[{"data":1,"prerenderedAt":124},["ShallowReactive",2],{"leaderboard-brand-skincare-the-ordinary":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":66,"overallTrend":82,"interactionSummary":116,"liveInsights":119},"CURRENT","/leaderboard/skincare/brands/the-ordinary",null,55,"skincare","Skincare","INDUSTRY",4732,"The Ordinary","the-ordinary","https://theordinary.com/on/demandware.static/Sites-deciem-Site/-/default/dwd0cf02b2/images/brands-logo/theOrdinary-logo.svg","https://theordinary.com/en-ca",41,3,30,4,"2026-05-26T22:34:14.970598","The Ordinary currently ranks #3 in the Skincare leaderboard with an overall AI visibility score of 41 across 4 tracked engines. Its strongest recent performance appears in gemini with a 65 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from gemini (65 AI Index, 71.4% mention rate) and Kimi (46.9 AI Index, 28.6% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in MiniMax (21.4 AI Index, 28.6% mention rate) and Qwen (30.7 AI Index, 14.3% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","The Ordinary has softened in recent runs, moving from 44.2 to 43.2 for a -1.0 point change. The weaker engines are the first places to inspect.","The Ordinary AI Visibility in Skincare | AIvsRank","Review The Ordinary AI visibility in Skincare: rank #3, 41 AI Index, strongest on gemini, with competitor gaps versus La Roche-Posay.",[28,31,34,37],{"question":29,"answer":30},"Why is The Ordinary ranked in the Skincare leaderboard?","The Ordinary is ranked using its current overall AI visibility score across tracked engines in Skincare, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for The Ordinary?","The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in MiniMax.",{"question":35,"answer":36},"Which entities should be compared with The Ordinary?","The Ordinary is compared most directly with La Roche-Posay, Shiseido, and Estée Lauder in the current Skincare leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,49,54,62],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":47,"runDate":48},"gemini-2.5-flash","gemini",2,65,71.43,5,"2026-05-26T22:28:44.037436",{"engineCode":50,"engineName":50,"rank":51,"score":52,"mentionRate":53,"mentions":44,"runDate":20},"MiniMax",11,21.43,28.57,{"engineCode":55,"engineName":56,"rank":57,"score":58,"mentionRate":59,"mentions":60,"runDate":61},"Qwen3","Qwen",6,30.71,14.29,1,"2026-05-24T21:39:55.054866",{"engineCode":63,"engineName":63,"rank":19,"score":64,"mentionRate":53,"mentions":44,"runDate":65},"Kimi",46.86,"2026-05-24T21:41:32.508054",[67,72,77],{"brandName":68,"brandSlug":69,"rank":44,"overallScore":70,"scoreGap":71},"La Roche-Posay","la-roche-posay",42.83,-1.83,{"brandName":73,"brandSlug":74,"rank":19,"overallScore":75,"scoreGap":76},"Shiseido","shiseido",40.51,0.49,{"brandName":78,"brandSlug":79,"rank":60,"overallScore":80,"scoreGap":81},"Estée Lauder","est-e-lauder",115.02,-74.02,[83,86,89,92,95,98,101,104,107,110,113],{"runDate":84,"overallScore":85},"2026-04-29T00:00:00",44.21,{"runDate":87,"overallScore":88},"2026-05-01T00:00:00",42.14,{"runDate":90,"overallScore":91},"2026-05-03T00:00:00",36.65,{"runDate":93,"overallScore":94},"2026-05-05T00:00:00",45.14,{"runDate":96,"overallScore":97},"2026-05-07T00:00:00",41.47,{"runDate":99,"overallScore":100},"2026-05-09T00:00:00",45.18,{"runDate":102,"overallScore":103},"2026-05-15T00:00:00",43.07,{"runDate":105,"overallScore":106},"2026-05-17T00:00:00",45.74,{"runDate":108,"overallScore":109},"2026-05-22T00:00:00",49.25,{"runDate":111,"overallScore":112},"2026-05-24T00:00:00",46.54,{"runDate":114,"overallScore":115},"2026-05-26T00:00:00",43.22,{"upvoteCount":117,"followCount":117,"isUpvoted":118,"isFollowed":118},0,false,{"rankInterpretation":120,"engineDivergenceInterpretation":121,"competitorGapInterpretation":122,"trendInterpretation":123},"The Ordinary is currently #3 out of 30 entities in Skincare, with a 41 overall AI visibility score across 4 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","The Ordinary's strongest current visibility comes from gemini (65 AI Index, 71.4% mention rate) and Kimi (46.9 AI Index, 28.6% mention rate). Its weaker engine profile is MiniMax (21.4 AI Index, 28.6% mention rate) and Qwen (30.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.","La Roche-Posay is the closest comparable entity by rank, with The Ordinary behind it by 1.8 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","The Ordinary softened over the visible trend window, moving from 44.2 on 2026-04-29 to 43.2 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370943830]