 0% mention rate.","The softer engine-level signal is ChatGPT, where Kinder records a 19 AI Index and 0% mention rate. gemini is another engine to watch at 22 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Kinder in Snacks prompts. It does not rank product quality, sales, safety, or real-world market share.","Kinder's latest visible AI Index is 20.5. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Kinder AI Visibility in Snacks | AIvsRank","Review Kinder's AI visibility in Snacks: rank #10, 20.5 AI Index, 2 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Kinder ranked in the Snacks leaderboard?","Kinder is included because tracked AI engines surface it in Snacks prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Kinder?","The strongest current signal is gemini at 22 AI Index and 0% mention rate. The softest covered signal is ChatGPT at 19 AI Index and 0% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Kinder?","The most useful nearby comparison is M&M's. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Snacks leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,49,55],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":47,"runDate":48},"gemini-2.5-flash","gemini",13,16.71,14.29,1,"2026-06-03T00:09:14.3764",{"engineCode":50,"engineName":51,"rank":52,"score":19,"mentionRate":53,"mentions":53,"runDate":54},"deepseek","DeepSeek",11,0,"2026-06-03T00:09:49.756432",{"engineCode":56,"engineName":56,"rank":57,"score":58,"mentionRate":53,"mentions":53,"runDate":20},"MiniMax",12,10,[60,66,72],{"brandName":61,"brandSlug":62,"rank":63,"overallScore":64,"scoreGap":65},"Ferrero Rocher","ferrero-rocher",20,11.38,-1.48,{"brandName":67,"brandSlug":68,"rank":69,"overallScore":70,"scoreGap":71},"Toblerone","toblerone",22,8.33,1.57,{"brandName":73,"brandSlug":74,"rank":75,"overallScore":76,"scoreGap":77},"Reese's","reese-s",19,12.4,-2.5,[79,82,84,87,90,93,96,98,101,103,105],{"runDate":80,"overallScore":81},"2026-04-27T00:00:00",15,{"runDate":83,"overallScore":81},"2026-04-29T00:00:00",{"runDate":85,"overallScore":86},"2026-05-01T00:00:00",18.5,{"runDate":88,"overallScore":89},"2026-05-03T00:00:00",17.75,{"runDate":91,"overallScore":92},"2026-05-05T00:00:00",18,{"runDate":94,"overallScore":95},"2026-05-09T00:00:00",20.5,{"runDate":97,"overallScore":69},"2026-05-15T00:00:00",{"runDate":99,"overallScore":100},"2026-05-22T00:00:00",16,{"runDate":102,"overallScore":75},"2026-05-24T00:00:00",{"runDate":104,"overallScore":63},"2026-05-27T00:00:00",{"runDate":106,"overallScore":16},"2026-06-03T00:00:00",{"upvoteCount":53,"followCount":53,"isUpvoted":108,"isFollowed":108},false,{"rankInterpretation":110,"engineDivergenceInterpretation":111,"competitorGapInterpretation":112,"trendInterpretation":113},"Kinder is currently #21 out of 30 entities in Snacks, with a 9.9 overall AI visibility score across 3 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Kinder's strongest current visibility comes from gemini (16.7 AI Index, 14.3% mention rate) and MiniMax (10 AI Index, 0% mention rate). Its weaker engine profile is DeepSeek (3 AI Index, 0% mention rate) and MiniMax (10 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Ferrero Rocher is the closest comparable entity by rank, with Kinder behind it by 1.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Kinder softened over the visible trend window, moving from 15 on 2026-04-27 to 9.9 on 2026-06-03. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]