[{"data":1,"prerenderedAt":131},["ShallowReactive",2],{"leaderboard-brand-outdoor-apparel-mammut":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":17,"lastUpdatedAt":19,"summary":20,"strengths":21,"weaknesses":22,"trendNotes":23,"seoTitle":24,"seoDescription":25,"faq":26,"engineBreakdowns":39,"competitors":73,"overallTrend":89,"interactionSummary":123,"liveInsights":126},"CURRENT","/leaderboard/outdoor-apparel/brands/mammut",null,62,"outdoor-apparel","Outdoor Apparel","INDUSTRY",4840,"Mammut","mammut","https://images.ctfassets.net/l595fda2nfqd/493aXEg31Defo62SW4Wtk5/4e0f3fbf01a21bf774773e3e11094cda/hiking_ducan-spine_rgb_03895.jpg?fm=jpg&w=512&q=80","https://www.mammut.com/int/en",46.09,5,30,"2026-05-26T23:10:02.623695","Mammut currently ranks #5 in the Outdoor Apparel leaderboard with an overall AI visibility score of 46.1 across 5 tracked engines. Its strongest recent performance appears in gemini with a 77.4 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from gemini (77.4 AI Index, 100% mention rate) and Kimi (46.9 AI Index, 57.1% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in DeepSeek (29.4 AI Index, 28.6% mention rate) and Qwen (34.1 AI Index, 42.9% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Mammut is trending upward based on recent AI visibility runs, moving from 45.7 to 49.8 for a +4.1 point change.","Mammut AI Visibility in Outdoor Apparel | AIvsRank","Review Mammut AI visibility in Outdoor Apparel: rank #5, 46.1 AI Index, strongest on gemini, with competitor gaps versus Fjällräven.",[27,30,33,36],{"question":28,"answer":29},"Why is Mammut ranked in the Outdoor Apparel leaderboard?","Mammut is ranked using its current overall AI visibility score across tracked engines in Outdoor Apparel, combining rank position, recommendation strength, and mention-rate signals.",{"question":31,"answer":32},"Which engines are strongest and weakest for Mammut?","The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in DeepSeek.",{"question":34,"answer":35},"Which entities should be compared with Mammut?","Mammut is compared most directly with Fjällräven, Mountain Hardwear, and The North Face in the current Outdoor Apparel leaderboard.",{"question":37,"answer":38},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[40,48,56,61,67],{"engineCode":41,"engineName":42,"rank":43,"score":44,"mentionRate":45,"mentions":46,"runDate":47},"gemini-2.5-flash","gemini",3,77.43,100,7,"2026-05-26T23:06:57.897566",{"engineCode":49,"engineName":50,"rank":51,"score":52,"mentionRate":53,"mentions":54,"runDate":55},"deepseek","DeepSeek",8,29.43,28.57,2,"2026-05-26T23:07:23.814086",{"engineCode":57,"engineName":57,"rank":58,"score":59,"mentionRate":60,"mentions":17,"runDate":19},"MiniMax",6,42.57,71.43,{"engineCode":62,"engineName":63,"rank":46,"score":64,"mentionRate":65,"mentions":43,"runDate":66},"Qwen3","Qwen",34.14,42.86,"2026-05-24T22:08:09.188345",{"engineCode":68,"engineName":68,"rank":69,"score":70,"mentionRate":71,"mentions":69,"runDate":72},"Kimi",4,46.86,57.14,"2026-05-24T22:08:32.032859",[74,79,84],{"brandName":75,"brandSlug":76,"rank":69,"overallScore":77,"scoreGap":78},"Fjällräven","fj-llr-ven",47.39,-1.3,{"brandName":80,"brandSlug":81,"rank":58,"overallScore":82,"scoreGap":83},"Mountain Hardwear","mountain-hardwear",41.37,4.72,{"brandName":85,"brandSlug":86,"rank":43,"overallScore":87,"scoreGap":88},"The North Face","the-north-face",60.66,-14.57,[90,93,96,99,102,105,108,111,114,117,120],{"runDate":91,"overallScore":92},"2026-04-29T00:00:00",45.7,{"runDate":94,"overallScore":95},"2026-05-01T00:00:00",44.25,{"runDate":97,"overallScore":98},"2026-05-03T00:00:00",49.25,{"runDate":100,"overallScore":101},"2026-05-05T00:00:00",41.25,{"runDate":103,"overallScore":104},"2026-05-07T00:00:00",42.99,{"runDate":106,"overallScore":107},"2026-05-09T00:00:00",52.69,{"runDate":109,"overallScore":110},"2026-05-15T00:00:00",48.76,{"runDate":112,"overallScore":113},"2026-05-17T00:00:00",50.16,{"runDate":115,"overallScore":116},"2026-05-22T00:00:00",43,{"runDate":118,"overallScore":119},"2026-05-24T00:00:00",43.93,{"runDate":121,"overallScore":122},"2026-05-26T00:00:00",49.81,{"upvoteCount":124,"followCount":124,"isUpvoted":125,"isFollowed":125},0,false,{"rankInterpretation":127,"engineDivergenceInterpretation":128,"competitorGapInterpretation":129,"trendInterpretation":130},"Mammut is currently #5 out of 30 entities in Outdoor Apparel, with a 46.1 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Mammut's strongest current visibility comes from gemini (77.4 AI Index, 100% mention rate) and Kimi (46.9 AI Index, 57.1% mention rate). Its weaker engine profile is DeepSeek (29.4 AI Index, 28.6% mention rate) and Qwen (34.1 AI Index, 42.9% mention rate), so the engine spread points to where recommendation consistency can still improve.","Fjällräven is the closest comparable entity by rank, with Mammut behind it by 1.3 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Mammut improved over the visible trend window, moving from 45.7 on 2026-04-29 to 49.8 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370957617]