[{"data":1,"prerenderedAt":129},["ShallowReactive",2],{"leaderboard-brand-fast-fashion-zara":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":69,"overallTrend":87,"interactionSummary":121,"liveInsights":124},"CURRENT","/leaderboard/fast-fashion/brands/zara",null,59,"fast-fashion","Fast Fashion","INDUSTRY",4923,"Zara","zara","https://www.zara.com/favicon.ico","https://www.zara.com/",72.96,2,30,5,"2026-05-26T23:03:43.945451","Zara ranks #2 in the Fast Fashion leaderboard with a 61.7 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from Kimi, and the score should be read as AI visibility rather than market share or product quality.","Zara is currently #2 out of 30 tracked Fast Fashion entities, with a 61.7 AI Index in the latest public snapshot. Zara trails SHEIN by 23.8 AI Index points.\n\nThe strongest engine-level signal comes from Kimi, where Zara records a 86.1 AI Index and 100% mention rate. Grok is the next strongest covered engine at 83.3 with a 100% mention rate.","The softer engine-level signal is DeepSeek, where Zara records a 6 AI Index and 0% mention rate. gemini is another engine to watch at 53.9 with a 71.4% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Zara in Fast Fashion prompts. It does not rank product quality, sales, safety, or real-world market share.","Zara's latest visible AI Index is 61.7. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Zara AI Visibility in Fast Fashion | AIvsRank","Review Zara's AI visibility in Fast Fashion: rank #2, 61.7 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Zara ranked in the Fast Fashion leaderboard?","Zara is included because tracked AI engines surface it in Fast Fashion prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Zara?","The strongest current signal is Kimi at 86.1 AI Index and 100% mention rate. The softest covered signal is DeepSeek at 6 AI Index and 0% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Zara?","The most useful nearby comparison is SHEIN. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Fast Fashion leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,49,55,60,65],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":47,"runDate":48},"gemini-2.5-flash","gemini",3,71.57,100,7,"2026-05-26T23:00:23.572043",{"engineCode":50,"engineName":51,"rank":17,"score":52,"mentionRate":53,"mentions":19,"runDate":54},"deepseek","DeepSeek",70.57,71.43,"2026-05-26T23:01:05.182762",{"engineCode":56,"engineName":56,"rank":17,"score":57,"mentionRate":58,"mentions":59,"runDate":20},"MiniMax",85.24,85.71,6,{"engineCode":61,"engineName":62,"rank":44,"score":63,"mentionRate":58,"mentions":59,"runDate":64},"Qwen3","Qwen",54.62,"2026-05-24T22:04:06.19791",{"engineCode":66,"engineName":66,"rank":17,"score":67,"mentionRate":58,"mentions":59,"runDate":68},"Kimi",82.81,"2026-05-24T22:04:33.644816",[70,76,81],{"brandName":71,"brandSlug":72,"rank":73,"overallScore":74,"scoreGap":75},"SHEIN","shein",1,86,-13.04,{"brandName":77,"brandSlug":78,"rank":44,"overallScore":79,"scoreGap":80},"H&M","h-m",59.37,13.59,{"brandName":82,"brandSlug":83,"rank":84,"overallScore":85,"scoreGap":86},"Uniqlo","uniqlo",4,47.75,25.21,[88,91,94,97,100,103,106,109,112,115,118],{"runDate":89,"overallScore":90},"2026-04-29T00:00:00",79.23,{"runDate":92,"overallScore":93},"2026-05-01T00:00:00",65.73,{"runDate":95,"overallScore":96},"2026-05-03T00:00:00",74.48,{"runDate":98,"overallScore":99},"2026-05-05T00:00:00",71.22,{"runDate":101,"overallScore":102},"2026-05-07T00:00:00",61.4,{"runDate":104,"overallScore":105},"2026-05-09T00:00:00",61.67,{"runDate":107,"overallScore":108},"2026-05-15T00:00:00",68.71,{"runDate":110,"overallScore":111},"2026-05-17T00:00:00",68.05,{"runDate":113,"overallScore":114},"2026-05-22T00:00:00",69.44,{"runDate":116,"overallScore":117},"2026-05-24T00:00:00",58.29,{"runDate":119,"overallScore":120},"2026-05-26T00:00:00",75.79,{"upvoteCount":122,"followCount":122,"isUpvoted":123,"isFollowed":123},0,false,{"rankInterpretation":125,"engineDivergenceInterpretation":126,"competitorGapInterpretation":127,"trendInterpretation":128},"Zara is currently #2 out of 30 entities in Fast Fashion, with a 73 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Zara's strongest current visibility comes from MiniMax (85.2 AI Index, 85.7% mention rate) and Kimi (82.8 AI Index, 85.7% mention rate). Its weaker engine profile is Qwen (54.6 AI Index, 85.7% mention rate) and DeepSeek (70.6 AI Index, 71.4% mention rate), so the engine spread points to where recommendation consistency can still improve.","SHEIN is the closest comparable entity by rank, with Zara behind it by 13 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Zara softened over the visible trend window, moving from 79.2 on 2026-04-29 to 75.8 on 2026-05-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.",1780370948485]