[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-outdoor-apparel-mountain-hardwear":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":78,"overallTrend":94,"interactionSummary":131,"liveInsights":134},"CURRENT","/leaderboard/outdoor-apparel/brands/mountain-hardwear",null,62,"outdoor-apparel","Outdoor Apparel","INDUSTRY",4843,"Mountain Hardwear","mountain-hardwear","https://www.mountainhardwear.com/on/demandware.static/Sites-MountainHardwear_US-Site/-/default/dw69d60d2d/images/icon.svg","https://www.mountainhardwear.com/on/demandware.store/Sites-MountainHardwear_US-Site/en_US/PX-Show?url=aHR0cHM6Ly93d3cubW91bnRhaW5oYXJkd2Vhci5jb20vb24vZGVtYW5kd2FyZS5zdG9yZS9TaXRlcy1Nb3VudGFpbkhhcmR3ZWFyX1VTLVNpdGU%3d&frame=1778750683100",39.79,5,30,6,"2026-06-02T23:18:15.489621","Mountain Hardwear ranks #4 in the Outdoor Apparel leaderboard with a 50.5 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Grok, and the score should be read as AI visibility rather than market share or product quality.","Mountain Hardwear is currently #4 out of 30 tracked Outdoor Apparel entities, with a 50.5 AI Index in the latest public snapshot. Mountain Hardwear trails Mammut by 2.2 AI Index points.\n\nThe strongest engine-level signal comes from Grok, where Mountain Hardwear records a 63 AI Index and 100% mention rate. DeepSeek is the next strongest covered engine at 56 with a 100% mention rate.","The softer engine-level signal is ChatGPT, where Mountain Hardwear records a 38.9 AI Index and 57.1% mention rate. MiniMax is another engine to watch at 47.4 with a 28.6% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Mountain Hardwear in Outdoor Apparel prompts. It does not rank product quality, sales, safety, or real-world market share.","Mountain Hardwear's latest visible AI Index is 50.5. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Mountain Hardwear AI Visibility in Outdoor Apparel | AIvsRank","Review Mountain Hardwear's AI visibility in Outdoor Apparel: rank #4, 50.5 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Mountain Hardwear ranked in the Outdoor Apparel leaderboard?","Mountain Hardwear is included because tracked AI engines surface it in Outdoor Apparel prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Mountain Hardwear?","The strongest current signal is Grok at 63 AI Index and 100% mention rate. The softest covered signal is ChatGPT at 38.9 AI Index and 57.1% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Mountain Hardwear?","The most useful nearby comparison is Mammut. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Outdoor Apparel leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,48,56,64,67,74],{"engineCode":42,"engineName":43,"rank":17,"score":44,"mentionRate":45,"mentions":46,"runDate":47},"chatgpt","ChatGPT",37.86,57.14,4,"2026-06-02T23:15:42.711654",{"engineCode":49,"engineName":50,"rank":51,"score":52,"mentionRate":53,"mentions":54,"runDate":55},"gemini-2.5-flash","gemini",9,31.14,42.86,3,"2026-06-02T23:16:35.446694",{"engineCode":57,"engineName":58,"rank":59,"score":60,"mentionRate":61,"mentions":62,"runDate":63},"deepseek","DeepSeek",8,30.71,14.29,1,"2026-06-02T23:17:06.199125",{"engineCode":65,"engineName":65,"rank":19,"score":66,"mentionRate":53,"mentions":54,"runDate":20},"MiniMax",42.14,{"engineCode":68,"engineName":69,"rank":46,"score":70,"mentionRate":71,"mentions":72,"runDate":73},"Qwen3","Qwen",50.43,28.57,2,"2026-05-24T22:08:09.188345",{"engineCode":75,"engineName":75,"rank":17,"score":76,"mentionRate":71,"mentions":72,"runDate":77},"Kimi",46.43,"2026-05-24T22:08:32.032859",[79,84,89],{"brandName":80,"brandSlug":81,"rank":46,"overallScore":82,"scoreGap":83},"Fjällräven","fj-llr-ven",40.25,-0.46,{"brandName":85,"brandSlug":86,"rank":19,"overallScore":87,"scoreGap":88},"Helly Hansen","helly-hansen",35.38,4.41,{"brandName":90,"brandSlug":91,"rank":54,"overallScore":92,"scoreGap":93},"The North Face","the-north-face",65.32,-25.53,[95,98,101,104,107,110,113,116,119,122,125,128],{"runDate":96,"overallScore":97},"2026-04-29T00:00:00",44.84,{"runDate":99,"overallScore":100},"2026-05-01T00:00:00",52.14,{"runDate":102,"overallScore":103},"2026-05-03T00:00:00",42.93,{"runDate":105,"overallScore":106},"2026-05-05T00:00:00",43.09,{"runDate":108,"overallScore":109},"2026-05-07T00:00:00",47.63,{"runDate":111,"overallScore":112},"2026-05-09T00:00:00",50.49,{"runDate":114,"overallScore":115},"2026-05-15T00:00:00",43.84,{"runDate":117,"overallScore":118},"2026-05-17T00:00:00",39.84,{"runDate":120,"overallScore":121},"2026-05-22T00:00:00",41.33,{"runDate":123,"overallScore":124},"2026-05-24T00:00:00",45.72,{"runDate":126,"overallScore":127},"2026-05-26T00:00:00",36.67,{"runDate":129,"overallScore":130},"2026-06-02T00:00:00",35.46,{"upvoteCount":132,"followCount":132,"isUpvoted":133,"isFollowed":133},0,false,{"rankInterpretation":135,"engineDivergenceInterpretation":136,"competitorGapInterpretation":137,"trendInterpretation":138},"Mountain Hardwear is currently #5 out of 30 entities in Outdoor Apparel, with a 39.8 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Mountain Hardwear's strongest current visibility comes from Qwen (50.4 AI Index, 28.6% mention rate) and Kimi (46.4 AI Index, 28.6% mention rate). Its weaker engine profile is DeepSeek (30.7 AI Index, 14.3% mention rate) and gemini (31.1 AI Index, 42.9% mention rate), so the engine spread points to where recommendation consistency can still improve.","Fjällräven is the closest comparable entity by rank, with Mountain Hardwear behind it by 0.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Mountain Hardwear softened over the visible trend window, moving from 44.8 on 2026-04-29 to 35.5 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]