[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-personal-care-appliances-ghd":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":12,"logoUrl":13,"websiteUrl":14,"overallScore":15,"industryRank":16,"brandCount":17,"enginesCovered":18,"lastUpdatedAt":19,"summary":20,"strengths":21,"weaknesses":22,"trendNotes":23,"seoTitle":24,"seoDescription":25,"faq":26,"engineBreakdowns":39,"competitors":60,"overallTrend":77,"interactionSummary":114,"liveInsights":117},"CURRENT","/leaderboard/personal-care-appliances/brands/ghd",null,73,"personal-care-appliances","Personal Care Appliances","INDUSTRY",5293,"ghd","https://www.ghd.com/-/media/project/ghd/ghd-website/favicon/favicon.ico","https://www.ghd.com/",33.43,8,30,3,"2026-06-03T00:31:22.05947","ghd ranks #8 in the Personal Care Appliances leaderboard with a 31.6 AI Index across 6 engines with current brand-level data. Its strongest current signal comes from Kimi, and the score should be read as AI visibility rather than market share or product quality.","ghd is currently #8 out of 30 tracked Personal Care Appliances entities, with a 31.6 AI Index in the latest public snapshot. ghd trails Oral-B by 0.2 AI Index points.\n\nThe strongest engine-level signal comes from Kimi, where ghd records a 52.4 AI Index and 28.6% mention rate. Grok is the next strongest covered engine at 49.9 with a 57.1% mention rate.","The softer engine-level signal is Qwen, where ghd records a 17 AI Index and 0% mention rate. gemini is another engine to watch at 18 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface ghd in Personal Care Appliances prompts. It does not rank product quality, sales, safety, or real-world market share.","ghd's latest visible AI Index is 31.6. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","ghd AI Visibility in Personal Care Appliances | AIvsRank","Review ghd's AI visibility in Personal Care Appliances: rank #8, 31.6 AI Index, 6 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[27,30,33,36],{"question":28,"answer":29},"Why is ghd ranked in the Personal Care Appliances leaderboard?","ghd is included because tracked AI engines surface it in Personal Care Appliances prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":31,"answer":32},"Which engines are strongest and weakest for ghd?","The strongest current signal is Kimi at 52.4 AI Index and 28.6% mention rate. The softest covered signal is Qwen at 17 AI Index and 0% mention rate.",{"question":34,"answer":35},"Which entities should be compared with ghd?","The most useful nearby comparison is Oral-B. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":37,"answer":38},"How often is this page updated?","This page updates when a new completed Personal Care Appliances leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[40,48,54],{"engineCode":41,"engineName":42,"rank":43,"score":44,"mentionRate":45,"mentions":46,"runDate":47},"chatgpt","ChatGPT",9,27.43,28.57,2,"2026-06-03T00:30:27.681394",{"engineCode":49,"engineName":50,"rank":43,"score":51,"mentionRate":52,"mentions":53,"runDate":19},"gemini-2.5-flash","gemini",39.71,14.29,1,{"engineCode":55,"engineName":55,"rank":56,"score":57,"mentionRate":58,"mentions":18,"runDate":59},"Kimi",7,33.14,42.86,"2026-05-24T23:12:30.562619",[61,66,71],{"brandName":62,"brandSlug":63,"rank":56,"overallScore":64,"scoreGap":65},"Oral-B","oral-b",42.54,-9.11,{"brandName":67,"brandSlug":68,"rank":43,"overallScore":69,"scoreGap":70},"Conair","conair",33.1,0.33,{"brandName":72,"brandSlug":73,"rank":74,"overallScore":75,"scoreGap":76},"Wahl","wahl",6,43.43,-10,[78,81,84,87,90,93,96,99,102,105,108,111],{"runDate":79,"overallScore":80},"2026-04-25T00:00:00",27.21,{"runDate":82,"overallScore":83},"2026-04-27T00:00:00",31.32,{"runDate":85,"overallScore":86},"2026-04-29T00:00:00",22.88,{"runDate":88,"overallScore":89},"2026-05-01T00:00:00",22.69,{"runDate":91,"overallScore":92},"2026-05-03T00:00:00",25.67,{"runDate":94,"overallScore":95},"2026-05-05T00:00:00",26.57,{"runDate":97,"overallScore":98},"2026-05-09T00:00:00",31.62,{"runDate":100,"overallScore":101},"2026-05-15T00:00:00",29.63,{"runDate":103,"overallScore":104},"2026-05-22T00:00:00",27.57,{"runDate":106,"overallScore":107},"2026-05-24T00:00:00",30.29,{"runDate":109,"overallScore":110},"2026-05-27T00:00:00",23.71,{"runDate":112,"overallScore":113},"2026-06-03T00:00:00",33.57,{"upvoteCount":115,"followCount":115,"isUpvoted":116,"isFollowed":116},0,false,{"rankInterpretation":118,"engineDivergenceInterpretation":119,"competitorGapInterpretation":120,"trendInterpretation":121},"ghd is currently #8 out of 30 entities in Personal Care Appliances, with a 33.4 overall AI visibility score across 3 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","ghd's strongest current visibility comes from gemini (39.7 AI Index, 14.3% mention rate) and Kimi (33.1 AI Index, 42.9% mention rate). Its weaker engine profile is ChatGPT (27.4 AI Index, 28.6% mention rate) and Kimi (33.1 AI Index, 42.9% mention rate), so the engine spread points to where recommendation consistency can still improve.","Oral-B is the closest comparable entity by rank, with ghd behind it by 9.1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","ghd improved over the visible trend window, moving from 27.2 on 2026-04-25 to 33.6 on 2026-06-03. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]