[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-skincare-la-mer":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":51,"overallTrend":68,"interactionSummary":101,"liveInsights":103},"CURRENT","/leaderboard/skincare/brands/la-mer",null,55,"skincare","Skincare","INDUSTRY",4734,"La Mer","la-mer","https://la-mer.com/media/b9/1a/6b/1701698031/logo.svg?ts=1701698031","https://la-mer.com/de/",24.5,9,30,2,"2026-06-02T22:45:59.894862","La Mer currently ranks #9 in the Skincare leaderboard with an overall AI visibility score of 24.5 across 2 tracked engines. Its strongest recent performance appears in Kimi with a 26 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from Kimi (26 AI Index, 0% mention rate) and MiniMax (23 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in MiniMax (23 AI Index, 0% mention rate) and Kimi (26 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","La Mer is trending upward based on recent AI visibility runs, moving from 7.4 to 23 for a +15.6 point change.","La Mer AI Visibility in Skincare | AIvsRank","Review La Mer AI visibility in Skincare: rank #9, 24.5 AI Index, strongest on Kimi, with competitor gaps versus Olay.",[28,31,34,37],{"question":29,"answer":30},"Why is La Mer ranked in the Skincare leaderboard?","La Mer is ranked using its current overall AI visibility score across tracked engines in Skincare, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for La Mer?","The latest engine breakdown shows the strongest visibility in Kimi and relatively weaker visibility in MiniMax.",{"question":35,"answer":36},"Which entities should be compared with La Mer?","La Mer is compared most directly with Olay, Clinique, and The Ordinary in the current Skincare leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,46],{"engineCode":42,"engineName":42,"rank":43,"score":44,"mentionRate":45,"mentions":45,"runDate":20},"MiniMax",8,23,0,{"engineCode":47,"engineName":47,"rank":48,"score":49,"mentionRate":45,"mentions":45,"runDate":50},"Kimi",10,26,"2026-05-24T21:41:32.508054",[52,57,62],{"brandName":53,"brandSlug":54,"rank":43,"overallScore":55,"scoreGap":56},"Olay","olay",25.75,-1.25,{"brandName":58,"brandSlug":59,"rank":48,"overallScore":60,"scoreGap":61},"Clinique","clinique",22,2.5,{"brandName":63,"brandSlug":64,"rank":65,"overallScore":66,"scoreGap":67},"The Ordinary","the-ordinary",7,28.1,-3.6,[69,72,75,78,81,83,86,89,92,94,96,99],{"runDate":70,"overallScore":71},"2026-04-29T00:00:00",7.36,{"runDate":73,"overallScore":74},"2026-05-01T00:00:00",6,{"runDate":76,"overallScore":77},"2026-05-03T00:00:00",10.67,{"runDate":79,"overallScore":80},"2026-05-05T00:00:00",18,{"runDate":82,"overallScore":80},"2026-05-07T00:00:00",{"runDate":84,"overallScore":85},"2026-05-09T00:00:00",7.9,{"runDate":87,"overallScore":88},"2026-05-15T00:00:00",16.67,{"runDate":90,"overallScore":91},"2026-05-17T00:00:00",18.94,{"runDate":93,"overallScore":80},"2026-05-22T00:00:00",{"runDate":95,"overallScore":44},"2026-05-24T00:00:00",{"runDate":97,"overallScore":98},"2026-05-26T00:00:00",17,{"runDate":100,"overallScore":44},"2026-06-02T00:00:00",{"upvoteCount":45,"followCount":45,"isUpvoted":102,"isFollowed":102},false,{"rankInterpretation":104,"engineDivergenceInterpretation":105,"competitorGapInterpretation":106,"trendInterpretation":107},"La Mer is currently #9 out of 30 entities in Skincare, with a 24.5 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","La Mer's strongest current visibility comes from Kimi (26 AI Index, 0% mention rate) and MiniMax (23 AI Index, 0% mention rate). Its weaker engine profile is MiniMax (23 AI Index, 0% mention rate) and Kimi (26 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Olay is the closest comparable entity by rank, with La Mer behind it by 1.3 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","La Mer improved over the visible trend window, moving from 7.4 on 2026-04-29 to 23 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]