[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-personal-care-neutrogena":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":74,"overallTrend":91,"interactionSummary":136,"liveInsights":138},"CURRENT","/leaderboard/personal-care/brands/neutrogena",null,57,"personal-care","Personal Care","INDUSTRY",4797,"Neutrogena","neutrogena","https://images.ctfassets.net/bcjr30vxh6td/6tUl8rLVln9RPBMajmeqfv/a0322e1b27731ecdf238c63bc1ff78ac/NTG_LOGO_1.svg?fm=webp&w=3840","https://www.neutrogena.com/",17.74,13,30,6,"2026-06-12T21:13:53.761328","Neutrogena ranks #12 in the Personal Care leaderboard with a 16.9 AI Index across 5 engines with current brand-level data. Its strongest current signal comes from Qwen, and the score should be read as AI visibility rather than market share or product quality.","Neutrogena is currently #12 out of 30 tracked Personal Care entities, with a 16.9 AI Index in the latest public snapshot. Neutrogena trails Huggies by 1.6 AI Index points.\n\nThe strongest engine-level signal comes from Qwen, where Neutrogena records a 28 AI Index and 0% mention rate. Grok is the next strongest covered engine at 20 with a 0% mention rate.","The softer engine-level signal is ChatGPT, where Neutrogena records a 4 AI Index and 0% mention rate. DeepSeek is another engine to watch at 13.7 with a 14.3% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Neutrogena in Personal Care prompts. It does not rank product quality, sales, safety, or real-world market share.","Neutrogena's latest visible AI Index is 16.9. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Neutrogena AI Visibility in Personal Care | AIvsRank","Review Neutrogena's AI visibility in Personal Care: rank #12, 16.9 AI Index, 5 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Neutrogena ranked in the Personal Care leaderboard?","Neutrogena is included because tracked AI engines surface it in Personal Care prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Neutrogena?","The strongest current signal is Qwen at 28 AI Index and 0% mention rate. The softest covered signal is ChatGPT at 4 AI Index and 0% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Neutrogena?","The most useful nearby comparison is Huggies. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Personal Care leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,48,53,61,66,71],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"chatgpt","ChatGPT",9,16,0,"2026-06-12T21:13:00.280087",{"engineCode":49,"engineName":50,"rank":51,"score":52,"mentionRate":46,"mentions":46,"runDate":20},"gemini-2.5-flash","gemini",10,20,{"engineCode":54,"engineName":55,"rank":56,"score":57,"mentionRate":58,"mentions":59,"runDate":60},"deepseek","DeepSeek",11,8.71,14.29,1,"2026-06-02T22:52:38.176127",{"engineCode":62,"engineName":62,"rank":63,"score":64,"mentionRate":58,"mentions":59,"runDate":65},"MiniMax",2,41.71,"2026-06-02T22:53:58.773554",{"engineCode":67,"engineName":68,"rank":69,"score":69,"mentionRate":46,"mentions":46,"runDate":70},"Qwen3.6","Qwen",14,"2026-05-24T21:54:18.362034",{"engineCode":72,"engineName":72,"rank":44,"score":19,"mentionRate":46,"mentions":46,"runDate":73},"Kimi","2026-05-24T21:54:52.136447",[75,81,86],{"brandName":76,"brandSlug":77,"rank":78,"overallScore":79,"scoreGap":80},"Crest","crest",12,17.9,-0.16,{"brandName":82,"brandSlug":83,"rank":69,"overallScore":84,"scoreGap":85},"Colgate","colgate",16.93,0.81,{"brandName":87,"brandSlug":88,"rank":56,"overallScore":89,"scoreGap":90},"Aveeno","aveeno",18.28,-0.54,[92,94,97,100,103,106,109,112,115,118,121,124,127,130,133],{"runDate":93,"overallScore":45},"2026-04-29T00:00:00",{"runDate":95,"overallScore":96},"2026-05-01T00:00:00",20.18,{"runDate":98,"overallScore":99},"2026-05-03T00:00:00",23.63,{"runDate":101,"overallScore":102},"2026-05-05T00:00:00",15.6,{"runDate":104,"overallScore":105},"2026-05-07T00:00:00",18.72,{"runDate":107,"overallScore":108},"2026-05-09T00:00:00",16.94,{"runDate":110,"overallScore":111},"2026-05-15T00:00:00",20.84,{"runDate":113,"overallScore":114},"2026-05-17T00:00:00",21,{"runDate":116,"overallScore":117},"2026-05-22T00:00:00",18.29,{"runDate":119,"overallScore":120},"2026-05-24T00:00:00",15.22,{"runDate":122,"overallScore":123},"2026-05-26T00:00:00",8,{"runDate":125,"overallScore":126},"2026-06-02T00:00:00",21.11,{"runDate":128,"overallScore":129},"2026-06-06T00:00:00",14.36,{"runDate":131,"overallScore":132},"2026-06-10T00:00:00",19,{"runDate":134,"overallScore":135},"2026-06-12T00:00:00",18,{"upvoteCount":46,"followCount":46,"isUpvoted":137,"isFollowed":137},false,{"rankInterpretation":139,"engineDivergenceInterpretation":140,"competitorGapInterpretation":141,"trendInterpretation":142},"Neutrogena is currently #13 out of 30 entities in Personal Care, with a 17.7 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Neutrogena's strongest current visibility comes from MiniMax (41.7 AI Index, 14.3% mention rate) and gemini (20 AI Index, 0% mention rate). Its weaker engine profile is Kimi (6 AI Index, 0% mention rate) and DeepSeek (8.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.","Crest is the closest comparable entity by rank, with Neutrogena behind it by 0.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Neutrogena improved over the visible trend window, moving from 16 on 2026-04-29 to 18 on 2026-06-12. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]