[{"data":1,"prerenderedAt":130},["ShallowReactive",2],{"leaderboard-brand-skincare-shiseido":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":73,"overallTrend":89,"interactionSummary":123,"liveInsights":125},"CURRENT","/leaderboard/skincare/brands/shiseido",null,55,"skincare","Skincare","INDUSTRY",4722,"Shiseido","shiseido","https://www.shiseido.com/on/demandware.static/Sites-shiseido_us-Site/-/default/dwf344fb00/images/shiseido-logo-white.svg","https://www.shiseido.com/us/en/",40.51,4,30,5,"2026-05-26T22:34:14.970598","Shiseido currently ranks #4 in the Skincare leaderboard with an overall AI visibility score of 40.5 across 5 tracked engines. Its strongest recent performance appears in gemini with a 63.1 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from gemini (63.1 AI Index, 100% mention rate) and MiniMax (54.9 AI Index, 57.1% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in DeepSeek (23 AI Index, 0% mention rate) and Qwen (24.7 AI Index, 14.3% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Shiseido is trending upward based on recent AI visibility runs, moving from 28.3 to 47 for a +18.8 point change.","Shiseido AI Visibility in Skincare | AIvsRank","Review Shiseido AI visibility in Skincare: rank #4, 40.5 AI Index, strongest on gemini, with competitor gaps versus The Ordinary.",[28,31,34,37],{"question":29,"answer":30},"Why is Shiseido ranked in the Skincare leaderboard?","Shiseido is ranked using its current overall AI visibility score across tracked engines in Skincare, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Shiseido?","The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in DeepSeek.",{"question":35,"answer":36},"Which entities should be compared with Shiseido?","Shiseido is compared most directly with The Ordinary, L'Oréal Paris, and La Roche-Posay in the current Skincare leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,49,55,60,68],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":47,"runDate":48},"gemini-2.5-flash","gemini",3,63.14,100,7,"2026-05-26T22:28:44.037436",{"engineCode":50,"engineName":51,"rank":19,"score":52,"mentionRate":53,"mentions":53,"runDate":54},"deepseek","DeepSeek",23,0,"2026-05-26T22:29:14.955617",{"engineCode":56,"engineName":56,"rank":57,"score":58,"mentionRate":59,"mentions":17,"runDate":20},"MiniMax",2,54.86,57.14,{"engineCode":61,"engineName":62,"rank":63,"score":64,"mentionRate":65,"mentions":66,"runDate":67},"Qwen3","Qwen",8,24.71,14.29,1,"2026-05-24T21:39:55.054866",{"engineCode":69,"engineName":69,"rank":47,"score":70,"mentionRate":71,"mentions":57,"runDate":72},"Kimi",36.86,28.57,"2026-05-24T21:41:32.508054",[74,79,84],{"brandName":75,"brandSlug":76,"rank":44,"overallScore":77,"scoreGap":78},"The Ordinary","the-ordinary",41,-0.49,{"brandName":80,"brandSlug":81,"rank":19,"overallScore":82,"scoreGap":83},"L'Oréal Paris","l-or-al-paris",40.46,0.05,{"brandName":85,"brandSlug":86,"rank":57,"overallScore":87,"scoreGap":88},"La Roche-Posay","la-roche-posay",42.83,-2.32,[90,93,96,99,102,105,108,111,114,117,120],{"runDate":91,"overallScore":92},"2026-04-29T00:00:00",28.25,{"runDate":94,"overallScore":95},"2026-05-01T00:00:00",29.32,{"runDate":97,"overallScore":98},"2026-05-03T00:00:00",33.08,{"runDate":100,"overallScore":101},"2026-05-05T00:00:00",31.3,{"runDate":103,"overallScore":104},"2026-05-07T00:00:00",34.33,{"runDate":106,"overallScore":107},"2026-05-09T00:00:00",32.39,{"runDate":109,"overallScore":110},"2026-05-15T00:00:00",26.04,{"runDate":112,"overallScore":113},"2026-05-17T00:00:00",30.18,{"runDate":115,"overallScore":116},"2026-05-22T00:00:00",41.43,{"runDate":118,"overallScore":119},"2026-05-24T00:00:00",32,{"runDate":121,"overallScore":122},"2026-05-26T00:00:00",47,{"upvoteCount":53,"followCount":53,"isUpvoted":124,"isFollowed":124},false,{"rankInterpretation":126,"engineDivergenceInterpretation":127,"competitorGapInterpretation":128,"trendInterpretation":129},"Shiseido is currently #4 out of 30 entities in Skincare, with a 40.5 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Shiseido's strongest current visibility comes from gemini (63.1 AI Index, 100% mention rate) and MiniMax (54.9 AI Index, 57.1% mention rate). Its weaker engine profile is DeepSeek (23 AI Index, 0% mention rate) and Qwen (24.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.","The Ordinary is the closest comparable entity by rank, with Shiseido behind it by 0.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Shiseido improved over the visible trend window, moving from 28.3 on 2026-04-29 to 47 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370944324]