[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-luxury-fashion-burberry":3,"leaderboard-industry-luxury-fashion":115},{"pageState":4,"canonicalPath":5,"industryId":6,"industrySlug":7,"industryName":8,"collectionType":9,"brandId":10,"brandName":11,"brandSlug":12,"logoUrl":13,"websiteUrl":14,"overallScore":15,"industryRank":16,"brandCount":17,"enginesCovered":18,"lastUpdatedAt":19,"summary":20,"strengths":21,"weaknesses":22,"trendNotes":23,"seoTitle":24,"seoDescription":25,"faq":26,"engineBreakdowns":39,"competitors":84,"overallTrend":101,"interactionSummary":102,"liveInsights":104,"qualification":106},"CURRENT","/leaderboard/luxury-fashion/brands/burberry",61,"luxury-fashion","Luxury Fashion","INDUSTRY",4871,"Burberry","burberry","https://www.burberry.com/apple-touch-icon.png","https://www.burberry.com/",26.11,11,30,8,"2026-08-22T13:04:54.282743Z","Burberry ranks #11 in the Luxury Fashion leaderboard with a 26.9 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from MiniMax, and the score should be read as AI visibility rather than market share or product quality.","Burberry is currently #11 out of 30 tracked Luxury Fashion entities, with a 26.9 AI Index in the latest public snapshot. Burberry trails Balenciaga by 1.7 AI Index points.\n\nThe strongest engine-level signal comes from MiniMax, where Burberry records a 33.4 AI Index and 28.6% mention rate. Qwen is the next strongest covered engine at 29.7 with a 14.3% mention rate.","The softer engine-level signal is gemini, where Burberry records a 20 AI Index and 0% mention rate. ChatGPT is another engine to watch at 22.7 with a 14.3% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Burberry in Luxury Fashion prompts. It does not rank product quality, sales, safety, or real-world market share.","Burberry's latest visible AI Index is 26.9. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Burberry AI Visibility in Luxury Fashion | AIvsRank","Review Burberry's AI visibility in Luxury Fashion: rank #11, 26.9 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[27,30,33,36],{"question":28,"answer":29},"Why is Burberry ranked in the Luxury Fashion leaderboard?","Burberry is included because tracked AI engines surface it in Luxury Fashion prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":31,"answer":32},"Which engines are strongest and weakest for Burberry?","The strongest current signal is MiniMax at 33.4 AI Index and 28.6% mention rate. The softest covered signal is gemini at 20 AI Index and 0% mention rate.",{"question":34,"answer":35},"Which entities should be compared with Burberry?","The most useful nearby comparison is Balenciaga. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":37,"answer":38},"How often is this page updated?","This page updates when a new completed Luxury Fashion leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[40,45,51,58,63,69,75,79],{"engineCode":41,"engineName":41,"rank":42,"score":16,"mentionRate":43,"mentions":43,"runDate":44},"MiniMax",22,0,"2026-06-02T23:12:44.646839Z",{"engineCode":46,"engineName":47,"rank":48,"score":49,"mentionRate":43,"mentions":43,"runDate":50},"Qwen3.6","Qwen",15,24,"2026-05-24T22:12:36.422853Z",{"engineCode":52,"engineName":53,"rank":54,"score":55,"mentionRate":56,"mentions":57,"runDate":19},"grok-4-7-videofree","Grok 4.7 via VideoFree",9,27.71,14.29,1,{"engineCode":59,"engineName":60,"rank":18,"score":61,"mentionRate":56,"mentions":57,"runDate":62},"chatgpt","ChatGPT",26.71,"2026-08-12T22:21:17.254908Z",{"engineCode":64,"engineName":65,"rank":66,"score":67,"mentionRate":43,"mentions":43,"runDate":68},"gemini-3-5-flash-lite-openrouter","Gemini 3.5 Flash-Lite via 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Fashion Brands",[121,124,127],{"question":122,"answer":123},"How is the Luxury Fashion leaderboard calculated?","Overall ranking combines the latest AI visibility signals across tracked engines for Luxury Fashion, including rank position, recommendation strength, and mention-rate patterns.",{"question":125,"answer":126},"Why can Hermès lead overall but differ by engine?","Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.",{"question":128,"answer":129},"How often is this Luxury Fashion leaderboard updated?","This leaderboard updates whenever new completed runs are available for Luxury Fashion, with the latest refresh date shown on the