[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-skincare-kiehl-s":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":66,"overallTrend":84,"interactionSummary":117,"liveInsights":119},"CURRENT","/leaderboard/skincare/brands/kiehl-s",null,55,"skincare","Skincare","INDUSTRY",4725,"Kiehl's","kiehl-s","https://www.kiehls.com/favicon.ico","https://www.kiehls.com/",20,13,30,5,"2026-06-02T22:45:59.894862","Kiehl's ranks #15 in the Skincare leaderboard with a 19.5 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Qwen, and the score should be read as AI visibility rather than market share or product quality.","Kiehl's is currently #15 out of 30 tracked Skincare entities, with a 19.5 AI Index in the latest public snapshot. Kiehl's trails Lancôme by 0.7 AI Index points.\n\nThe strongest engine-level signal comes from Qwen, where Kiehl's records a 27.7 AI Index and 14.3% mention rate. DeepSeek is the next strongest covered engine at 21.7 with a 14.3% mention rate.","The softer engine-level signal is Grok, where Kiehl's records a 14 AI Index and 0% mention rate. Kimi is another engine to watch at 14 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Kiehl's in Skincare prompts. It does not rank product quality, sales, safety, or real-world market share.","Kiehl's's latest visible AI Index is 19.5. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Kiehl's AI Visibility in Skincare | AIvsRank","Review Kiehl's's AI visibility in Skincare: rank #15, 19.5 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Kiehl's ranked in the Skincare leaderboard?","Kiehl's is included because tracked AI engines surface it in Skincare prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Kiehl's?","The strongest current signal is Qwen at 27.7 AI Index and 14.3% mention rate. The softest covered signal is Grok at 14 AI Index and 0% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Kiehl's?","The most useful nearby comparison is Lancôme. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Skincare leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,48,53,57,63],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"chatgpt","ChatGPT",14,17,0,"2026-06-02T22:42:59.717726",{"engineCode":49,"engineName":50,"rank":44,"score":51,"mentionRate":46,"mentions":46,"runDate":52},"gemini-2.5-flash","gemini",19,"2026-06-02T22:43:55.809337",{"engineCode":54,"engineName":54,"rank":55,"score":56,"mentionRate":46,"mentions":46,"runDate":20},"MiniMax",9,21,{"engineCode":58,"engineName":59,"rank":60,"score":61,"mentionRate":46,"mentions":46,"runDate":62},"Qwen3","Qwen",10,22,"2026-05-24T21:39:55.054866",{"engineCode":64,"engineName":64,"rank":17,"score":56,"mentionRate":46,"mentions":46,"runDate":65},"Kimi","2026-05-24T21:41:32.508054",[67,73,78],{"brandName":68,"brandSlug":69,"rank":70,"overallScore":71,"scoreGap":72},"Cetaphil","cetaphil",12,20.78,-0.78,{"brandName":74,"brandSlug":75,"rank":44,"overallScore":76,"scoreGap":77},"Vaseline","vaseline",18,2,{"brandName":79,"brandSlug":80,"rank":81,"overallScore":82,"scoreGap":83},"NIVEA","nivea",11,21.33,-1.33,[85,87,89,92,95,98,101,104,107,110,113,115],{"runDate":86,"overallScore":16},"2026-04-29T00:00:00",{"runDate":88,"overallScore":76},"2026-05-01T00:00:00",{"runDate":90,"overallScore":91},"2026-05-03T00:00:00",20.24,{"runDate":93,"overallScore":94},"2026-05-05T00:00:00",20.79,{"runDate":96,"overallScore":97},"2026-05-07T00:00:00",20.45,{"runDate":99,"overallScore":100},"2026-05-09T00:00:00",19.49,{"runDate":102,"overallScore":103},"2026-05-15T00:00:00",22.07,{"runDate":105,"overallScore":106},"2026-05-17T00:00:00",20.68,{"runDate":108,"overallScore":109},"2026-05-22T00:00:00",22.86,{"runDate":111,"overallScore":112},"2026-05-24T00:00:00",22.18,{"runDate":114,"overallScore":51},"2026-05-26T00:00:00",{"runDate":116,"overallScore":51},"2026-06-02T00:00:00",{"upvoteCount":46,"followCount":46,"isUpvoted":118,"isFollowed":118},false,{"rankInterpretation":120,"engineDivergenceInterpretation":121,"competitorGapInterpretation":122,"trendInterpretation":123},"Kiehl's is currently #13 out of 30 entities in Skincare, with a 20 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Kiehl's's strongest current visibility comes from Qwen (22 AI Index, 0% mention rate) and MiniMax (21 AI Index, 0% mention rate). Its weaker engine profile is ChatGPT (17 AI Index, 0% mention rate) and gemini (19 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Cetaphil is the closest comparable entity by rank, with Kiehl's behind it by 0.8 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Kiehl's softened over the visible trend window, moving from 20 on 2026-04-29 to 19 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]