[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-fragrance-burberry":3,"leaderboard-industry-fragrance":108},{"pageState":4,"canonicalPath":5,"industryId":6,"industrySlug":7,"industryName":8,"collectionType":9,"brandId":10,"brandName":11,"brandSlug":12,"logoUrl":13,"websiteUrl":14,"overallScore":15,"industryRank":16,"brandCount":17,"enginesCovered":18,"lastUpdatedAt":19,"summary":20,"strengths":21,"weaknesses":22,"trendNotes":23,"seoTitle":24,"seoDescription":25,"faq":26,"engineBreakdowns":39,"competitors":78,"overallTrend":94,"interactionSummary":95,"liveInsights":97,"qualification":99},"CURRENT","/leaderboard/fragrance/brands/burberry",58,"fragrance","Fragrance","INDUSTRY",4819,"Burberry","burberry","https://www.burberry.com/apple-touch-icon.png","https://www.burberry.com/",22.77,11,30,7,"2026-08-23T09:20:12.755602Z","Burberry ranks #19 in the Fragrance leaderboard with a 13.6 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Qwen, and the score should be read as AI visibility rather than market share or product quality.","Burberry is currently #19 out of 30 tracked Fragrance entities, with a 13.6 AI Index in the latest public snapshot. Burberry trails Carolina Herrera by 1.4 AI Index points.\n\nThe strongest engine-level signal comes from Qwen, where Burberry records a 21 AI Index and 0% mention rate. Grok is the next strongest covered engine at 20 with a 0% mention rate.","The softer engine-level signal is MiniMax, where Burberry records a 8 AI Index and 0% mention rate. Kimi is another engine to watch at 9 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Burberry in Fragrance prompts. It does not rank product quality, sales, safety, or real-world market share.","Burberry's latest visible AI Index is 13.6. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Burberry AI Visibility in Fragrance | AIvsRank","Review Burberry's AI visibility in Fragrance: rank #19, 13.6 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[27,30,33,36],{"question":28,"answer":29},"Why is Burberry ranked in the Fragrance leaderboard?","Burberry is included because tracked AI engines surface it in Fragrance prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":31,"answer":32},"Which engines are strongest and weakest for Burberry?","The strongest current signal is Qwen at 21 AI Index and 0% mention rate. The softest covered signal is MiniMax at 8 AI Index and 0% mention rate.",{"question":34,"answer":35},"Which entities should be compared with Burberry?","The most useful nearby comparison is Carolina Herrera. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":37,"answer":38},"How often is this page updated?","This page updates when a new completed Fragrance leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[40,47,53,59,64,69,74],{"engineCode":41,"engineName":41,"rank":42,"score":43,"mentionRate":44,"mentions":45,"runDate":46},"MiniMax",9,28.71,14.29,1,"2026-06-04T23:32:32.705275Z",{"engineCode":48,"engineName":49,"rank":50,"score":51,"mentionRate":44,"mentions":45,"runDate":52},"Qwen3.6","Qwen",5,45.71,"2026-06-04T23:37:32.722438Z",{"engineCode":54,"engineName":55,"rank":56,"score":16,"mentionRate":57,"mentions":57,"runDate":58},"grok-4-7-videofree","Grok 4.7 via VideoFree",18,0,"2026-08-12T20:21:20.792895Z",{"engineCode":60,"engineName":61,"rank":62,"score":63,"mentionRate":57,"mentions":57,"runDate":19},"chatgpt","ChatGPT",15,20,{"engineCode":65,"engineName":66,"rank":67,"score":56,"mentionRate":57,"mentions":57,"runDate":68},"claude-haiku-4-5-openrouter","Claude Haiku 4.5 via 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Laurent","yves-saint-laurent",29.2,-6.43,[],{"upvoteCount":57,"followCount":57,"isUpvoted":96,"isFollowed":96},false,{"rankInterpretation":98,"engineDivergenceInterpretation":98,"competitorGapInterpretation":98,"trendInterpretation":98},"",{"state":100,"indexable":101,"sitemapEligible":101,"linkEligible":101,"contentCompleteness":102,"reasonCodes":103,"dataAsOf":106,"freshUntil":107,"lastModifiedAt":106},"current",true,"complete",[104,105],"historical_accepted_path_preserved","retained_accepted_lkg","2026-08-25T10:58:58.437Z","2026-09-24T10:58:58.437Z",{"id":6,"slug":7,"nameCn":109,"nameEn":8,"collectionType":9,"qualification":110,"description":112,"brandCount":17,"faq":113,"engines":123,"overallRankings":156,"publishedBrandLinks":338,"latestRuns":367,"liveInsights":538},"香水品牌",{"state":100,"indexable":101,"sitemapEligible":101,"linkEligible":101,"contentCompleteness":102,"reasonCodes":111,"dataAsOf":106,"freshUntil":107,"lastModifiedAt":106},[104,105],"Fragrance Brands",[114,117,120],{"question":115,"answer":116},"How is the Fragrance leaderboard calculated?","Overall ranking combines the latest AI visibility signals across tracked engines for Fragrance, including rank position, recommendation strength, and mention-rate patterns.",{"question":118,"answer":119},"Why can Chanel lead overall but differ by engine?","Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.",{"question":121,"answer":122},"How often is this Fragrance leaderboard updated?","This leaderboard updates whenever new completed runs are available for Fragrance, with the latest refresh date shown on the page.",[124,128,131,135,138,141,143,148,151,153],{"id":125,"code":126,"slug":127,"displayName":126},1000005,"Sonar","perplexity",{"id":129,"code":41,"slug":130,"displayName":41},1000007,"minimax",{"id":132,"code":133,"slug":134,"displayName":133},1000008,"GLM","glm",{"id":136,"code":48,"slug":137,"displayName":49},1000009,"qwen",{"id":139,"code":54,"slug":140,"displayName":55},1000012,"grok",{"id":142,"code":60,"slug":60,"displayName":61},2,{"id":144,"code":145,"slug":146,"displayName":147},3,"gemini-3-5-flash-lite-openrouter","gemini","Gemini 3.5 Flash-Lite via 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