page.",[131,135,138,142,145,148,150,153,156,159],{"id":132,"code":133,"slug":134,"displayName":133},1000005,"Sonar","perplexity",{"id":136,"code":41,"slug":137,"displayName":41},1000007,"minimax",{"id":139,"code":140,"slug":141,"displayName":140},1000008,"GLM","glm",{"id":143,"code":46,"slug":144,"displayName":47},1000009,"qwen",{"id":146,"code":52,"slug":147,"displayName":53},1000012,"grok",{"id":149,"code":59,"slug":59,"displayName":60},2,{"id":151,"code":64,"slug":152,"displayName":65},3,"gemini",{"id":154,"code":70,"slug":155,"displayName":71},4,"claude",{"id":157,"code":76,"slug":158,"displayName":77},5,"kimi",{"id":160,"code":80,"slug":161,"displayName":81},6,"deepseek",[163,170,177,184,191,198,205,212,219,223,227,229,232,239,247,254,262,270,277,285,292,299,305,312,319,325,332,339,346],{"rank":57,"brandName":164,"brandSlug":165,"logoUrl":166,"websiteUrl":167,"compositeIndex":168,"mentionRate":169},"Hermès","herm-s","https://www.hermes.com/sites/all/themes/custom/hermes/img/favicon/favicon-144x144.png","https://www.hermes.com/",81.62,71.43,{"rank":149,"brandName":171,"brandSlug":172,"logoUrl":173,"websiteUrl":174,"compositeIndex":175,"mentionRate":176},"Chanel","chanel","https://www.chanel.cn/favicon.ico","https://www.chanel.cn/cn/",70.53,58.93,{"rank":151,"brandName":178,"brandSlug":179,"logoUrl":180,"websiteUrl":181,"compositeIndex":182,"mentionRate":183},"Gucci","gucci","https://www.gucci.com/_ui/responsive/common/images/favicon.png","https://www.gucci.com/",64.82,62.5,{"rank":154,"brandName":185,"brandSlug":186,"logoUrl":187,"websiteUrl":188,"compositeIndex":189,"mentionRate":190},"Dior","dior","https://www.akamai.com/site/ko/images/logo/akamai-logo1.svg","https://www.dior.com/",54.32,55.36,{"rank":157,"brandName":192,"brandSlug":193,"logoUrl":194,"websiteUrl":195,"compositeIndex":196,"mentionRate":197},"Louis 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Laurent","saint-laurent","https://www.ysl.com/favicon.ico","https://www.ysl.com/",32.12,25,{"rank":18,"brandName":213,"brandSlug":214,"logoUrl":215,"websiteUrl":216,"compositeIndex":217,"mentionRate":218},"Cartier","cartier","https://www.cartier.com/on/demandware.static/-/Library-Sites-CartierSharedLibrary-BGTJ/default/dw2ebd423e/CWI-Logo-black-424x190px.png","https://www.cartier.com/en-us/home",30.24,33.93,{"rank":54,"brandName":97,"brandSlug":98,"logoUrl":220,"websiteUrl":221,"compositeIndex":99,"mentionRate":222},"https://www.balenciaga.cn/favicon-32x32.png","https://www.balenciaga.cn/",17.86,{"rank":88,"brandName":86,"brandSlug":87,"logoUrl":224,"websiteUrl":225,"compositeIndex":55,"mentionRate":226},"https://www.bottegaveneta.cn/favicons/favicon-32x32.png","https://www.bottegaveneta.cn/",26.79,{"rank":16,"brandName":11,"brandSlug":12,"logoUrl":13,"websiteUrl":14,"compositeIndex":15,"mentionRate":228},7.15,{"rank":93,"brandName":91,"brandSlug":92,"logoUrl":230,"websiteUrl":231,"compositeIndex":94,"mentionRate":228},"https://www.fendi.cn/media/favicon/stores/1/favicon.ico","https://www.fendi.cn/",{"rank":66,"brandName":233,"brandSlug":234,"logoUrl":235,"websiteUrl":236,"compositeIndex":237,"mentionRate":238},"Loro Piana","loro-piana","https://us.loropiana.com/favicon-32x32.png","https://us.loropiana.com/",22.32,24.49,{"rank":240,"brandName":241,"brandSlug":242,"logoUrl":243,"websiteUrl":244,"compositeIndex":245,"mentionRate":246},14,"Valentino","valentino","https://www.valentino.com/favicon.ico","https://www.valentino.com/",20.55,3.57,{"rank":48,"brandName":248,"brandSlug":249,"logoUrl":250,"websiteUrl":251,"compositeIndex":252,"mentionRate":253},"Versace","versace","https://www.versace.com/favicon.ico","https://www.versace.com/",19.95,8.93,{"rank":255,"brandName":256,"brandSlug":257,"logoUrl":258,"websiteUrl":259,"compositeIndex":260,"mentionRate":261},16,"Celine","celine","https://www.celine.cn/img/wechat-share-logo.png","https://www.celine.cn/",19.04,12.25,{"rank":263,"brandName":264,"brandSlug":265,"logoUrl":266,"websiteUrl":267,"compositeIndex":268,"mentionRate":269},17,"Giorgio 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McQueen","alexander-mcqueen","https://www.alexandermcqueen.cn/new-favicon-32x32-new.png","https://www.alexandermcqueen.cn/",11.67,2.04,{"rank":211,"brandName":320,"brandSlug":321,"logoUrl":322,"websiteUrl":323,"compositeIndex":324,"mentionRate":311},"Moncler","moncler","https://moncler-production.mobify-storefront.com/mobify/bundle/1576/static/img/logo-moncler-primary.png","https://www.moncler.com/en-us/",11.07,{"rank":326,"brandName":327,"brandSlug":328,"logoUrl":329,"websiteUrl":330,"compositeIndex":331,"mentionRate":43},26,"Miu 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