[{"data":1,"prerenderedAt":128},["ShallowReactive",2],{"leaderboard-brand-makeup-shiseido":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":70,"overallTrend":87,"interactionSummary":121,"liveInsights":123},"CURRENT","/leaderboard/makeup/brands/shiseido",null,56,"makeup","Makeup","INDUSTRY",4765,"Shiseido","shiseido","https://www.shiseido.com/on/demandware.static/Sites-shiseido_us-Site/-/default/dwf344fb00/images/shiseido-logo-white.svg","https://www.shiseido.com/us/en/",29.37,3,30,5,"2026-05-26T22:42:48.799525","Shiseido ranks #18 in the Makeup leaderboard with a 14.2 AI Index across 4 engines with current brand-level data. Its strongest current signal comes from Qwen, and the score should be read as AI visibility rather than market share or product quality.","Shiseido is currently #18 out of 30 tracked Makeup entities, with a 14.2 AI Index in the latest public snapshot. Shiseido trails NYX Professional Makeup by 0.7 AI Index points.\n\nThe strongest engine-level signal comes from Qwen, where Shiseido records a 27.1 AI Index and 14.3% mention rate. DeepSeek is the next strongest covered engine at 12 with a 0% mention rate.","The softer engine-level signal is ChatGPT, where Shiseido records a 6 AI Index and 0% mention rate. Kimi is another engine to watch at 11.7 with a 14.3% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Shiseido in Makeup prompts. It does not rank product quality, sales, safety, or real-world market share.","Shiseido's latest visible AI Index is 14.2. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Shiseido AI Visibility in Makeup | AIvsRank","Review Shiseido's AI visibility in Makeup: rank #18, 14.2 AI Index, 4 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Shiseido ranked in the Makeup leaderboard?","Shiseido is included because tracked AI engines surface it in Makeup prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Shiseido?","The strongest current signal is Qwen at 27.1 AI Index and 14.3% mention rate. The softest covered signal is ChatGPT at 6 AI Index and 0% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Shiseido?","The most useful nearby comparison is NYX Professional Makeup. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Makeup leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,48,55,59,64],{"engineCode":42,"engineName":43,"rank":17,"score":44,"mentionRate":45,"mentions":46,"runDate":47},"gemini-2.5-flash","gemini",33.86,28.57,2,"2026-05-26T22:39:39.672988",{"engineCode":49,"engineName":50,"rank":51,"score":52,"mentionRate":53,"mentions":53,"runDate":54},"deepseek","DeepSeek",9,13,0,"2026-05-26T22:40:09.482878",{"engineCode":56,"engineName":56,"rank":57,"score":58,"mentionRate":45,"mentions":46,"runDate":20},"MiniMax",8,22.86,{"engineCode":60,"engineName":61,"rank":46,"score":62,"mentionRate":45,"mentions":46,"runDate":63},"Qwen3","Qwen",35.86,"2026-05-24T21:45:54.125587",{"engineCode":65,"engineName":65,"rank":46,"score":66,"mentionRate":67,"mentions":68,"runDate":69},"Kimi",41.29,57.14,4,"2026-05-24T21:49:01.602115",[71,76,81],{"brandName":72,"brandSlug":73,"rank":46,"overallScore":74,"scoreGap":75},"L'Oréal Paris","l-or-al-paris",30.68,-1.31,{"brandName":77,"brandSlug":78,"rank":68,"overallScore":79,"scoreGap":80},"Lancôme","lanc-me",28.36,1.01,{"brandName":82,"brandSlug":83,"rank":84,"overallScore":85,"scoreGap":86},"Clinique","clinique",1,34.52,-5.15,[88,91,94,97,100,103,106,109,112,115,118],{"runDate":89,"overallScore":90},"2026-04-29T00:00:00",18.71,{"runDate":92,"overallScore":93},"2026-05-01T00:00:00",26.21,{"runDate":95,"overallScore":96},"2026-05-03T00:00:00",20.8,{"runDate":98,"overallScore":99},"2026-05-05T00:00:00",13.45,{"runDate":101,"overallScore":102},"2026-05-07T00:00:00",19.31,{"runDate":104,"overallScore":105},"2026-05-09T00:00:00",14.21,{"runDate":107,"overallScore":108},"2026-05-15T00:00:00",16.18,{"runDate":110,"overallScore":111},"2026-05-17T00:00:00",21.74,{"runDate":113,"overallScore":114},"2026-05-22T00:00:00",24.5,{"runDate":116,"overallScore":117},"2026-05-24T00:00:00",25.82,{"runDate":119,"overallScore":120},"2026-05-26T00:00:00",23.24,{"upvoteCount":53,"followCount":53,"isUpvoted":122,"isFollowed":122},false,{"rankInterpretation":124,"engineDivergenceInterpretation":125,"competitorGapInterpretation":126,"trendInterpretation":127},"Shiseido is currently #3 out of 30 entities in Makeup, with a 29.4 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Shiseido's strongest current visibility comes from Kimi (41.3 AI Index, 57.1% mention rate) and Qwen (35.9 AI Index, 28.6% mention rate). Its weaker engine profile is DeepSeek (13 AI Index, 0% mention rate) and MiniMax (22.9 AI Index, 28.6% mention rate), so the engine spread points to where recommendation consistency can still improve.","L'Oréal Paris is the closest comparable entity by rank, with Shiseido behind it by 1.3 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Shiseido improved over the visible trend window, moving from 18.7 on 2026-04-29 to 23.2 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370946389]