[{"data":1,"prerenderedAt":129},["ShallowReactive",2],{"leaderboard-brand-fragrance-guerlain":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":71,"overallTrend":87,"interactionSummary":121,"liveInsights":124},"CURRENT","/leaderboard/fragrance/brands/guerlain",null,58,"fragrance","Fragrance","INDUSTRY",4824,"Guerlain","guerlain","https://www.guerlain.com/on/demandware.static/Sites-Guerlain_SG-Site/-/default/dw3c577361/images/favicons/favicon-57x57.png","https://www.guerlain.com/int/en-int",43.43,4,30,5,"2026-05-26T22:57:13.546654","Guerlain currently ranks #4 in the Fragrance leaderboard with an overall AI visibility score of 43.4 across 5 tracked engines. Its strongest recent performance appears in MiniMax with a 61.3 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from MiniMax (61.3 AI Index, 57.1% mention rate) and DeepSeek (52.7 AI Index, 14.3% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in Kimi (22.9 AI Index, 28.6% mention rate) and gemini (31.4 AI Index, 28.6% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Guerlain is trending upward based on recent AI visibility runs, moving from 31.9 to 48.5 for a +16.6 point change.","Guerlain AI Visibility in Fragrance | AIvsRank","Review Guerlain AI visibility in Fragrance: rank #4, 43.4 AI Index, strongest on MiniMax, with competitor gaps versus Creed.",[28,31,34,37],{"question":29,"answer":30},"Why is Guerlain ranked in the Fragrance leaderboard?","Guerlain is ranked using its current overall AI visibility score across tracked engines in Fragrance, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Guerlain?","The latest engine breakdown shows the strongest visibility in MiniMax and relatively weaker visibility in Kimi.",{"question":35,"answer":36},"Which entities should be compared with Guerlain?","Guerlain is compared most directly with Creed, Tom Ford, and Dior in the current Fragrance leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,49,57,61,66],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":47,"runDate":48},"gemini-2.5-flash","gemini",8,31.43,28.57,2,"2026-05-26T22:54:07.757673",{"engineCode":50,"engineName":51,"rank":52,"score":53,"mentionRate":54,"mentions":55,"runDate":56},"deepseek","DeepSeek",3,52.71,14.29,1,"2026-05-26T22:54:37.929486",{"engineCode":58,"engineName":58,"rank":52,"score":59,"mentionRate":60,"mentions":17,"runDate":20},"MiniMax",61.29,57.14,{"engineCode":62,"engineName":63,"rank":17,"score":64,"mentionRate":46,"mentions":47,"runDate":65},"Qwen3","Qwen",48.86,"2026-05-24T21:59:34.94309",{"engineCode":67,"engineName":67,"rank":68,"score":69,"mentionRate":46,"mentions":47,"runDate":70},"Kimi",10,22.86,"2026-05-24T21:59:59.516433",[72,77,82],{"brandName":73,"brandSlug":74,"rank":52,"overallScore":75,"scoreGap":76},"Creed","creed",44.49,-1.06,{"brandName":78,"brandSlug":79,"rank":19,"overallScore":80,"scoreGap":81},"Tom Ford","tom-ford",42.47,0.96,{"brandName":83,"brandSlug":84,"rank":47,"overallScore":85,"scoreGap":86},"Dior","dior",51.57,-8.14,[88,91,94,97,100,103,106,109,112,115,118],{"runDate":89,"overallScore":90},"2026-04-29T00:00:00",31.88,{"runDate":92,"overallScore":93},"2026-05-01T00:00:00",30.91,{"runDate":95,"overallScore":96},"2026-05-03T00:00:00",41.94,{"runDate":98,"overallScore":99},"2026-05-05T00:00:00",37.04,{"runDate":101,"overallScore":102},"2026-05-07T00:00:00",38.71,{"runDate":104,"overallScore":105},"2026-05-09T00:00:00",34.9,{"runDate":107,"overallScore":108},"2026-05-15T00:00:00",40.06,{"runDate":110,"overallScore":111},"2026-05-17T00:00:00",38.17,{"runDate":113,"overallScore":114},"2026-05-22T00:00:00",39.47,{"runDate":116,"overallScore":117},"2026-05-24T00:00:00",39.22,{"runDate":119,"overallScore":120},"2026-05-26T00:00:00",48.48,{"upvoteCount":122,"followCount":122,"isUpvoted":123,"isFollowed":123},0,false,{"rankInterpretation":125,"engineDivergenceInterpretation":126,"competitorGapInterpretation":127,"trendInterpretation":128},"Guerlain is currently #4 out of 30 entities in Fragrance, with a 43.4 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Guerlain's strongest current visibility comes from MiniMax (61.3 AI Index, 57.1% mention rate) and DeepSeek (52.7 AI Index, 14.3% mention rate). Its weaker engine profile is Kimi (22.9 AI Index, 28.6% mention rate) and gemini (31.4 AI Index, 28.6% mention rate), so the engine spread points to where recommendation consistency can still improve.","Creed is the closest comparable entity by rank, with Guerlain behind it by 1.1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Guerlain improved over the visible trend window, moving from 31.9 on 2026-04-29 to 48.5 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370938438]