[{"data":1,"prerenderedAt":131},["ShallowReactive",2],{"leaderboard-brand-skincare-est-e-lauder":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":71,"overallTrend":89,"interactionSummary":123,"liveInsights":126},"CURRENT","/leaderboard/skincare/brands/est-e-lauder",null,55,"skincare","Skincare","INDUSTRY",4719,"Estée Lauder","est-e-lauder","https://www.esteelauder.com/apple-touch-icon.png","https://www.esteelauder.com/",115.02,1,30,5,"2026-05-26T22:34:14.970598","Estée Lauder ranks #1 in the Skincare leaderboard with a 120.5 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from ChatGPT, and the score should be read as AI visibility rather than market share or product quality.","Estée Lauder is currently #1 out of 30 tracked Skincare entities, with a 120.5 AI Index in the latest public snapshot. Estée Lauder leads La Roche-Posay by 62 AI Index points.\n\nThe strongest engine-level signal comes from ChatGPT, where Estée Lauder records a 157.2 AI Index and 342.9% mention rate. MiniMax is the next strongest covered engine at 129.8 with a 271.4% mention rate.","The softer engine-level signal is Qwen, where Estée Lauder records a 97.6 AI Index and 214.3% mention rate. DeepSeek is another engine to watch at 108.6 with a 228.6% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Estée Lauder in Skincare prompts. It does not rank product quality, sales, safety, or real-world market share.","Estée Lauder's latest visible AI Index is 120.5. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Estée Lauder AI Visibility in Skincare | AIvsRank","Review Estée Lauder's AI visibility in Skincare: rank #1, 120.5 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Estée Lauder ranked in the Skincare leaderboard?","Estée Lauder is included because tracked AI engines surface it in Skincare prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Estée Lauder?","The strongest current signal is ChatGPT at 157.2 AI Index and 342.9% mention rate. The softest covered signal is Qwen at 97.6 AI Index and 214.3% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Estée Lauder?","The most useful nearby comparison is La Roche-Posay. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Skincare leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,48,55,60,67],{"engineCode":42,"engineName":43,"rank":17,"score":44,"mentionRate":45,"mentions":46,"runDate":47},"gemini-2.5-flash","gemini",134.81,300,21,"2026-05-26T22:28:44.037436",{"engineCode":49,"engineName":50,"rank":17,"score":51,"mentionRate":52,"mentions":53,"runDate":54},"deepseek","DeepSeek",58.9,42.86,3,"2026-05-26T22:29:14.955617",{"engineCode":56,"engineName":56,"rank":17,"score":57,"mentionRate":58,"mentions":59,"runDate":20},"MiniMax",145.69,271.43,19,{"engineCode":61,"engineName":62,"rank":17,"score":63,"mentionRate":64,"mentions":65,"runDate":66},"Qwen3","Qwen",114.45,242.86,17,"2026-05-24T21:39:55.054866",{"engineCode":68,"engineName":68,"rank":17,"score":69,"mentionRate":58,"mentions":59,"runDate":70},"Kimi",121.23,"2026-05-24T21:41:32.508054",[72,78,83],{"brandName":73,"brandSlug":74,"rank":75,"overallScore":76,"scoreGap":77},"La Roche-Posay","la-roche-posay",2,42.83,72.19,{"brandName":79,"brandSlug":80,"rank":53,"overallScore":81,"scoreGap":82},"The Ordinary","the-ordinary",41,74.02,{"brandName":84,"brandSlug":85,"rank":86,"overallScore":87,"scoreGap":88},"Shiseido","shiseido",4,40.51,74.51,[90,93,96,99,102,105,108,111,114,117,120],{"runDate":91,"overallScore":92},"2026-04-29T00:00:00",144.7,{"runDate":94,"overallScore":95},"2026-05-01T00:00:00",131.33,{"runDate":97,"overallScore":98},"2026-05-03T00:00:00",128.9,{"runDate":100,"overallScore":101},"2026-05-05T00:00:00",129.76,{"runDate":103,"overallScore":104},"2026-05-07T00:00:00",131.62,{"runDate":106,"overallScore":107},"2026-05-09T00:00:00",120.5,{"runDate":109,"overallScore":110},"2026-05-15T00:00:00",125.75,{"runDate":112,"overallScore":113},"2026-05-17T00:00:00",127.25,{"runDate":115,"overallScore":116},"2026-05-22T00:00:00",109.31,{"runDate":118,"overallScore":119},"2026-05-24T00:00:00",118,{"runDate":121,"overallScore":122},"2026-05-26T00:00:00",113.13,{"upvoteCount":124,"followCount":124,"isUpvoted":125,"isFollowed":125},0,false,{"rankInterpretation":127,"engineDivergenceInterpretation":128,"competitorGapInterpretation":129,"trendInterpretation":130},"Estée Lauder is currently #1 out of 30 entities in Skincare, with a 115 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Estée Lauder's strongest current visibility comes from MiniMax (145.7 AI Index, 271.4% mention rate) and gemini (134.8 AI Index, 300% mention rate). Its weaker engine profile is DeepSeek (58.9 AI Index, 42.9% mention rate) and Qwen (114.5 AI Index, 242.9% mention rate), so the engine spread points to where recommendation consistency can still improve.","La Roche-Posay is the closest comparable entity by rank, with Estée Lauder ahead of it by 72.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Estée Lauder softened over the visible trend window, moving from 144.7 on 2026-04-29 to 113.1 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370942769]