[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-fast-fashion-primark":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":69,"overallTrend":86,"interactionSummary":122,"liveInsights":124},"CURRENT","/leaderboard/fast-fashion/brands/primark",null,59,"fast-fashion","Fast Fashion","INDUSTRY",4926,"Primark","primark","https://favicon.im/primark.com?larger=true","https://www.primark.com/",32.6,6,30,5,"2026-06-02T23:00:14.970443","Primark currently ranks #6 in the Fast Fashion leaderboard with an overall AI visibility score of 32.6 across 5 tracked engines. Its strongest recent performance appears in ChatGPT with a 66 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from ChatGPT (66 AI Index, 42.9% mention rate) and gemini (26 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in MiniMax (22 AI Index, 0% mention rate) and Kimi (23 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Primark is trending upward based on recent AI visibility runs, moving from 27.9 to 38 for a +10.1 point change.","Primark AI Visibility in Fast Fashion | AIvsRank","Review Primark AI visibility in Fast Fashion: rank #6, 32.6 AI Index, strongest on ChatGPT, with competitor gaps versus ASOS.",[28,31,34,37],{"question":29,"answer":30},"Why is Primark ranked in the Fast Fashion leaderboard?","Primark is ranked using its current overall AI visibility score across tracked engines in Fast Fashion, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Primark?","The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in MiniMax.",{"question":35,"answer":36},"Which entities should be compared with Primark?","Primark is compared most directly with ASOS, Mango, and Uniqlo in the current Fast Fashion leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,48,55,59,64],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":44,"runDate":47},"chatgpt","ChatGPT",3,66,42.86,"2026-06-02T22:57:29.775713",{"engineCode":49,"engineName":50,"rank":51,"score":52,"mentionRate":53,"mentions":53,"runDate":54},"gemini-2.5-flash","gemini",9,26,0,"2026-06-02T22:58:33.859348",{"engineCode":56,"engineName":56,"rank":57,"score":58,"mentionRate":53,"mentions":53,"runDate":20},"MiniMax",8,22,{"engineCode":60,"engineName":61,"rank":62,"score":52,"mentionRate":53,"mentions":53,"runDate":63},"Qwen3","Qwen",7,"2026-05-24T22:04:06.19791",{"engineCode":65,"engineName":65,"rank":66,"score":67,"mentionRate":53,"mentions":53,"runDate":68},"Kimi",10,23,"2026-05-24T22:04:33.644816",[70,75,80],{"brandName":71,"brandSlug":72,"rank":19,"overallScore":73,"scoreGap":74},"ASOS","asos",36.51,-3.91,{"brandName":76,"brandSlug":77,"rank":62,"overallScore":78,"scoreGap":79},"Mango","mango",32.4,0.2,{"brandName":81,"brandSlug":82,"rank":83,"overallScore":84,"scoreGap":85},"Uniqlo","uniqlo",4,44.36,-11.76,[87,90,93,96,99,102,105,108,111,114,117,119],{"runDate":88,"overallScore":89},"2026-04-29T00:00:00",27.9,{"runDate":91,"overallScore":92},"2026-05-01T00:00:00",33.96,{"runDate":94,"overallScore":95},"2026-05-03T00:00:00",29.22,{"runDate":97,"overallScore":98},"2026-05-05T00:00:00",25.96,{"runDate":100,"overallScore":101},"2026-05-07T00:00:00",31.9,{"runDate":103,"overallScore":104},"2026-05-09T00:00:00",26.84,{"runDate":106,"overallScore":107},"2026-05-15T00:00:00",31.08,{"runDate":109,"overallScore":110},"2026-05-17T00:00:00",26.45,{"runDate":112,"overallScore":113},"2026-05-22T00:00:00",23.43,{"runDate":115,"overallScore":116},"2026-05-24T00:00:00",26.18,{"runDate":118,"overallScore":67},"2026-05-26T00:00:00",{"runDate":120,"overallScore":121},"2026-06-02T00:00:00",38,{"upvoteCount":53,"followCount":53,"isUpvoted":123,"isFollowed":123},false,{"rankInterpretation":125,"engineDivergenceInterpretation":126,"competitorGapInterpretation":127,"trendInterpretation":128},"Primark is currently #6 out of 30 entities in Fast Fashion, with a 32.6 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Primark's strongest current visibility comes from ChatGPT (66 AI Index, 42.9% mention rate) and gemini (26 AI Index, 0% mention rate). Its weaker engine profile is MiniMax (22 AI Index, 0% mention rate) and Kimi (23 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","ASOS is the closest comparable entity by rank, with Primark behind it by 3.9 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Primark improved over the visible trend window, moving from 27.9 on 2026-04-29 to 38 on 2026-06-02. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]