[{"data":1,"prerenderedAt":128},["ShallowReactive",2],{"leaderboard-brand-skincare-la-roche-posay":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":70,"overallTrend":86,"interactionSummary":120,"liveInsights":123},"CURRENT","/leaderboard/skincare/brands/la-roche-posay",null,55,"skincare","Skincare","INDUSTRY",4716,"La Roche-Posay","la-roche-posay","https://www.larocheposay.com/wp-content/themes/la-roche-posay/assets/src/images/Logos/favicon.png","https://www.larocheposay.com/",42.83,2,30,5,"2026-05-26T22:34:14.970598","La Roche-Posay currently ranks #2 in the Skincare leaderboard with an overall AI visibility score of 42.8 across 5 tracked engines. Its strongest recent performance appears in Qwen with a 61.4 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from Qwen (61.4 AI Index, 28.6% mention rate) and gemini (54.2 AI Index, 42.9% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in DeepSeek (21.4 AI Index, 28.6% mention rate) and MiniMax (31.9 AI Index, 42.9% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","La Roche-Posay has softened in recent runs, moving from 55.3 to 35.9 for a -19.5 point change. The weaker engines are the first places to inspect.","La Roche-Posay AI Visibility in Skincare | AIvsRank","Review La Roche-Posay AI visibility in Skincare: rank #2, 42.8 AI Index, strongest on Qwen, with competitor gaps versus Estée Lauder.",[28,31,34,37],{"question":29,"answer":30},"Why is La Roche-Posay ranked in the Skincare leaderboard?","La Roche-Posay is ranked using its current overall AI visibility score across tracked engines in Skincare, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for La Roche-Posay?","The latest engine breakdown shows the strongest visibility in Qwen and relatively weaker visibility in DeepSeek.",{"question":35,"answer":36},"Which entities should be compared with La Roche-Posay?","La Roche-Posay is compared most directly with Estée Lauder, The Ordinary, and Shiseido in the current Skincare leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,49,56,59,64],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":47,"runDate":48},"gemini-2.5-flash","gemini",4,54.24,42.86,3,"2026-05-26T22:28:44.037436",{"engineCode":50,"engineName":51,"rank":52,"score":53,"mentionRate":54,"mentions":17,"runDate":55},"deepseek","DeepSeek",7,21.43,28.57,"2026-05-26T22:29:14.955617",{"engineCode":57,"engineName":57,"rank":44,"score":58,"mentionRate":46,"mentions":47,"runDate":20},"MiniMax",31.9,{"engineCode":60,"engineName":61,"rank":17,"score":62,"mentionRate":54,"mentions":17,"runDate":63},"Qwen3","Qwen",61.43,"2026-05-24T21:39:55.054866",{"engineCode":65,"engineName":65,"rank":19,"score":66,"mentionRate":67,"mentions":68,"runDate":69},"Kimi",45.14,14.29,1,"2026-05-24T21:41:32.508054",[71,76,81],{"brandName":72,"brandSlug":73,"rank":68,"overallScore":74,"scoreGap":75},"Estée Lauder","est-e-lauder",115.02,-72.19,{"brandName":77,"brandSlug":78,"rank":47,"overallScore":79,"scoreGap":80},"The Ordinary","the-ordinary",41,1.83,{"brandName":82,"brandSlug":83,"rank":44,"overallScore":84,"scoreGap":85},"Shiseido","shiseido",40.51,2.32,[87,90,93,96,99,102,105,108,111,114,117],{"runDate":88,"overallScore":89},"2026-04-29T00:00:00",55.33,{"runDate":91,"overallScore":92},"2026-05-01T00:00:00",56.38,{"runDate":94,"overallScore":95},"2026-05-03T00:00:00",55.59,{"runDate":97,"overallScore":98},"2026-05-05T00:00:00",52.95,{"runDate":100,"overallScore":101},"2026-05-07T00:00:00",53.73,{"runDate":103,"overallScore":104},"2026-05-09T00:00:00",58.55,{"runDate":106,"overallScore":107},"2026-05-15T00:00:00",54.87,{"runDate":109,"overallScore":110},"2026-05-17T00:00:00",49.64,{"runDate":112,"overallScore":113},"2026-05-22T00:00:00",50.22,{"runDate":115,"overallScore":116},"2026-05-24T00:00:00",55.08,{"runDate":118,"overallScore":119},"2026-05-26T00:00:00",35.86,{"upvoteCount":121,"followCount":121,"isUpvoted":122,"isFollowed":122},0,false,{"rankInterpretation":124,"engineDivergenceInterpretation":125,"competitorGapInterpretation":126,"trendInterpretation":127},"La Roche-Posay is currently #2 out of 30 entities in Skincare, with a 42.8 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","La Roche-Posay's strongest current visibility comes from Qwen (61.4 AI Index, 28.6% mention rate) and gemini (54.2 AI Index, 42.9% mention rate). Its weaker engine profile is DeepSeek (21.4 AI Index, 28.6% mention rate) and MiniMax (31.9 AI Index, 42.9% mention rate), so the engine spread points to where recommendation consistency can still improve.","Estée Lauder is the closest comparable entity by rank, with La Roche-Posay behind it by 72.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","La Roche-Posay softened over the visible trend window, moving from 55.3 on 2026-04-29 to 35.9 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370943319]