[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-makeup-maybelline-new-york":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":73,"overallTrend":89,"interactionSummary":125,"liveInsights":127},"CURRENT","/leaderboard/makeup/brands/maybelline-new-york",null,56,"makeup","Makeup","INDUSTRY",4743,"Maybelline New York","maybelline-new-york","https://www.maybelline.com/favicon.ico","https://www.maybelline.com/",28.29,4,30,6,"2026-06-02T22:31:22.734326","Maybelline New York ranks #3 in the Makeup leaderboard with a 28.9 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Grok, and the score should be read as AI visibility rather than market share or product quality.","Maybelline New York is currently #3 out of 30 tracked Makeup entities, with a 28.9 AI Index in the latest public snapshot. Maybelline New York trails L'Oréal Paris by 0.7 AI Index points.\n\nThe strongest engine-level signal comes from Grok, where Maybelline New York records a 30 AI Index and 0% mention rate. ChatGPT is the next strongest covered engine at 29 with a 0% mention rate.","The softer engine-level signal is Qwen, where Maybelline New York records a 27 AI Index and 0% mention rate. ChatGPT is another engine to watch at 29 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Maybelline New York in Makeup prompts. It does not rank product quality, sales, safety, or real-world market share.","Maybelline New York's latest visible AI Index is 28.9. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Maybelline New York AI Visibility in Makeup | AIvsRank","Review Maybelline New York's AI visibility in Makeup: rank #3, 28.9 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Maybelline New York ranked in the Makeup leaderboard?","Maybelline New York is included because tracked AI engines surface it in Makeup prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Maybelline New York?","The strongest current signal is Grok at 30 AI Index and 0% mention rate. The softest covered signal is Qwen at 27 AI Index and 0% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Maybelline New York?","The most useful nearby comparison is L'Oréal Paris. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Makeup leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,48,54,62,66,70],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"chatgpt","ChatGPT",9,24,0,"2026-06-02T22:28:46.4466",{"engineCode":49,"engineName":50,"rank":51,"score":52,"mentionRate":46,"mentions":46,"runDate":53},"gemini-2.5-flash","gemini",5,27,"2026-06-02T22:29:39.566552",{"engineCode":55,"engineName":56,"rank":57,"score":58,"mentionRate":59,"mentions":60,"runDate":61},"deepseek","DeepSeek",2,31.71,14.29,1,"2026-06-02T22:30:09.156782",{"engineCode":63,"engineName":63,"rank":64,"score":65,"mentionRate":46,"mentions":46,"runDate":20},"MiniMax",3,29,{"engineCode":67,"engineName":68,"rank":51,"score":65,"mentionRate":46,"mentions":46,"runDate":69},"Qwen3","Qwen","2026-05-24T21:45:54.125587",{"engineCode":71,"engineName":71,"rank":17,"score":65,"mentionRate":46,"mentions":46,"runDate":72},"Kimi","2026-05-24T21:49:01.602115",[74,79,84],{"brandName":75,"brandSlug":76,"rank":64,"overallScore":77,"scoreGap":78},"Shiseido","shiseido",30.2,-1.91,{"brandName":80,"brandSlug":81,"rank":51,"overallScore":82,"scoreGap":83},"Fenty Beauty","fenty-beauty",28.11,0.18,{"brandName":85,"brandSlug":86,"rank":57,"overallScore":87,"scoreGap":88},"Clinique","clinique",35.15,-6.86,[90,93,96,99,102,105,107,110,113,116,119,122],{"runDate":91,"overallScore":92},"2026-04-29T00:00:00",29.33,{"runDate":94,"overallScore":95},"2026-05-01T00:00:00",28.5,{"runDate":97,"overallScore":98},"2026-05-03T00:00:00",28,{"runDate":100,"overallScore":101},"2026-05-05T00:00:00",28.86,{"runDate":103,"overallScore":104},"2026-05-07T00:00:00",27.14,{"runDate":106,"overallScore":101},"2026-05-09T00:00:00",{"runDate":108,"overallScore":109},"2026-05-15T00:00:00",27.33,{"runDate":111,"overallScore":112},"2026-05-17T00:00:00",26.83,{"runDate":114,"overallScore":115},"2026-05-22T00:00:00",24.75,{"runDate":117,"overallScore":118},"2026-05-24T00:00:00",27.75,{"runDate":120,"overallScore":121},"2026-05-26T00:00:00",25,{"runDate":123,"overallScore":124},"2026-06-02T00:00:00",27.93,{"upvoteCount":46,"followCount":46,"isUpvoted":126,"isFollowed":126},false,{"rankInterpretation":128,"engineDivergenceInterpretation":129,"competitorGapInterpretation":130,"trendInterpretation":131},"Maybelline New York is currently #4 out of 30 entities in Makeup, with a 28.3 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Maybelline New York's strongest current visibility comes from DeepSeek (31.7 AI Index, 14.3% mention rate) and MiniMax (29 AI Index, 0% mention rate). Its weaker engine profile is ChatGPT (24 AI Index, 0% mention rate) and gemini (27 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Shiseido is the closest comparable entity by rank, with Maybelline New York behind it by 1.9 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Maybelline New York softened over the visible trend window, moving from 29.3 on 2026-04-29 to 27.9 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]