[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-personal-care-gillette":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":67,"overallTrend":84,"interactionSummary":119,"liveInsights":121},"CURRENT","/leaderboard/personal-care/brands/gillette",null,57,"personal-care","Personal Care","INDUSTRY",4778,"Gillette","gillette","https://cdn11.bigcommerce.com/s-dukhrgn8mp/images/stencil/original/content/img/header/m.Logo_Gillette_Blue.png","https://gillette.com/",20.8,8,30,5,"2026-06-02T22:53:58.773554","Gillette currently ranks #8 in the Personal Care leaderboard with an overall AI visibility score of 20.8 across 5 tracked engines. Its strongest recent performance appears in DeepSeek with a 29 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from DeepSeek (29 AI Index, 0% mention rate) and MiniMax (29 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in Kimi (1 AI Index, 0% mention rate) and ChatGPT (19 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Gillette is trending upward based on recent AI visibility runs, moving from 20.3 to 25.8 for a +5.4 point change.","Gillette AI Visibility in Personal Care | AIvsRank","Review Gillette AI visibility in Personal Care: rank #8, 20.8 AI Index, strongest on DeepSeek, with competitor gaps versus Oral-B.",[28,31,34,37],{"question":29,"answer":30},"Why is Gillette ranked in the Personal Care leaderboard?","Gillette is ranked using its current overall AI visibility score across tracked engines in Personal Care, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Gillette?","The latest engine breakdown shows the strongest visibility in DeepSeek and relatively weaker visibility in Kimi.",{"question":35,"answer":36},"Which entities should be compared with Gillette?","Gillette is compared most directly with Oral-B, Johnson's, and Pantene in the current Personal Care leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,48,53,59,62],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"chatgpt","ChatGPT",9,19,0,"2026-06-02T22:51:05.571636",{"engineCode":49,"engineName":50,"rank":19,"score":51,"mentionRate":46,"mentions":46,"runDate":52},"gemini-2.5-flash","gemini",26,"2026-06-02T22:52:08.891299",{"engineCode":54,"engineName":55,"rank":56,"score":57,"mentionRate":46,"mentions":46,"runDate":58},"deepseek","DeepSeek",3,29,"2026-06-02T22:52:38.176127",{"engineCode":60,"engineName":60,"rank":61,"score":57,"mentionRate":46,"mentions":46,"runDate":20},"MiniMax",7,{"engineCode":63,"engineName":63,"rank":64,"score":65,"mentionRate":46,"mentions":46,"runDate":66},"Kimi",14,1,"2026-05-24T21:54:52.136447",[68,73,78],{"brandName":69,"brandSlug":70,"rank":61,"overallScore":71,"scoreGap":72},"Oral-B","oral-b",21.33,-0.53,{"brandName":74,"brandSlug":75,"rank":44,"overallScore":76,"scoreGap":77},"Johnson's","johnson-s",20.57,0.23,{"brandName":79,"brandSlug":80,"rank":81,"overallScore":82,"scoreGap":83},"Pantene","pantene",6,21.5,-0.7,[85,88,91,94,96,99,102,105,108,111,113,116],{"runDate":86,"overallScore":87},"2026-04-29T00:00:00",20.33,{"runDate":89,"overallScore":90},"2026-05-01T00:00:00",20,{"runDate":92,"overallScore":93},"2026-05-03T00:00:00",21,{"runDate":95,"overallScore":87},"2026-05-05T00:00:00",{"runDate":97,"overallScore":98},"2026-05-07T00:00:00",21.75,{"runDate":100,"overallScore":101},"2026-05-09T00:00:00",23.2,{"runDate":103,"overallScore":104},"2026-05-15T00:00:00",18.67,{"runDate":106,"overallScore":107},"2026-05-17T00:00:00",21.4,{"runDate":109,"overallScore":110},"2026-05-22T00:00:00",16,{"runDate":112,"overallScore":64},"2026-05-24T00:00:00",{"runDate":114,"overallScore":115},"2026-05-26T00:00:00",27.67,{"runDate":117,"overallScore":118},"2026-06-02T00:00:00",25.75,{"upvoteCount":46,"followCount":46,"isUpvoted":120,"isFollowed":120},false,{"rankInterpretation":122,"engineDivergenceInterpretation":123,"competitorGapInterpretation":124,"trendInterpretation":125},"Gillette is currently #8 out of 30 entities in Personal Care, with a 20.8 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Gillette's strongest current visibility comes from DeepSeek (29 AI Index, 0% mention rate) and MiniMax (29 AI Index, 0% mention rate). Its weaker engine profile is Kimi (1 AI Index, 0% mention rate) and ChatGPT (19 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Oral-B is the closest comparable entity by rank, with Gillette behind it by 0.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Gillette improved over the visible trend window, moving from 20.3 on 2026-04-29 to 25.8 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]