[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-personal-care-head-shoulders":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":73,"overallTrend":91,"interactionSummary":125,"liveInsights":127},"CURRENT","/leaderboard/personal-care/brands/head-shoulders",null,57,"personal-care","Personal Care","INDUSTRY",4776,"Head & Shoulders","head-shoulders","https://headandshoulders.com/en-us/icons/favicons/ms-icon-144x144.png","https://headandshoulders.com/",20.5,10,30,6,"2026-06-02T22:53:58.773554","Head & Shoulders currently ranks #10 in the Personal Care leaderboard with an overall AI visibility score of 20.5 across 6 tracked engines. Its strongest recent performance appears in ChatGPT with a 26 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from ChatGPT (26 AI Index, 0% mention rate) and Qwen (26 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in Kimi (2 AI Index, 0% mention rate) and DeepSeek (20 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Head & Shoulders is trending upward based on recent AI visibility runs, moving from 21 to 23.8 for a +2.8 point change.","Head & Shoulders AI Visibility in Personal Care | AIvsRank","Review Head & Shoulders AI visibility in Personal Care: rank #10, 20.5 AI Index, strongest on ChatGPT, with competitor gaps versus Johnson's.",[28,31,34,37],{"question":29,"answer":30},"Why is Head & Shoulders ranked in the Personal Care leaderboard?","Head & Shoulders is ranked using its current overall AI visibility score across tracked engines in Personal Care, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Head & Shoulders?","The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in Kimi.",{"question":35,"answer":36},"Which entities should be compared with Head & Shoulders?","Head & Shoulders is compared most directly with Johnson's, Colgate, and Gillette in the current Personal Care leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,48,54,60,63,68],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"chatgpt","ChatGPT",4,26,0,"2026-06-02T22:51:05.571636",{"engineCode":49,"engineName":50,"rank":51,"score":52,"mentionRate":46,"mentions":46,"runDate":53},"gemini-2.5-flash","gemini",7,24,"2026-06-02T22:52:08.891299",{"engineCode":55,"engineName":56,"rank":57,"score":58,"mentionRate":46,"mentions":46,"runDate":59},"deepseek","DeepSeek",8,20,"2026-06-02T22:52:38.176127",{"engineCode":61,"engineName":61,"rank":17,"score":62,"mentionRate":46,"mentions":46,"runDate":20},"MiniMax",25,{"engineCode":64,"engineName":65,"rank":66,"score":45,"mentionRate":46,"mentions":46,"runDate":67},"Qwen3","Qwen",5,"2026-05-24T21:54:18.362034",{"engineCode":69,"engineName":69,"rank":70,"score":71,"mentionRate":46,"mentions":46,"runDate":72},"Kimi",13,2,"2026-05-24T21:54:52.136447",[74,80,86],{"brandName":75,"brandSlug":76,"rank":77,"overallScore":78,"scoreGap":79},"Johnson's","johnson-s",9,20.57,-0.07,{"brandName":81,"brandSlug":82,"rank":83,"overallScore":84,"scoreGap":85},"Colgate","colgate",11,18.68,1.82,{"brandName":87,"brandSlug":88,"rank":57,"overallScore":89,"scoreGap":90},"Gillette","gillette",20.8,-0.3,[92,95,98,101,104,107,109,112,115,118,121,123],{"runDate":93,"overallScore":94},"2026-04-29T00:00:00",21,{"runDate":96,"overallScore":97},"2026-05-01T00:00:00",24.8,{"runDate":99,"overallScore":100},"2026-05-03T00:00:00",22.86,{"runDate":102,"overallScore":103},"2026-05-05T00:00:00",20.43,{"runDate":105,"overallScore":106},"2026-05-07T00:00:00",19.67,{"runDate":108,"overallScore":89},"2026-05-09T00:00:00",{"runDate":110,"overallScore":111},"2026-05-15T00:00:00",19.17,{"runDate":113,"overallScore":114},"2026-05-17T00:00:00",23.75,{"runDate":116,"overallScore":117},"2026-05-22T00:00:00",13.75,{"runDate":119,"overallScore":120},"2026-05-24T00:00:00",17.33,{"runDate":122,"overallScore":94},"2026-05-26T00:00:00",{"runDate":124,"overallScore":114},"2026-06-02T00:00:00",{"upvoteCount":46,"followCount":46,"isUpvoted":126,"isFollowed":126},false,{"rankInterpretation":128,"engineDivergenceInterpretation":129,"competitorGapInterpretation":130,"trendInterpretation":131},"Head & Shoulders is currently #10 out of 30 entities in Personal Care, with a 20.5 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Head & Shoulders's strongest current visibility comes from ChatGPT (26 AI Index, 0% mention rate) and Qwen (26 AI Index, 0% mention rate). Its weaker engine profile is Kimi (2 AI Index, 0% mention rate) and DeepSeek (20 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Johnson's is the closest comparable entity by rank, with Head & Shoulders behind it by 0.1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Head & Shoulders improved over the visible trend window, moving from 21 on 2026-04-29 to 23.8 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]