[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-outdoor-apparel-columbia":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":77,"overallTrend":95,"interactionSummary":132,"liveInsights":134},"CURRENT","/leaderboard/outdoor-apparel/brands/columbia",null,62,"outdoor-apparel","Outdoor Apparel","INDUSTRY",4833,"Columbia","columbia","https://www.columbia.com/favicon.ico","https://www.columbia.com/",33.69,8,30,6,"2026-06-02T23:18:15.489621","Columbia ranks #10 in the Outdoor Apparel leaderboard with a 31.1 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Qwen, and the score should be read as AI visibility rather than market share or product quality.","Columbia is currently #10 out of 30 tracked Outdoor Apparel entities, with a 31.1 AI Index in the latest public snapshot. Columbia trails Outdoor Research by 2.3 AI Index points.\n\nThe strongest engine-level signal comes from Qwen, where Columbia records a 34.7 AI Index and 14.3% mention rate. Kimi is the next strongest covered engine at 33.7 with a 14.3% mention rate.","The softer engine-level signal is DeepSeek, where Columbia records a 27 AI Index and 0% mention rate. Grok is another engine to watch at 28 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Columbia in Outdoor Apparel prompts. It does not rank product quality, sales, safety, or real-world market share.","Columbia's latest visible AI Index is 31.1. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Columbia AI Visibility in Outdoor Apparel | AIvsRank","Review Columbia's AI visibility in Outdoor Apparel: rank #10, 31.1 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Columbia ranked in the Outdoor Apparel leaderboard?","Columbia is included because tracked AI engines surface it in Outdoor Apparel prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Columbia?","The strongest current signal is Qwen at 34.7 AI Index and 14.3% mention rate. The softest covered signal is DeepSeek at 27 AI Index and 0% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Columbia?","The most useful nearby comparison is Outdoor Research. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Outdoor Apparel leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,49,56,63,68,73],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":47,"runDate":48},"chatgpt","ChatGPT",14,14.71,14.29,1,"2026-06-02T23:15:42.711654",{"engineCode":50,"engineName":51,"rank":52,"score":53,"mentionRate":54,"mentions":54,"runDate":55},"gemini-2.5-flash","gemini",11,27,0,"2026-06-02T23:16:35.446694",{"engineCode":57,"engineName":58,"rank":19,"score":59,"mentionRate":60,"mentions":61,"runDate":62},"deepseek","DeepSeek",44.14,42.86,3,"2026-06-02T23:17:06.199125",{"engineCode":64,"engineName":64,"rank":65,"score":66,"mentionRate":67,"mentions":65,"runDate":20},"MiniMax",4,49.86,57.14,{"engineCode":69,"engineName":70,"rank":17,"score":71,"mentionRate":46,"mentions":47,"runDate":72},"Qwen3","Qwen",33.71,"2026-05-24T22:08:09.188345",{"engineCode":74,"engineName":74,"rank":17,"score":75,"mentionRate":46,"mentions":47,"runDate":76},"Kimi",32.71,"2026-05-24T22:08:32.032859",[78,84,90],{"brandName":79,"brandSlug":80,"rank":81,"overallScore":82,"scoreGap":83},"Mammut","mammut",7,34.74,-1.05,{"brandName":85,"brandSlug":86,"rank":87,"overallScore":88,"scoreGap":89},"Marmot","marmot",9,31,2.69,{"brandName":91,"brandSlug":92,"rank":19,"overallScore":93,"scoreGap":94},"Helly Hansen","helly-hansen",35.38,-1.69,[96,99,102,105,108,111,114,117,120,123,126,129],{"runDate":97,"overallScore":98},"2026-04-29T00:00:00",34.05,{"runDate":100,"overallScore":101},"2026-05-01T00:00:00",29.68,{"runDate":103,"overallScore":104},"2026-05-03T00:00:00",32.69,{"runDate":106,"overallScore":107},"2026-05-05T00:00:00",33.43,{"runDate":109,"overallScore":110},"2026-05-07T00:00:00",31.94,{"runDate":112,"overallScore":113},"2026-05-09T00:00:00",31.12,{"runDate":115,"overallScore":116},"2026-05-15T00:00:00",29.35,{"runDate":118,"overallScore":119},"2026-05-17T00:00:00",27.48,{"runDate":121,"overallScore":122},"2026-05-22T00:00:00",33.21,{"runDate":124,"overallScore":125},"2026-05-24T00:00:00",31.53,{"runDate":127,"overallScore":128},"2026-05-26T00:00:00",36.19,{"runDate":130,"overallScore":131},"2026-06-02T00:00:00",33.93,{"upvoteCount":54,"followCount":54,"isUpvoted":133,"isFollowed":133},false,{"rankInterpretation":135,"engineDivergenceInterpretation":136,"competitorGapInterpretation":137,"trendInterpretation":138},"Columbia is currently #8 out of 30 entities in Outdoor Apparel, with a 33.7 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Columbia's strongest current visibility comes from MiniMax (49.9 AI Index, 57.1% mention rate) and DeepSeek (44.1 AI Index, 42.9% mention rate). Its weaker engine profile is ChatGPT (14.7 AI Index, 14.3% mention rate) and gemini (27 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Mammut is the closest comparable entity by rank, with Columbia behind it by 1.1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Columbia softened over the visible trend window, moving from 34.1 on 2026-04-29 to 33.9 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]