[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-makeup-pat-mcgrath-labs":3,"leaderboard-industry-makeup":109},{"pageState":4,"canonicalPath":5,"industryId":6,"industrySlug":7,"industryName":8,"collectionType":9,"brandId":10,"brandName":11,"brandSlug":12,"logoUrl":13,"websiteUrl":14,"overallScore":15,"industryRank":16,"brandCount":17,"enginesCovered":18,"lastUpdatedAt":19,"summary":20,"strengths":21,"weaknesses":22,"trendNotes":23,"seoTitle":24,"seoDescription":25,"faq":26,"engineBreakdowns":39,"competitors":77,"overallTrend":95,"interactionSummary":96,"liveInsights":98,"qualification":100},"CURRENT","/leaderboard/makeup/brands/pat-mcgrath-labs",56,"makeup","Makeup","INDUSTRY",4769,"Pat McGrath Labs","pat-mcgrath-labs","https://cdn.shopify.com/s/files/1/1463/9662/files/PMG_PDP_Passion_Fleur_Divine_Blush-Legendary_Glow_Colour_Balm-Sunkissed_Seduction_OPEN_TODAYSHOW_Logo.jpg?v=1758557134&width=375","https://www.patmcgrath.com/",5.57,29,30,7,"2026-08-12T20:20:59.436798Z","Pat McGrath Labs ranks #26 in the Makeup leaderboard with a 6.3 AI Index across 6 engines with current brand-level data. Its strongest current signal comes from MiniMax, and the score should be read as AI visibility rather than market share or product quality.","Pat McGrath Labs is currently #26 out of 30 tracked Makeup entities, with a 6.3 AI Index in the latest public snapshot. Pat McGrath Labs trails Tarte Cosmetics by 2.1 AI Index points.\n\nThe strongest engine-level signal comes from MiniMax, where Pat McGrath Labs records a 13 AI Index and 0% mention rate. gemini is the next strongest covered engine at 9 with a 0% mention rate.","The softer engine-level signal is Grok, where Pat McGrath Labs records a 1 AI Index and 0% mention rate. Kimi is another engine to watch at 1 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Pat McGrath Labs in Makeup prompts. It does not rank product quality, sales, safety, or real-world market share.","Pat McGrath Labs's latest visible AI Index is 6.3. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Pat McGrath Labs AI Visibility in Makeup | AIvsRank","Review Pat McGrath Labs's AI visibility in Makeup: rank #26, 6.3 AI Index, 6 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[27,30,33,36],{"question":28,"answer":29},"Why is Pat McGrath Labs ranked in the Makeup leaderboard?","Pat McGrath Labs is included because tracked AI engines surface it in Makeup prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":31,"answer":32},"Which engines are strongest and weakest for Pat McGrath Labs?","The strongest current signal is MiniMax at 13 AI Index and 0% mention rate. The softest covered signal is Grok at 1 AI Index and 0% mention rate.",{"question":34,"answer":35},"Which entities should be compared with Pat McGrath Labs?","The most useful nearby comparison is Tarte Cosmetics. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":37,"answer":38},"How often is this page updated?","This page updates when a new completed Makeup leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[40,46,52,57,63,68,73],{"engineCode":41,"engineName":41,"rank":42,"score":43,"mentionRate":44,"mentions":44,"runDate":45},"MiniMax",18,15,0,"2026-06-02T22:31:22.734326Z",{"engineCode":47,"engineName":48,"rank":49,"score":50,"mentionRate":44,"mentions":44,"runDate":51},"Qwen3.6","Qwen",24,4,"2026-05-24T21:45:54.125587Z",{"engineCode":53,"engineName":54,"rank":55,"score":50,"mentionRate":44,"mentions":44,"runDate":56},"grok-4-7-videofree","Grok 4.7 via VideoFree",25,"2026-08-12T19:21:15.544669Z",{"engineCode":58,"engineName":59,"rank":60,"score":61,"mentionRate":44,"mentions":44,"runDate":62},"chatgpt","ChatGPT",23,3,"2026-08-12T19:21:18.651974Z",{"engineCode":64,"engineName":65,"rank":60,"score":66,"mentionRate":44,"mentions":44,"runDate":67},"gemini-3-5-flash-lite-openrouter","Gemini 3.5 Flash-Lite via 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Brands",[115,118,121],{"question":116,"answer":117},"How is the Makeup leaderboard calculated?","Overall ranking combines the latest AI visibility signals across tracked engines for Makeup, including rank position, recommendation strength, and mention-rate patterns.",{"question":119,"answer":120},"Why can Shiseido lead overall but differ by engine?","Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.",{"question":122,"answer":123},"How often is this Makeup leaderboard updated?","This leaderboard updates whenever new completed runs are available for Makeup, with the latest refresh date shown on the 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Faced","too-faced","https://www.toofaced.com/media/export/cms/logo.png","https://www.toofaced.com/",18.38,{"rank":43,"brandName":250,"brandSlug":251,"logoUrl":252,"websiteUrl":253,"compositeIndex":42,"mentionRate":44},"Chanel","chanel","https://www.chanel.cn/favicon.ico","https://www.chanel.cn/cn/",{"rank":255,"brandName":256,"brandSlug":257,"logoUrl":258,"websiteUrl":259,"compositeIndex":260,"mentionRate":44},16,"NYX Professional Makeup","nyx-professional-makeup","https://forsale.spaceship-cdn.com/static/latest/3.latest/assets/fonts/spaceship-logo.svg","https://nyxprofessionalmakeup.com/",17.57,{"rank":262,"brandName":263,"brandSlug":264,"logoUrl":265,"websiteUrl":266,"compositeIndex":267,"mentionRate":44},17,"Benefit 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