[{"data":1,"prerenderedAt":129},["ShallowReactive",2],{"leaderboard-brand-luxury-fashion-herm-s":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":70,"overallTrend":87,"interactionSummary":121,"liveInsights":124},"CURRENT","/leaderboard/luxury-fashion/brands/herm-s",null,61,"luxury-fashion","Luxury Fashion","INDUSTRY",4865,"Hermès","herm-s","https://www.hermes.com/sites/all/themes/custom/hermes/img/favicon/favicon-144x144.png","https://www.hermes.com/",81.88,1,30,5,"2026-05-26T23:16:11.419132","Hermès ranks #1 in the Luxury Fashion leaderboard with a 84.4 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Kimi, and the score should be read as AI visibility rather than market share or product quality.","Hermès is currently #1 out of 30 tracked Luxury Fashion entities, with a 84.4 AI Index in the latest public snapshot. Hermès leads Chanel by 13.7 AI Index points.\n\nThe strongest engine-level signal comes from Kimi, where Hermès records a 88.4 AI Index and 85.7% mention rate. ChatGPT is the next strongest covered engine at 86.1 with a 85.7% mention rate.","The softer engine-level signal is gemini, where Hermès records a 82.7 AI Index and 71.4% mention rate. Grok is another engine to watch at 82.7 with a 71.4% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Hermès in Luxury Fashion prompts. It does not rank product quality, sales, safety, or real-world market share.","Hermès's latest visible AI Index is 84.4. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Hermès AI Visibility in Luxury Fashion | AIvsRank","Review Hermès's AI visibility in Luxury Fashion: rank #1, 84.4 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Hermès ranked in the Luxury Fashion leaderboard?","Hermès is included because tracked AI engines surface it in Luxury Fashion prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Hermès?","The strongest current signal is Kimi at 88.4 AI Index and 85.7% mention rate. The softest covered signal is gemini at 82.7 AI Index and 71.4% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Hermès?","The most useful nearby comparison is Chanel. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Luxury Fashion leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,48,55,61,66],{"engineCode":42,"engineName":43,"rank":17,"score":44,"mentionRate":45,"mentions":46,"runDate":47},"gemini-2.5-flash","gemini",95.57,100,7,"2026-05-26T23:13:00.580354",{"engineCode":49,"engineName":50,"rank":51,"score":52,"mentionRate":53,"mentions":19,"runDate":54},"deepseek","DeepSeek",3,63.57,71.43,"2026-05-26T23:13:32.178145",{"engineCode":56,"engineName":56,"rank":57,"score":58,"mentionRate":59,"mentions":60,"runDate":20},"MiniMax",2,83.24,85.71,6,{"engineCode":62,"engineName":63,"rank":17,"score":64,"mentionRate":53,"mentions":19,"runDate":65},"Qwen3","Qwen",84.71,"2026-05-24T22:12:36.422853",{"engineCode":67,"engineName":67,"rank":17,"score":68,"mentionRate":53,"mentions":19,"runDate":69},"Kimi",82.29,"2026-05-24T22:12:57.578641",[71,76,81],{"brandName":72,"brandSlug":73,"rank":57,"overallScore":74,"scoreGap":75},"Chanel","chanel",66.7,15.18,{"brandName":77,"brandSlug":78,"rank":51,"overallScore":79,"scoreGap":80},"Gucci","gucci",63.04,18.84,{"brandName":82,"brandSlug":83,"rank":84,"overallScore":85,"scoreGap":86},"Louis Vuitton","louis-vuitton",4,54.09,27.79,[88,91,94,97,100,103,106,109,112,115,118],{"runDate":89,"overallScore":90},"2026-04-29T00:00:00",84.74,{"runDate":92,"overallScore":93},"2026-05-01T00:00:00",82.04,{"runDate":95,"overallScore":96},"2026-05-03T00:00:00",83.02,{"runDate":98,"overallScore":99},"2026-05-05T00:00:00",82.55,{"runDate":101,"overallScore":102},"2026-05-07T00:00:00",80.87,{"runDate":104,"overallScore":105},"2026-05-09T00:00:00",84.44,{"runDate":107,"overallScore":108},"2026-05-15T00:00:00",82.79,{"runDate":110,"overallScore":111},"2026-05-17T00:00:00",82.86,{"runDate":113,"overallScore":114},"2026-05-22T00:00:00",78.64,{"runDate":116,"overallScore":117},"2026-05-24T00:00:00",83.11,{"runDate":119,"overallScore":120},"2026-05-26T00:00:00",80.79,{"upvoteCount":122,"followCount":122,"isUpvoted":123,"isFollowed":123},0,false,{"rankInterpretation":125,"engineDivergenceInterpretation":126,"competitorGapInterpretation":127,"trendInterpretation":128},"Hermès is currently #1 out of 30 entities in Luxury Fashion, with a 81.9 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Hermès's strongest current visibility comes from gemini (95.6 AI Index, 100% mention rate) and Qwen (84.7 AI Index, 71.4% mention rate). Its weaker engine profile is DeepSeek (63.6 AI Index, 71.4% mention rate) and Kimi (82.3 AI Index, 71.4% mention rate), so the engine spread points to where recommendation consistency can still improve.","Chanel is the closest comparable entity by rank, with Hermès ahead of it by 15.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Hermès softened over the visible trend window, moving from 84.7 on 2026-04-29 to 80.8 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370953136]