[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-outdoor-apparel-marmot":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":79,"overallTrend":96,"interactionSummary":133,"liveInsights":135},"CURRENT","/leaderboard/outdoor-apparel/brands/marmot",null,62,"outdoor-apparel","Outdoor Apparel","INDUSTRY",4844,"Marmot","marmot","https://www.marmot.com/favicon.ico","https://www.marmot.com/",31,9,30,6,"2026-06-02T23:18:15.489621","Marmot currently ranks #9 in the Outdoor Apparel leaderboard with an overall AI visibility score of 31 across 6 tracked engines. Its strongest recent performance appears in ChatGPT with a 39.1 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from ChatGPT (39.1 AI Index, 42.9% mention rate) and Qwen (37.4 AI Index, 28.6% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in gemini (22 AI Index, 0% mention rate) and Kimi (24 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Marmot has softened in recent runs, moving from 32.5 to 31.1 for a -1.4 point change. The weaker engines are the first places to inspect.","Marmot AI Visibility in Outdoor Apparel | AIvsRank","Review Marmot AI visibility in Outdoor Apparel: rank #9, 31 AI Index, strongest on ChatGPT, with competitor gaps versus Columbia.",[28,31,34,37],{"question":29,"answer":30},"Why is Marmot ranked in the Outdoor Apparel leaderboard?","Marmot is ranked using its current overall AI visibility score across tracked engines in Outdoor Apparel, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Marmot?","The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in gemini.",{"question":35,"answer":36},"Which entities should be compared with Marmot?","Marmot is compared most directly with Columbia, Outdoor Research, and Mammut in the current Outdoor Apparel leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,49,56,64,67,74],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":47,"runDate":48},"chatgpt","ChatGPT",4,39.14,42.86,3,"2026-06-02T23:15:42.711654",{"engineCode":50,"engineName":51,"rank":52,"score":53,"mentionRate":54,"mentions":54,"runDate":55},"gemini-2.5-flash","gemini",15,22,0,"2026-06-02T23:16:35.446694",{"engineCode":57,"engineName":58,"rank":59,"score":60,"mentionRate":61,"mentions":62,"runDate":63},"deepseek","DeepSeek",7,31.71,14.29,1,"2026-06-02T23:17:06.199125",{"engineCode":65,"engineName":65,"rank":66,"score":60,"mentionRate":61,"mentions":62,"runDate":20},"MiniMax",8,{"engineCode":68,"engineName":69,"rank":19,"score":70,"mentionRate":71,"mentions":72,"runDate":73},"Qwen3","Qwen",37.43,28.57,2,"2026-05-24T22:08:09.188345",{"engineCode":75,"engineName":75,"rank":76,"score":77,"mentionRate":54,"mentions":54,"runDate":78},"Kimi",11,24,"2026-05-24T22:08:32.032859",[80,85,91],{"brandName":81,"brandSlug":82,"rank":66,"overallScore":83,"scoreGap":84},"Columbia","columbia",33.69,-2.69,{"brandName":86,"brandSlug":87,"rank":88,"overallScore":89,"scoreGap":90},"Outdoor Research","outdoor-research",10,30.71,0.29,{"brandName":92,"brandSlug":93,"rank":59,"overallScore":94,"scoreGap":95},"Mammut","mammut",34.74,-3.74,[97,100,103,106,109,112,115,118,121,124,127,130],{"runDate":98,"overallScore":99},"2026-04-29T00:00:00",32.52,{"runDate":101,"overallScore":102},"2026-05-01T00:00:00",20.5,{"runDate":104,"overallScore":105},"2026-05-03T00:00:00",30.24,{"runDate":107,"overallScore":108},"2026-05-05T00:00:00",25.43,{"runDate":110,"overallScore":111},"2026-05-07T00:00:00",32.72,{"runDate":113,"overallScore":114},"2026-05-09T00:00:00",25.52,{"runDate":116,"overallScore":117},"2026-05-15T00:00:00",22.76,{"runDate":119,"overallScore":120},"2026-05-17T00:00:00",28.29,{"runDate":122,"overallScore":123},"2026-05-22T00:00:00",29.29,{"runDate":125,"overallScore":126},"2026-05-24T00:00:00",33.07,{"runDate":128,"overallScore":129},"2026-05-26T00:00:00",27.57,{"runDate":131,"overallScore":132},"2026-06-02T00:00:00",31.14,{"upvoteCount":54,"followCount":54,"isUpvoted":134,"isFollowed":134},false,{"rankInterpretation":136,"engineDivergenceInterpretation":137,"competitorGapInterpretation":138,"trendInterpretation":139},"Marmot is currently #9 out of 30 entities in Outdoor Apparel, with a 31 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Marmot's strongest current visibility comes from ChatGPT (39.1 AI Index, 42.9% mention rate) and Qwen (37.4 AI Index, 28.6% mention rate). Its weaker engine profile is gemini (22 AI Index, 0% mention rate) and Kimi (24 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Columbia is the closest comparable entity by rank, with Marmot behind it by 2.7 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Marmot softened over the visible trend window, moving from 32.5 on 2026-04-29 to 31.1 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]