[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-makeup-huda-beauty":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":62,"overallTrend":79,"interactionSummary":113,"liveInsights":115},"CURRENT","/leaderboard/makeup/brands/huda-beauty",null,56,"makeup","Makeup","INDUSTRY",4754,"Huda Beauty","huda-beauty","https://favicon.im/hudabeauty.com?larger=true","https://hudabeauty.com/",15.5,20,30,4,"2026-06-02T22:29:39.566552","Huda Beauty currently ranks #20 in the Makeup leaderboard with an overall AI visibility score of 15.5 across 4 tracked engines. Its strongest recent performance appears in Qwen with a 24 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from Qwen (24 AI Index, 0% mention rate) and ChatGPT (16 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in gemini (11 AI Index, 0% mention rate) and Kimi (11 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Huda Beauty has softened in recent runs, moving from 17.3 to 13.5 for a -3.8 point change. The weaker engines are the first places to inspect.","Huda Beauty AI Visibility in Makeup | AIvsRank","Review Huda Beauty AI visibility in Makeup: rank #20, 15.5 AI Index, strongest on Qwen, with competitor gaps versus YSL Beauty.",[28,31,34,37],{"question":29,"answer":30},"Why is Huda Beauty ranked in the Makeup leaderboard?","Huda Beauty is ranked using its current overall AI visibility score across tracked engines in Makeup, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Huda Beauty?","The latest engine breakdown shows the strongest visibility in Qwen and relatively weaker visibility in gemini.",{"question":35,"answer":36},"Which entities should be compared with Huda Beauty?","Huda Beauty is compared most directly with YSL Beauty, Anastasia Beverly Hills, and NYX Professional Makeup in the current Makeup leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,48,52,58],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"chatgpt","ChatGPT",15,16,0,"2026-06-02T22:28:46.4466",{"engineCode":49,"engineName":50,"rank":17,"score":51,"mentionRate":46,"mentions":46,"runDate":20},"gemini-2.5-flash","gemini",11,{"engineCode":53,"engineName":54,"rank":55,"score":56,"mentionRate":46,"mentions":46,"runDate":57},"Qwen3","Qwen",9,24,"2026-05-24T21:45:54.125587",{"engineCode":59,"engineName":59,"rank":60,"score":51,"mentionRate":46,"mentions":46,"runDate":61},"Kimi",21,"2026-05-24T21:49:01.602115",[63,68,73],{"brandName":64,"brandSlug":65,"rank":66,"overallScore":45,"scoreGap":67},"YSL Beauty","ysl-beauty",19,-0.5,{"brandName":69,"brandSlug":70,"rank":60,"overallScore":71,"scoreGap":72},"Anastasia Beverly Hills","anastasia-beverly-hills",15.25,0.25,{"brandName":74,"brandSlug":75,"rank":76,"overallScore":77,"scoreGap":78},"NYX Professional Makeup","nyx-professional-makeup",18,16.33,-0.83,[80,83,85,88,91,94,97,99,102,105,108,110],{"runDate":81,"overallScore":82},"2026-04-29T00:00:00",17.33,{"runDate":84,"overallScore":71},"2026-05-01T00:00:00",{"runDate":86,"overallScore":87},"2026-05-03T00:00:00",14.71,{"runDate":89,"overallScore":90},"2026-05-05T00:00:00",14.86,{"runDate":92,"overallScore":93},"2026-05-07T00:00:00",12.67,{"runDate":95,"overallScore":96},"2026-05-09T00:00:00",15.17,{"runDate":98,"overallScore":45},"2026-05-15T00:00:00",{"runDate":100,"overallScore":101},"2026-05-17T00:00:00",14.83,{"runDate":103,"overallScore":104},"2026-05-22T00:00:00",13,{"runDate":106,"overallScore":107},"2026-05-24T00:00:00",14,{"runDate":109,"overallScore":55},"2026-05-26T00:00:00",{"runDate":111,"overallScore":112},"2026-06-02T00:00:00",13.5,{"upvoteCount":46,"followCount":46,"isUpvoted":114,"isFollowed":114},false,{"rankInterpretation":116,"engineDivergenceInterpretation":117,"competitorGapInterpretation":118,"trendInterpretation":119},"Huda Beauty is currently #20 out of 30 entities in Makeup, with a 15.5 overall AI visibility score across 4 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Huda Beauty's strongest current visibility comes from Qwen (24 AI Index, 0% mention rate) and ChatGPT (16 AI Index, 0% mention rate). Its weaker engine profile is gemini (11 AI Index, 0% mention rate) and Kimi (11 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","YSL Beauty is the closest comparable entity by rank, with Huda Beauty behind it by 0.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Huda Beauty softened over the visible trend window, moving from 17.3 on 2026-04-29 to 13.5 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]