[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-personal-care-old-spice":3,"leaderboard-industry-personal-care":100},{"pageState":4,"canonicalPath":5,"industryId":6,"industrySlug":7,"industryName":8,"collectionType":9,"brandId":10,"brandName":11,"brandSlug":12,"logoUrl":13,"websiteUrl":14,"overallScore":15,"industryRank":16,"brandCount":17,"enginesCovered":18,"lastUpdatedAt":19,"summary":20,"strengths":21,"weaknesses":22,"trendNotes":23,"seoTitle":24,"seoDescription":25,"faq":26,"engineBreakdowns":39,"competitors":70,"overallTrend":86,"interactionSummary":87,"liveInsights":89,"qualification":91},"CURRENT","/leaderboard/personal-care/brands/old-spice",57,"personal-care","Personal Care","INDUSTRY",4795,"Old Spice","old-spice","https://cdn11.bigcommerce.com/s-ut7gqeu5eo/stencil/ff21b2d0-30ea-013f-615c-0eb41461b586/e/1b8c49c0-26ff-013f-2865-420205ef72b8/img/oldspice-logo.svg","https://oldspice.com/",13.33,20,30,6,"2026-08-22T13:36:23.956592Z","Old Spice ranks #24 in the Personal Care leaderboard with a 9.8 AI Index across 4 engines with current brand-level data. Its strongest current signal comes from Grok, and the score should be read as AI visibility rather than market share or product quality.","Old Spice is currently #24 out of 30 tracked Personal Care entities, with a 9.8 AI Index in the latest public snapshot. Old Spice trails Axe by 0.3 AI Index points.\n\nThe strongest engine-level signal comes from Grok, where Old Spice records a 17 AI Index and 0% mention rate. gemini is the next strongest covered engine at 12 with a 0% mention rate.","The softer engine-level signal is MiniMax, where Old Spice records a 1 AI Index and 0% mention rate. ChatGPT is another engine to watch at 9 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Old Spice in Personal Care prompts. It does not rank product quality, sales, safety, or real-world market share.","Old Spice's latest visible AI Index is 9.8. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Old Spice AI Visibility in Personal Care | AIvsRank","Review Old Spice's AI visibility in Personal Care: rank #24, 9.8 AI Index, 4 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[27,30,33,36],{"question":28,"answer":29},"Why is Old Spice ranked in the Personal Care leaderboard?","Old Spice is included because tracked AI engines surface it in Personal Care prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":31,"answer":32},"Which engines are strongest and weakest for Old Spice?","The strongest current signal is Grok at 17 AI Index and 0% mention rate. The softest covered signal is MiniMax at 1 AI Index and 0% mention rate.",{"question":34,"answer":35},"Which entities should be compared with Old Spice?","The most useful nearby comparison is Axe. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":37,"answer":38},"How often is this page updated?","This page updates when a new completed Personal Care leaderboard run is available. 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