[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-skincare-neutrogena":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":74,"overallTrend":90,"interactionSummary":127,"liveInsights":129},"CURRENT","/leaderboard/skincare/brands/neutrogena",null,55,"skincare","Skincare","INDUSTRY",4714,"Neutrogena","neutrogena","https://images.ctfassets.net/bcjr30vxh6td/6tUl8rLVln9RPBMajmeqfv/a0322e1b27731ecdf238c63bc1ff78ac/NTG_LOGO_1.svg?fm=webp&w=3840","https://www.neutrogena.com/",34.17,5,30,6,"2026-06-02T22:45:59.894862","Neutrogena currently ranks #5 in the Skincare leaderboard with an overall AI visibility score of 34.2 across 6 tracked engines. Its strongest recent performance appears in ChatGPT with a 55.9 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from ChatGPT (55.9 AI Index, 28.6% mention rate) and Qwen (50.9 AI Index, 28.6% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in DeepSeek (11.4 AI Index, 28.6% mention rate) and MiniMax (19.4 AI Index, 28.6% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Neutrogena has softened in recent runs, moving from 47.8 to 28.4 for a -19.4 point change. The weaker engines are the first places to inspect.","Neutrogena AI Visibility in Skincare | AIvsRank","Review Neutrogena AI visibility in Skincare: rank #5, 34.2 AI Index, strongest on ChatGPT, with competitor gaps versus L'Oréal Paris.",[28,31,34,37],{"question":29,"answer":30},"Why is Neutrogena ranked in the Skincare leaderboard?","Neutrogena is ranked using its current overall AI visibility score across tracked engines in Skincare, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Neutrogena?","The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in DeepSeek.",{"question":35,"answer":36},"Which entities should be compared with Neutrogena?","Neutrogena is compared most directly with L'Oréal Paris, Shiseido, and La Roche-Posay in the current Skincare leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,49,55,61,65,70],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":47,"runDate":48},"chatgpt","ChatGPT",3,55.86,28.57,2,"2026-06-02T22:42:59.717726",{"engineCode":50,"engineName":51,"rank":19,"score":52,"mentionRate":53,"mentions":53,"runDate":54},"gemini-2.5-flash","gemini",27,0,"2026-06-02T22:43:55.809337",{"engineCode":56,"engineName":57,"rank":58,"score":59,"mentionRate":46,"mentions":47,"runDate":60},"deepseek","DeepSeek",4,11.43,"2026-06-02T22:44:35.328955",{"engineCode":62,"engineName":62,"rank":63,"score":64,"mentionRate":46,"mentions":47,"runDate":20},"MiniMax",11,19.43,{"engineCode":66,"engineName":67,"rank":58,"score":68,"mentionRate":46,"mentions":47,"runDate":69},"Qwen3","Qwen",50.86,"2026-05-24T21:39:55.054866",{"engineCode":71,"engineName":71,"rank":19,"score":72,"mentionRate":46,"mentions":47,"runDate":73},"Kimi",40.43,"2026-05-24T21:41:32.508054",[75,80,85],{"brandName":76,"brandSlug":77,"rank":58,"overallScore":78,"scoreGap":79},"L'Oréal Paris","l-or-al-paris",36.97,-2.8,{"brandName":81,"brandSlug":82,"rank":19,"overallScore":83,"scoreGap":84},"Shiseido","shiseido",28.23,5.94,{"brandName":86,"brandSlug":87,"rank":44,"overallScore":88,"scoreGap":89},"La Roche-Posay","la-roche-posay",41.83,-7.66,[91,94,97,100,103,106,109,112,115,118,121,124],{"runDate":92,"overallScore":93},"2026-04-29T00:00:00",47.81,{"runDate":95,"overallScore":96},"2026-05-01T00:00:00",46.9,{"runDate":98,"overallScore":99},"2026-05-03T00:00:00",38.3,{"runDate":101,"overallScore":102},"2026-05-05T00:00:00",34.67,{"runDate":104,"overallScore":105},"2026-05-07T00:00:00",38.31,{"runDate":107,"overallScore":108},"2026-05-09T00:00:00",38.84,{"runDate":110,"overallScore":111},"2026-05-15T00:00:00",43.43,{"runDate":113,"overallScore":114},"2026-05-17T00:00:00",40.62,{"runDate":116,"overallScore":117},"2026-05-22T00:00:00",40.44,{"runDate":119,"overallScore":120},"2026-05-24T00:00:00",40.36,{"runDate":122,"overallScore":123},"2026-05-26T00:00:00",25.05,{"runDate":125,"overallScore":126},"2026-06-02T00:00:00",28.43,{"upvoteCount":53,"followCount":53,"isUpvoted":128,"isFollowed":128},false,{"rankInterpretation":130,"engineDivergenceInterpretation":131,"competitorGapInterpretation":132,"trendInterpretation":133},"Neutrogena is currently #5 out of 30 entities in Skincare, with a 34.2 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Neutrogena's strongest current visibility comes from ChatGPT (55.9 AI Index, 28.6% mention rate) and Qwen (50.9 AI Index, 28.6% mention rate). Its weaker engine profile is DeepSeek (11.4 AI Index, 28.6% mention rate) and MiniMax (19.4 AI Index, 28.6% mention rate), so the engine spread points to where recommendation consistency can still improve.","L'Oréal Paris is the closest comparable entity by rank, with Neutrogena behind it by 2.8 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Neutrogena softened over the visible trend window, moving from 47.8 on 2026-04-29 to 28.4 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]