[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-luxury-fashion-rolex":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":74,"overallTrend":91,"interactionSummary":128,"liveInsights":131},"CURRENT","/leaderboard/luxury-fashion/brands/rolex",null,61,"luxury-fashion","Luxury Fashion","INDUSTRY",4867,"Rolex","rolex","https://www.rolex.org/favicon.ico","https://www.rolex.org/",36.31,7,30,6,"2026-06-02T23:12:44.646839","Rolex ranks #13 in the Luxury Fashion leaderboard with a 24 AI Index across 4 engines with current brand-level data. Its strongest current signal comes from DeepSeek, and the score should be read as AI visibility rather than market share or product quality.","Rolex is currently #13 out of 30 tracked Luxury Fashion entities, with a 24 AI Index in the latest public snapshot. Rolex trails Saint Laurent by 2.4 AI Index points.\n\nThe strongest engine-level signal comes from DeepSeek, where Rolex records a 36.4 AI Index and 28.6% mention rate. Grok is the next strongest covered engine at 29.7 with a 14.3% mention rate.","The softer engine-level signal is Qwen, where Rolex records a 5.7 AI Index and 14.3% mention rate. gemini is another engine to watch at 24 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Rolex in Luxury Fashion prompts. It does not rank product quality, sales, safety, or real-world market share.","Rolex's latest visible AI Index is 24. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Rolex AI Visibility in Luxury Fashion | AIvsRank","Review Rolex's AI visibility in Luxury Fashion: rank #13, 24 AI Index, 4 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Rolex ranked in the Luxury Fashion leaderboard?","Rolex is included because tracked AI engines surface it in Luxury Fashion prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Rolex?","The strongest current signal is DeepSeek at 36.4 AI Index and 28.6% mention rate. The softest covered signal is Qwen at 5.7 AI Index and 14.3% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Rolex?","The most useful nearby comparison is Saint Laurent. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Luxury Fashion leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,48,52,60,63,69],{"engineCode":42,"engineName":43,"rank":17,"score":44,"mentionRate":45,"mentions":46,"runDate":47},"chatgpt","ChatGPT",45.43,28.57,2,"2026-06-02T23:09:52.293156",{"engineCode":49,"engineName":50,"rank":17,"score":44,"mentionRate":45,"mentions":46,"runDate":51},"gemini-2.5-flash","gemini","2026-06-02T23:10:52.33962",{"engineCode":53,"engineName":54,"rank":55,"score":56,"mentionRate":57,"mentions":58,"runDate":59},"deepseek","DeepSeek",10,23.71,14.29,1,"2026-06-02T23:11:26.857753",{"engineCode":61,"engineName":61,"rank":55,"score":62,"mentionRate":57,"mentions":58,"runDate":20},"MiniMax",20.71,{"engineCode":64,"engineName":65,"rank":66,"score":67,"mentionRate":45,"mentions":46,"runDate":68},"Qwen3","Qwen",8,31.43,"2026-05-24T22:12:36.422853",{"engineCode":70,"engineName":70,"rank":71,"score":72,"mentionRate":57,"mentions":58,"runDate":73},"Kimi",4,51.14,"2026-05-24T22:12:57.578641",[75,80,85],{"brandName":76,"brandSlug":77,"rank":19,"overallScore":78,"scoreGap":79},"Dior","dior",51.78,-15.47,{"brandName":81,"brandSlug":82,"rank":66,"overallScore":83,"scoreGap":84},"Cartier","cartier",32.95,3.36,{"brandName":86,"brandSlug":87,"rank":88,"overallScore":89,"scoreGap":90},"Prada","prada",5,53.78,-17.47,[92,95,98,101,104,107,110,113,116,119,122,125],{"runDate":93,"overallScore":94},"2026-04-29T00:00:00",27.71,{"runDate":96,"overallScore":97},"2026-05-01T00:00:00",33.05,{"runDate":99,"overallScore":100},"2026-05-03T00:00:00",30.81,{"runDate":102,"overallScore":103},"2026-05-05T00:00:00",18.79,{"runDate":105,"overallScore":106},"2026-05-07T00:00:00",29.46,{"runDate":108,"overallScore":109},"2026-05-09T00:00:00",23.96,{"runDate":111,"overallScore":112},"2026-05-15T00:00:00",14.07,{"runDate":114,"overallScore":115},"2026-05-17T00:00:00",27.77,{"runDate":117,"overallScore":118},"2026-05-22T00:00:00",37.61,{"runDate":120,"overallScore":121},"2026-05-24T00:00:00",42.18,{"runDate":123,"overallScore":124},"2026-05-26T00:00:00",29.57,{"runDate":126,"overallScore":127},"2026-06-02T00:00:00",33.82,{"upvoteCount":129,"followCount":129,"isUpvoted":130,"isFollowed":130},0,false,{"rankInterpretation":132,"engineDivergenceInterpretation":133,"competitorGapInterpretation":134,"trendInterpretation":135},"Rolex is currently #7 out of 30 entities in Luxury Fashion, with a 36.3 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Rolex's strongest current visibility comes from Kimi (51.1 AI Index, 14.3% mention rate) and ChatGPT (45.4 AI Index, 28.6% mention rate). Its weaker engine profile is MiniMax (20.7 AI Index, 14.3% mention rate) and DeepSeek (23.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.","Dior is the closest comparable entity by rank, with Rolex behind it by 15.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Rolex improved over the visible trend window, moving from 27.7 on 2026-04-29 to 33.8 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]