[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-outdoor-apparel-helly-hansen":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":17,"lastUpdatedAt":19,"summary":20,"strengths":21,"weaknesses":22,"trendNotes":23,"seoTitle":24,"seoDescription":25,"faq":26,"engineBreakdowns":39,"competitors":78,"overallTrend":95,"interactionSummary":132,"liveInsights":135},"CURRENT","/leaderboard/outdoor-apparel/brands/helly-hansen",null,62,"outdoor-apparel","Outdoor Apparel","INDUSTRY",4838,"Helly Hansen","helly-hansen","https://www.hellyhansen.com/apple-touch-icon.png","https://www.hellyhansen.com/",35.38,6,30,"2026-06-02T23:18:15.489621","Helly Hansen currently ranks #6 in the Outdoor Apparel leaderboard with an overall AI visibility score of 35.4 across 6 tracked engines. Its strongest recent performance appears in DeepSeek with a 46.1 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from DeepSeek (46.1 AI Index, 14.3% mention rate) and MiniMax (43.1 AI Index, 14.3% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in Kimi (22.7 AI Index, 14.3% mention rate) and Qwen (26.7 AI Index, 14.3% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Helly Hansen is trending upward based on recent AI visibility runs, moving from 26.1 to 40.7 for a +14.6 point change.","Helly Hansen AI Visibility in Outdoor Apparel | AIvsRank","Review Helly Hansen AI visibility in Outdoor Apparel: rank #6, 35.4 AI Index, strongest on DeepSeek, with competitor gaps versus Mountain Hardwear.",[27,30,33,36],{"question":28,"answer":29},"Why is Helly Hansen ranked in the Outdoor Apparel leaderboard?","Helly Hansen is ranked using its current overall AI visibility score across tracked engines in Outdoor Apparel, combining rank position, recommendation strength, and mention-rate signals.",{"question":31,"answer":32},"Which engines are strongest and weakest for Helly Hansen?","The latest engine breakdown shows the strongest visibility in DeepSeek and relatively weaker visibility in Kimi.",{"question":34,"answer":35},"Which entities should be compared with Helly Hansen?","Helly Hansen is compared most directly with Mountain Hardwear, Mammut, and Fjällräven in the current Outdoor Apparel leaderboard.",{"question":37,"answer":38},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[40,47,55,63,67,73],{"engineCode":41,"engineName":42,"rank":17,"score":43,"mentionRate":44,"mentions":45,"runDate":46},"chatgpt","ChatGPT",37.14,42.86,3,"2026-06-02T23:15:42.711654",{"engineCode":48,"engineName":49,"rank":50,"score":51,"mentionRate":52,"mentions":53,"runDate":54},"gemini-2.5-flash","gemini",8,36.43,28.57,2,"2026-06-02T23:16:35.446694",{"engineCode":56,"engineName":57,"rank":58,"score":59,"mentionRate":60,"mentions":61,"runDate":62},"deepseek","DeepSeek",4,46.14,14.29,1,"2026-06-02T23:17:06.199125",{"engineCode":64,"engineName":64,"rank":65,"score":66,"mentionRate":60,"mentions":61,"runDate":19},"MiniMax",5,43.14,{"engineCode":68,"engineName":69,"rank":70,"score":71,"mentionRate":60,"mentions":61,"runDate":72},"Qwen3","Qwen",10,26.71,"2026-05-24T22:08:09.188345",{"engineCode":74,"engineName":74,"rank":75,"score":76,"mentionRate":60,"mentions":61,"runDate":77},"Kimi",12,22.71,"2026-05-24T22:08:32.032859",[79,84,90],{"brandName":80,"brandSlug":81,"rank":65,"overallScore":82,"scoreGap":83},"Mountain Hardwear","mountain-hardwear",39.79,-4.41,{"brandName":85,"brandSlug":86,"rank":87,"overallScore":88,"scoreGap":89},"Mammut","mammut",7,34.74,0.64,{"brandName":91,"brandSlug":92,"rank":58,"overallScore":93,"scoreGap":94},"Fjällräven","fj-llr-ven",40.25,-4.87,[96,99,102,105,108,111,114,117,120,123,126,129],{"runDate":97,"overallScore":98},"2026-04-29T00:00:00",26.14,{"runDate":100,"overallScore":101},"2026-05-01T00:00:00",29.47,{"runDate":103,"overallScore":104},"2026-05-03T00:00:00",26.31,{"runDate":106,"overallScore":107},"2026-05-05T00:00:00",22.41,{"runDate":109,"overallScore":110},"2026-05-07T00:00:00",25.18,{"runDate":112,"overallScore":113},"2026-05-09T00:00:00",24,{"runDate":115,"overallScore":116},"2026-05-15T00:00:00",25.02,{"runDate":118,"overallScore":119},"2026-05-17T00:00:00",30.94,{"runDate":121,"overallScore":122},"2026-05-22T00:00:00",22.53,{"runDate":124,"overallScore":125},"2026-05-24T00:00:00",24.28,{"runDate":127,"overallScore":128},"2026-05-26T00:00:00",15.67,{"runDate":130,"overallScore":131},"2026-06-02T00:00:00",40.71,{"upvoteCount":133,"followCount":133,"isUpvoted":134,"isFollowed":134},0,false,{"rankInterpretation":136,"engineDivergenceInterpretation":137,"competitorGapInterpretation":138,"trendInterpretation":139},"Helly Hansen is currently #6 out of 30 entities in Outdoor Apparel, with a 35.4 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Helly Hansen's strongest current visibility comes from DeepSeek (46.1 AI Index, 14.3% mention rate) and MiniMax (43.1 AI Index, 14.3% mention rate). Its weaker engine profile is Kimi (22.7 AI Index, 14.3% mention rate) and Qwen (26.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.","Mountain Hardwear is the closest comparable entity by rank, with Helly Hansen behind it by 4.4 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Helly Hansen improved over the visible trend window, moving from 26.1 on 2026-04-29 to 40.7 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]