[{"data":1,"prerenderedAt":136},["ShallowReactive",2],{"leaderboard-brand-instant-retail-target":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":76,"overallTrend":92,"interactionSummary":129,"liveInsights":131},"CURRENT","/leaderboard/instant-retail/brands/target",null,40,"instant-retail","Retail Stores","INDUSTRY",4237,"Target","target","https://gfc.target.com/elevatewebsiteproduction/elevatewebsite2022_favicon@2x.png","https://multiplai.target.com/",44.88,3,30,6,"2026-05-31T21:15:41.665072","Target ranks #3 in the Retail Stores leaderboard with a 50.7 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from MiniMax, and the score should be read as AI visibility rather than market share or product quality.","Target is currently #3 out of 30 tracked Retail Stores entities, with a 50.7 AI Index in the latest public snapshot. Target trails Walmart by 4.1 AI Index points.\n\nThe strongest engine-level signal comes from MiniMax, where Target records a 74.7 AI Index and 114.3% mention rate. Qwen is the next strongest covered engine at 66 with a 100% mention rate.","The softer engine-level signal is gemini, where Target records a 32.7 AI Index and 14.3% mention rate. DeepSeek is another engine to watch at 33.7 with a 14.3% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Target in Retail Stores prompts. It does not rank product quality, sales, safety, or real-world market share.","Target's latest visible AI Index is 50.7. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Target AI Visibility in Retail Stores | AIvsRank","Review Target's AI visibility in Retail Stores: rank #3, 50.7 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Target ranked in the Retail Stores leaderboard?","Target is included because tracked AI engines surface it in Retail Stores prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Target?","The strongest current signal is MiniMax at 74.7 AI Index and 114.3% mention rate. The softest covered signal is gemini at 32.7 AI Index and 14.3% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Target?","The most useful nearby comparison is Walmart. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Retail Stores leaderboard run is available. The current public snapshot was refreshed on 2026-05-10.",[41,48,53,60,65,71],{"engineCode":42,"engineName":43,"rank":17,"score":44,"mentionRate":45,"mentions":46,"runDate":47},"chatgpt","ChatGPT",47.86,57.14,4,"2026-05-31T21:11:58.688854",{"engineCode":49,"engineName":50,"rank":17,"score":51,"mentionRate":45,"mentions":46,"runDate":52},"gemini-2.5-flash","gemini",49.86,"2026-05-31T21:12:48.82466",{"engineCode":54,"engineName":55,"rank":56,"score":57,"mentionRate":58,"mentions":58,"runDate":59},"deepseek","DeepSeek",7,25,0,"2026-05-31T21:13:18.896916",{"engineCode":61,"engineName":61,"rank":46,"score":62,"mentionRate":63,"mentions":64,"runDate":20},"MiniMax",30.71,14.29,1,{"engineCode":66,"engineName":67,"rank":68,"score":69,"mentionRate":45,"mentions":46,"runDate":70},"Qwen3","Qwen",2,48.86,"2026-05-24T20:50:49.880253",{"engineCode":72,"engineName":72,"rank":17,"score":73,"mentionRate":74,"mentions":56,"runDate":75},"Kimi",67,100,"2026-05-24T20:51:13.875075",[77,82,87],{"brandName":78,"brandSlug":79,"rank":68,"overallScore":80,"scoreGap":81},"Walmart","walmart",55.63,-10.75,{"brandName":83,"brandSlug":84,"rank":46,"overallScore":85,"scoreGap":86},"Costco","costco",27.83,17.05,{"brandName":88,"brandSlug":89,"rank":64,"overallScore":90,"scoreGap":91},"Amazon","amazon",59.55,-14.67,[93,96,99,102,105,108,111,114,117,120,123,126],{"runDate":94,"overallScore":95},"2026-04-30T00:00:00",60.95,{"runDate":97,"overallScore":98},"2026-05-02T00:00:00",47.76,{"runDate":100,"overallScore":101},"2026-05-04T00:00:00",46.12,{"runDate":103,"overallScore":104},"2026-05-06T00:00:00",40.24,{"runDate":106,"overallScore":107},"2026-05-08T00:00:00",45.49,{"runDate":109,"overallScore":110},"2026-05-10T00:00:00",50.67,{"runDate":112,"overallScore":113},"2026-05-14T00:00:00",55.57,{"runDate":115,"overallScore":116},"2026-05-16T00:00:00",49.69,{"runDate":118,"overallScore":119},"2026-05-22T00:00:00",56.57,{"runDate":121,"overallScore":122},"2026-05-24T00:00:00",48.18,{"runDate":124,"overallScore":125},"2026-05-26T00:00:00",40.57,{"runDate":127,"overallScore":128},"2026-05-31T00:00:00",38.36,{"upvoteCount":58,"followCount":58,"isUpvoted":130,"isFollowed":130},false,{"rankInterpretation":132,"engineDivergenceInterpretation":133,"competitorGapInterpretation":134,"trendInterpretation":135},"Target is currently #3 out of 30 entities in Retail Stores, with a 44.9 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Target's strongest current visibility comes from Kimi (67 AI Index, 100% mention rate) and gemini (49.9 AI Index, 57.1% mention rate). Its weaker engine profile is DeepSeek (25 AI Index, 0% mention rate) and MiniMax (30.7 AI Index, 14.3% mention rate), so the engine spread points to where recommendation consistency can still improve.","Walmart is the closest comparable entity by rank, with Target behind it by 10.8 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Target softened over the visible trend window, moving from 61 on 2026-04-30 to 38.4 on 2026-05-31. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370906700]