[{"data":1,"prerenderedAt":128},["ShallowReactive",2],{"leaderboard-brand-fragrance-creed":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":70,"overallTrend":86,"interactionSummary":120,"liveInsights":123},"CURRENT","/leaderboard/fragrance/brands/creed",null,58,"fragrance","Fragrance","INDUSTRY",4829,"Creed","creed","https://cdn.shopify.com/s/files/1/0832/1443/4597/files/Creed_Logo2024_460x.png?v=1696267695","https://creed.com/",44.49,3,30,5,"2026-05-26T22:57:13.546654","Creed ranks #2 in the Fragrance leaderboard with a 50.5 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Kimi, and the score should be read as AI visibility rather than market share or product quality.","Creed is currently #2 out of 30 tracked Fragrance entities, with a 50.5 AI Index in the latest public snapshot. Creed trails Chanel by 14.8 AI Index points.\n\nThe strongest engine-level signal comes from Kimi, where Creed records a 75.4 AI Index and 85.7% mention rate. Grok is the next strongest covered engine at 75.1 with a 85.7% mention rate.","The softer engine-level signal is ChatGPT, where Creed records a 25.2 AI Index and 42.9% mention rate. Qwen is another engine to watch at 36.9 with a 28.6% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Creed in Fragrance prompts. It does not rank product quality, sales, safety, or real-world market share.","Creed's latest visible AI Index is 50.5. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Creed AI Visibility in Fragrance | AIvsRank","Review Creed's AI visibility in Fragrance: rank #2, 50.5 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Creed ranked in the Fragrance leaderboard?","Creed is included because tracked AI engines surface it in Fragrance prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Creed?","The strongest current signal is Kimi at 75.4 AI Index and 85.7% mention rate. The softest covered signal is ChatGPT at 25.2 AI Index and 42.9% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Creed?","The most useful nearby comparison is Chanel. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Fragrance leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,49,54,58,66],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":47,"runDate":48},"gemini-2.5-flash","gemini",4,38.43,28.57,2,"2026-05-26T22:54:07.757673",{"engineCode":50,"engineName":51,"rank":44,"score":52,"mentionRate":46,"mentions":47,"runDate":53},"deepseek","DeepSeek",44.86,"2026-05-26T22:54:37.929486",{"engineCode":55,"engineName":55,"rank":19,"score":56,"mentionRate":57,"mentions":19,"runDate":20},"MiniMax",50.57,71.43,{"engineCode":59,"engineName":60,"rank":61,"score":62,"mentionRate":63,"mentions":64,"runDate":65},"Qwen3","Qwen",6,33.14,14.29,1,"2026-05-24T21:59:34.94309",{"engineCode":67,"engineName":67,"rank":64,"score":68,"mentionRate":57,"mentions":19,"runDate":69},"Kimi",55.43,"2026-05-24T21:59:59.516433",[71,76,81],{"brandName":72,"brandSlug":73,"rank":47,"overallScore":74,"scoreGap":75},"Dior","dior",51.57,-7.08,{"brandName":77,"brandSlug":78,"rank":44,"overallScore":79,"scoreGap":80},"Guerlain","guerlain",43.43,1.06,{"brandName":82,"brandSlug":83,"rank":64,"overallScore":84,"scoreGap":85},"Chanel","chanel",59.62,-15.13,[87,90,93,96,99,102,105,108,111,114,117],{"runDate":88,"overallScore":89},"2026-04-29T00:00:00",52.78,{"runDate":91,"overallScore":92},"2026-05-01T00:00:00",42.67,{"runDate":94,"overallScore":95},"2026-05-03T00:00:00",48.95,{"runDate":97,"overallScore":98},"2026-05-05T00:00:00",46.22,{"runDate":100,"overallScore":101},"2026-05-07T00:00:00",45.91,{"runDate":103,"overallScore":104},"2026-05-09T00:00:00",50.48,{"runDate":106,"overallScore":107},"2026-05-15T00:00:00",46.57,{"runDate":109,"overallScore":110},"2026-05-17T00:00:00",41.68,{"runDate":112,"overallScore":113},"2026-05-22T00:00:00",43.49,{"runDate":115,"overallScore":116},"2026-05-24T00:00:00",47.21,{"runDate":118,"overallScore":119},"2026-05-26T00:00:00",44.62,{"upvoteCount":121,"followCount":121,"isUpvoted":122,"isFollowed":122},0,false,{"rankInterpretation":124,"engineDivergenceInterpretation":125,"competitorGapInterpretation":126,"trendInterpretation":127},"Creed is currently #3 out of 30 entities in Fragrance, with a 44.5 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Creed's strongest current visibility comes from Kimi (55.4 AI Index, 71.4% mention rate) and MiniMax (50.6 AI Index, 71.4% mention rate). Its weaker engine profile is Qwen (33.1 AI Index, 14.3% mention rate) and gemini (38.4 AI Index, 28.6% mention rate), so the engine spread points to where recommendation consistency can still improve.","Dior is the closest comparable entity by rank, with Creed behind it by 7.1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Creed softened over the visible trend window, moving from 52.8 on 2026-04-29 to 44.6 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370937934]